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Rachel Bayley

Rachel Bayley

Work experience

Followers of Rachel Bayley3000 followers
location of Rachel BayleyColne, England, United Kingdom

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  • Timeline

  • About me

    Burnley Place Brand Manager (Economy & Growth) at Burnley Borough Council

  • Education

    • National Council for the Training of Journalists

      2005 - 2008
      Teeline 110wpm shorthand, Media Law Part 1&2, Public Admin Part 1&2, News Portfolio (Print)

    • Bacup and Rawtenstall Grammar School

      1998 - 2005
      GCSEs and A-Levels A Levels: As GCSEs: A*s & As

    • The University of Sheffield

      2005 - 2008
      Journalism 1st Class Honours Journalism

      Activities and Societies: Cheerleading Squad and Features Editor of the university's women's magazine Press Association Award for the highest 1st class degree

  • Experience

    • The Yorkshire Post

      Jan 2007 - Jan 2007
      Work experience

    • The Rochdale Observer

      Jan 2007 - Jan 2007
      Work experience

    • Hallam FM

      Jan 2007 - Jan 2007
      Work experience

    • Viva PR

      Jan 2008 - Jan 2008
      Work experience

    • Axonn Media

      Sept 2008 - Jan 2013

      These were managerial positions where I oversaw the running of the team and covered employees' work in their absence. As a Desk Head, I also had regular targets to meet, which I successfully did each time. I wrote around 25 news stories a day for a range of clients, from investment property and stocks and shares companies to travel agents and insurance firms. News had to be fresh, SEO-friendly, relevant and informative for my clients' audience. This role required me to be organised and an efficient and accurate writer.

      • Lead Copywriter

        Jan 2012 - Jan 2013

      • Lead Correspondent, Desk Head

        Jan 2009 - Jan 2012

      • News Correspondent

        Sept 2008 - Jan 2009

    • MP Jake Berry

      Nov 2008 - May 2009
      Media Officer

      This was a voluntary position which saw me secure interviews with the local press for Mr Berry, monitor his press coverage and write press releases. He was then the Conservative parliamentary candidate for Rossendale and Darwen, but after a strong campaign, became MP, a position he retained following the 2015 General Election.I also co-headed Rossendale's Got Talent, a massive success that saw money raised for Manchester Children's Hospital and helped to introduce Mr Berry into the wider community. I organised this alongside working full time and supporting Mr Berry. Show less

    • The Times

      Jan 2009 - Jan 2009
      Work experience

    • A Jar of Happiness

      Jul 2012 - Jan 2017
      Founder

      A dessert company focusing on large events and weddings.After just a couple of months of running I received large orders from Charlotte Balbier and Amanda Wyatt, two of the biggest bridal designers in the UK. I was also endorsed by the Natural Wedding Co, Friends of Glass and have been featured in Unique Brides Magazine.Sadly had to stop running as a business due to becoming a mum of two and working full time!

    • HML

      Jan 2013 - Jan 2015
      Marketing Executive

      I was responsible for primarily the media management, PR and external communications for HML, but also took ownership of internal communications from the HR function and supported our presence at events, as well as our own flagship events.This included writing white papers, marketing literature, features, blogs, newsletters and content for national mortgage publications.

    • Computershare

      Feb 2015 - Mar 2020

      Looking after the strategy and delivery of UK Marketing for Computershare Loan Services.Key responsibilities include: • Management of the CLS marketing plans, delivering planned activity to agreed budgets;• Development and maintenance of the marketing material and collateral that supports the positioning and brand development of the business in the target growth markets;• Work closely with SMEs in the businesses to support development of content for sales opportunities, conference speaking, thought leadership and trade press articles;• Organisation of marketing events with clients, prospects and conference organisers;• Work closely with Computershare Corporate Communications to support the management of PR related activity;• Work closely with the Sales and Product Development Teams to ensure the product range is optimised with appropriate development of new marketing techniques to maximise business opportunities; Show less External communications:Including PR, media management, white papers, magazine editorials and social media and working with prospects and new clients to manage reactive and proactive communications plans.Internal communications:Managing the intranet content and staff newsletters, as well as 'urgent' business communications.Media management:Providing comment to the press or to arrange interviews with senior stakeholders, managing the reputation of clients in the media.I have established a growing relationship with the BBC. We have been featured on BBC Breakfast twice, as well as a Your Money news programme and on the BBC website. A recent negative equity press release was picked up by the BBC, and subsequently, the Press Association and more than 100 local and national newspapers.Event management:Helping to deliver flagship events and our presence at external events, particularly those we sponsor and have speaking slots at. This includes working with the speaker on their presentation. Show less

