Afroz Mohammed

Afroz Mohammed

Technical Associate

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location of Afroz MohammedMumbai, Maharashtra, India

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  • Timeline

  • About me

    Strategy| Growth| Business Transformation| Change Management

  • Education

    • Visvesvaraya National Institute of Technology

      -
    • Symbiosis Institute of Business Management, Pune

      2011 - 2013
      Master of Business Administration (MBA) Marketing

      Activities and Societies: • Member | Executive Students' Council, • Coordinator | Information Technology Team, • Co-opted Member | Placement Advisory Team, • Event Head| 404 Not Found, • National Finalist | Kurukshetra| National level Marketing & Sales event at Vista| IIM Bangalore| 2012

    • Visvesvaraya National Institute of Technology

      2004 - 2008
      B.Tech Electronics and Communications

      Activities and Societies: • Organizer| AXIS| National level technical festival, • Winner| Volley Ball competition at UTKRISHTI an inter-department festival, • 3rd Prize|Paper Presentation competition, AXIS, ‘07| National level event

  • Experience

    • Tech Mahindra

      Jun 2008 - May 2011
      Technical Associate

      • Lead teams in different modules in the project to deliver work packages• Pitching for new enhancements and funding for the projects in NJR through client interaction and negotiations.• Gathered requirements and carried out business feasibility analysis for new requirements and enhancements and implemented the requirements into working software• Delivered the software to customers after presenting the business level changes and the enhancements carried out

    • Perfetti Van Melle

      Apr 2012 - Jun 2012
      Summer Intern

      Retail Coverage Development:Extensive analysis of the retail universe of Vijayawada city and to improve width and depth coverage while bench-marking distribution with respect to top 5 confectionery players.Description:• Analysis of the stocking data to study various patterns in retail stocking of Perfetti Van Melle products• Development of a coverage plan by adding new outlets and also played a crucial role in adding 3 Ready Stock Units to improve the coverage width• Suggestions to improve depth by analyzing the data collected and patterns observed Show less

    • Mahindra Group

      Apr 2013 - Nov 2017
      GMC

      National Manager-Sales at Mahindra First Choice Services Ltd

    • Mahindra First Choice Services Ltd.

      Apr 2013 - Nov 2017

      Lead the All India sales & marketing of the MFC Spares Business through a 45 member strong sales team with more than 50 channel partners/distributors spread across 24 states in India. Strategized to establish MFC brand of spare parts as a preferred choice of channel partners and customers alike and to maintain the profitability of the channel partners as well as the organisation through the implementation of a unique TOC based business modelKey Responsibilities: • Network Design & expansion- Developing capability to service more regions across India• Channel management- Ensuring profitable business for channel partners and MFC by managing P&L• Marketing Activities: - Developed & implemented sales policy for the channel partners - Go to Market strategy for Pricing & Distribution channel design - Loyalty program implementation for influencers and increase the reach and range of products• Team Management Show less Role Summary: INX is India's first online automotive spares marketplace for trading of car spare parts, to help buy and sell spare parts by all stakeholders involved in spare parts value chain. Headed the business unit with complete responsibility of the P&L of the business unitKey Responsibilities:• Conceptualized the idea of INX and got the product ready in less than 6 months. • Strategized the business model and the revenue model for the unit. • Had developed INX platform with more than 250 active members participating in various transactions on the platform.• Started business with OEMs as key accounts and developed new revenue streams• Represented INX at various national & international forums organized by ACMA and CII Show less Role Summary: Headed the Digital Marketing function with complete portfolio of work like media planning, media buying, handing agency teams, and vendors to achieve target customers.Key Responsibilities:• Digitizing the customer journey for MFCS• Introduction of new digital initiatives and tools for Customer Acquisition, • Involved in new product development to offer new products to customers and improve their sales. Developing Go-To-Market strategies of all new territories ventured in to Show less

      • National Manager – Sales & Marketing- MFC Spares Business

        Apr 2014 - Nov 2017
      • Manager- INX Business (National)

        Dec 2013 - Mar 2015
      • Manager Marketing

        Apr 2013 - Mar 2014
    • Vector Consulting Group

      Nov 2017 - Jun 2023
      Project Manager

      VCG is a management consulting firm that helps its clients to build unique Sales & Distribution, Operations and Supply chain capabilities. It uses the platform of Theory of Constraints and focuses on implementation based assignments.As a Project Manager, responsible for- • Building Growth Strategies to bring multifold increase in Organisation's capabilities and gain Market shares• Managing end to end client relationship to ensure continuity and project extension • Change Management along with CXOs for supporting the transformation in the projects• Conduct buy-in sessions with client top management on strategic roadmap for achieving high levels of profitability• Conduct training workshops with senior/middle management teams in operations, supply chain, sales and distribution functions to implement new ways of workingKey Assignments+ Implementation of new network design in distribution to achieve 100% availability of products at all locations through a replenishment solution. Ensuring faster supplies than any competitor with a wider range of products available.+ Design & implementation of sales process & loyalty program for influencers to achieve higher sales demand for a leading auto spare parts brand+ Strategies to improve market share - Lead time reduction in the introduction of new products for a leading Automotive Manufacturer+ Implementation of Operational strategies to reduce the lead time and make reliable supplies to customers for a leading manufacturing company Show less

    • Danaher Corporation

      Apr 2023 - now
      Director - After Market Sales- Service -Asia Pacific- Water Quality(Hach)

      As the director for AMS Services business, own the P&L for After Market Business.Also, responsible for creating a strategy and direction that significantly increases Hach’s Share of Wallet (SOW) of customer spend on service products and offerings, building a bigger and more profitable service business model for the Aftermarket.Key Responsibilities of the role: • Create a vision for the service organization, that is ambitious and achievable and take Buy-ins to make it a shared goal• Develop strategies to grow 4X in the next 4 years and increase Share of Wallet• Implement the strategy to make it a sustainable business Show less

  • Licenses & Certifications

    • Digital Marketing Program

      Afaqs! India
      Aug 2012
    • Capstone Business Simulation

      Management Solutions Inc., U.S.A.
      Oct 2011
    • Six Sigma Yellow belt certification in Project Managment

      Jun 2014