Scarlet S

Experience

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  S&P WORLD LTD.

  May 2008 - May 2010

  Overseas Sales Representative

  Managed global sales operations, collaborating with 53 international clients across U.S., Europe, and Asia.Led new product R&D consultations, resulting in 7.8M-unit blanket order from L’Oréal.Represented the company at global beauty trade exhibitions (Paris, Kiev, HK, Guangzhou, Dubai), generating new business leads.

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  Jurlique

  May 2010 - Jan 2013

  Assistant Brand Manager (Travel Retail)

  Set sell-in & sell-through targets, developed annual cost budgeting & GWP forecasts, and optimized inventory management.Planned store openings, renovations, and closures, ensuring brand consistency across locations.Conducted staff recruitment, training, and performance evaluations to improve sales execution.

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  Burt's Bees

  Feb 2014 - Jul 2016

  Purchase Planning Manager

  Developed annual sales and purchase plans, optimizing SKU assortment based on performance analytics and consumer trends.Enhanced inventory management strategies, improving fresh lot ratio from 73% to 84%.Managed regulatory compliance, PR translations, and staff training for new product rollouts.

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  JNAIN

  Nov 2017 - Mar 2019

  Eglips Vietnam Marketing Manager

  Established Hanoi branch and warehouse, expanding the distribution network of Korean cosmetics (BBIA & EGLIPS) in Vietnam.Led demand planning, pricing strategy, and new product launches based on market demand and promotional cycles.Developed e-commerce presence, securing high-visibility banners on Lazada & Shopee, increasing online sales performance.Managed KOL partnerships & digital campaigns, executing YouTube influencer marketing to drive brand awareness.Planned and optimized budget allocation for seasonal campaigns and promotions. Show less

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  Lotte Duty Free Vietnam

  May 2019 - Dec 2021

  Functioning as general manager in Lotte Duty Free Hanoi branch supervising Merchandiser, Sales, MKT department as well as Senior category manager for Liqour and tobacco products sourcing for Lotte Duty Free Vietnam regional office. Managed Liquor & Tobacco category merchandising across 4 POS in Vietnam (Da Nang AP, Da Nang DT, Nha Trang AP, Hanoi AP).Oversaw 23 cosmetics & fragrance brands and 47 liquor/tobacco/confectionery brands at Hanoi AP counter.Led sales forecasting, inventory planning, and replenishment strategies, ensuring minimal out-of-stock (OOS) situations.Negotiated supplier contracts, developed SKU assortment, and implemented store promotions for increased revenue.Analyzed monthly P&L performance, leading data-driven decisions on pricing, brand layout updates, and promotional investments.Played a pivotal role in opening Lotte Duty Free Hanoi Airport branch, including store layout, fixture localization, and staffing.Managed regulatory compliance, external audits, and customs relations (collaborating with Deloitte & Hanoi Custom Office). Show less

  • Senior Merchandising Manager/ Regional HQ

    Jun 2021 - Dec 2021

  • Senior Manager/ Hanoi AP

    Mar 2021 - Dec 2021

  • Merchandising Manager/ Hanoi AP

    May 2019 - Mar 2021
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  Cheil KSA

  Apr 2022 - now

  Sr. Channel Manager

  Lead field force management for Samsung Electronics CE division, overseeing 270+ promoters and 50+ field force members (Area Managers, Merchandisers, Technicians).Monitor retail operations and in-store execution across 700+ stores nationwide, optimizing product displays and tracking Samsung & competitor activities (pricing, promotions, marketing).Drive digital transformation by leading the online system development and implementation to enhance retail field operations.Analyze market trends, conduct sales performance tracking, and provide strategic recommendations for brand expansion (+USD 1M annual projected growth) after KSA nationwide retail mapping.Propose field force enhancement plans including structure optimization, operations refinement, and incentive planning. Show less