Anand Kumar

Experience

• 

  MASNOP ADVERTISING PRIVATE LIMITED

  Mar 2013 - Jul 2013

  Copy Writer

  I functioned as a copywriter. I worked on advertising campaigns across multiple channels: Print, SEM, Display Advertising on GDN, and SMM. I furnished SEO optimized content for the company's website, blog, and managed social media profiles of the organization.

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  AMAZON DEVELOPMENT CENTRE (INDIA) PRIVATE LIMITED

  May 2014 - Mar 2016

  Content Analyst

  I wrote conversion-oriented copies for the Amazon Appstore product pages. The job responsibility involved creating value-driven descriptions of applications featured on the platform. Through my work, I ensured a smooth transition of customers down the funnel by educating them on the USP, benefits and features of the products, and ultimately encouraging them to purchase these apps.

• 

  EdgeVerve

  Jan 2017 - Oct 2019

  Sr. Content Lead

  I managed a team of content writers and graphic designers. The primary responsibility entailed devising content strategies for internal communication and b2b email marketing campaigns. I adopted a data-driven approach to analyze key KPIs and optimize campaign performance to consistently deliver on goals.

• 

  Tech Mahindra

  Jul 2021 - now

  Sr. Copywriter