A-Len Nguyen

Experience

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  Adelphi University

  Dec 2013 - Dec 2014

  Student Worker

  •Took photos and video at campus events of students, faculty, and staff for official college print and online publications.

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  Crown Beverage Cans Hanoi Ltd.

  Jun 2014 - Jul 2014

  Sales Intern

  Crown Beverage Cans Hanoi Ltd. is one of the leading firms in developing and producing metal beverage cans in Vietnam.* Assist in the distribution or delivery of orders.* Record sales data into sales account books.* Perform analysis of marketing and sales data.* Prepare presentations and contracts for meeting with clients.* Open and sort mail.* Record contact information into contact management systems.

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  T&A Communications

  Jun 2015 - Jul 2015

  Event Intern

  A WPP company, part of the growing Ogilvy & Mather Group, one of the leading public relations companies in Vietnam. * Assisted delivering 2 successful pitches by brainstorming event concepts & drafting proposal presentation* Successfully executed 4 promotional events with an average audience of 250 people by carefully planning ahead and coordinating on time with event team

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  ARTS FOR ART INC.

  May 2016 - Aug 2016

  Marketing Intern

  A NYC non-profit organization dedicated to the promotion and advancement of FreeJazz• Increased +2,000 (100%) followers on social media platforms by revising SEO and SEM strategy: create a content publishing calendar and voice guidelines, updating keyword list, connecting to related content and top influencers• Delivered visual package and branding strategy 2 weeks before deadline with careful project planning for design work

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  Industrial Color

  Mar 2017 - May 2017

  Marketing Intern

  A leading creative-service powerhouse in New York & Los Angeles• Produced 6,000 potential leads (+30%) with up-to-date information by performing data normalization to optimize Salesforce database with Cloudingo• Increased 20% web traffic due to search referral by updating completed projects on ICB websites via Wordpress• Assisted marketing director in revising quarterly marketing strategy by conducting situational analysis & provided marketing insights for Global Edit & Impact Digital brands• Realized 20,000 opened e-mails, 500 contest entries & +200% social media engagement in order to successfully set up a social campaign for Smashbox & Fast Ashleys brands Show less

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  The Conference Board

  Jun 2017 - Aug 2017

  Summer Fellow

  A global business membership and research association with 1,200 members encompassing 60 countries• Conducted competitive analysis on 15 conference businesses and 50 professional events to visualize competitive landscape on Excel PowerPivot then reported back to managers & the executive board• Increased employee retention and satisfaction by 10% by revamping the annual corporate communication plan: introduce new on-boarding materials, revise employee value proposition & the internal communication channels Show less

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  C-Brewmaster Craft Beer

  Dec 2017 - May 2018

  Marketing Executive

  A pioneering artisanal craft brewery based in Hanoi with 50+ stores and outlets nationwide● Developed the strategic plan to ramp up sales volumes by 300% by end of 2018● Realized C-Brewmaster’s vision to become one of the first craft beers to be distributed via convenience store in Vietnam by revamping the art direction of the two best-selling product lines● Saved 50% e-commerce site construction cost by researching competitor’s network and re-directing all design production (wireframe, sitemap, content, and multimedia) to in-house● Reported directly to Chief Operations Officer (COO) Show less

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  Vuabia.com

  May 2018 - May 2019

  Marketing Manager

  An E-commerce platform owned by Anheuser-Busch InBev - the world's largest brewer with 400+ beer brands● Worked with a team of 5 to accelerate market size acquisition via online distribution channels● Cut down 30% customer acquisition cost and 50% customer retention cost by developing monthly marketing plans across multiple digital channels (Facebook, Zalo, CocCoc, Display Ads, etc)● Monitored site analytics and A/B testing, which increased CVR by 50%● Increased affiliate revenue to 25% of total revenue via new partnerships and digital promo campaigns● Report directly to Ecommerce Manager Show less

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  Annam Group

  Oct 2019 - Dec 2020

  Ecommerce Manager (Nespresso)

  • Worked with a team of 3 to drive B2C acquisition of Vietnam in-home coffee market • Drove SEO, SEM, Display & Always on remarketing campaigns, diverting potential customers/ traffic to Nespresso.com.• In charge of 2 website development projects for B2C and B2B Channels.• Work closely with the Regional Office in Singapore, planning and implementing global e-Commerce strategy for the region.• Reported directly to VN Country Director & SEA Ecommerce Director

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  One Mount

  Sept 2022 - Sept 2023

  Business Performance Analyst
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  VINFAST

  Sept 2023 - Apr 2024

  O2O Lead
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  Shopee Xpress

  May 2024 - now

  Operation Support Lead