      • Senior Marketing Manager

        Nov 2017 - Mar 2020

      • PR and Communications Manager

        Feb 2015 - Oct 2017

    • Burnley Borough Council

      Apr 2020 - now
      Burnley Place Brand Manager (Economy & Growth)

      Responsible for the branding of the borough of Burnley, promoting it as a place to work and invest, study, live, explore and play. Working with the businesses of Burnley, the council, local, national and regional press and our other partners to put Burnley further on the map.An important part of this role is the innovative Burnley Bondholder public-private partnership, which has over 200 members. In short, it is a consortium of businesses in the town that are passionate about the benefits of being based in Burnley and where the town is heading. Burnley:* £900m of investment over the past 10 years* 4,000 uni students by 2025* 2.6m tourism visits annually* 2nd most successful town for digital jobs growth* 7,000 advanced engineering and manufacturing employeeshttps://burnley.co.uk/ Show less

  • Licenses & Certifications

    • 110 words per minute Teeline shorthand

      National Council for the Training of Journalists

    • Media Law Part 1

      National Council for the Training of Journalists

    • Media Law Part 2

      National Council for the Training of Journalists

    • Public Administration Part 2

      National Council for the Training of Journalists

    • Public Administration Part 1

      National Council for the Training of Journalists

    • News Portfolio - Print Journalism

      National Council for the Training of Journalists

  • Honors & Awards

    • Awarded to Rachel Bayley
      Best Debt and Arrears Management Strategy (Non-Lenders) - Highly Commended Mortgage Finance Gazette Nov 2015 HML has developed a step-by-step approach to managing long-term underpaying customers, especially those identified as being vulnerable. The firm will identify, isolate and manage cases so it can design individual strategies for each customer’s needs. The emphasis is on customer engagement.
    • Awarded to Rachel Bayley
      Customer Service/Treating Customers Fairly (Non-Lenders) Mortgage Finance Gazette Nov 2015 The aim of HML’s Interest Rate Susceptibility Programme is to raise customers’ awareness of how an increase in Bank base rate would impact on them.HML is proactive in contacting mortgage customers identified as being potentially vulnerable to interest rate rises. Using advanced analytics to create a scorecard to segment customers into red, amber or green status, with red being treated as priority, a customer contact campaign was set up via outbound telephone calls.Showing… Show more The aim of HML’s Interest Rate Susceptibility Programme is to raise customers’ awareness of how an increase in Bank base rate would impact on them.HML is proactive in contacting mortgage customers identified as being potentially vulnerable to interest rate rises. Using advanced analytics to create a scorecard to segment customers into red, amber or green status, with red being treated as priority, a customer contact campaign was set up via outbound telephone calls.Showing borrowers examples of how various increases in rates would affect their monthly payments gives customers time to think of next steps, and if necessary get assistance from HML’s credit management consultants or be passed to a free debt advice provider. Show less
    • Awarded to Rachel Bayley
      Innovation (Non-Lenders) - Highly Commended Mortgage Finance Gazette Nov 2015 HML has developed a business process management framework, which maps the customer mortgage journey from end-to-end. This means that a customer’s interactions can be measured and monitored at a glance and enables HML to identify hotspots and proactively work to improve customer outcomes. Multi-skilled consultants can support customers with a ‘one-stop shop’ style experience.
    • Awarded to Rachel Bayley
      Best Debt and Arrears Management Strategy Mortgage Finance Gazette Nov 2014 HML won this award for its two-pronged arrears management approach for a UK client that wanted to support those borrowers at risk of falling into arrears and increase payment on underpaying accounts. Each customer’s case was managed in accordance with their particular circumstances, with the appropriate support applied.
    • Awarded to Rachel Bayley
      Best Use of Technology (non-lender) Mortgage Finance Gazette Nov 2014 HML was Highly Commended for a large IT project it undertook for its Irish clients, after new European regulation (Single Euro Payments Authority) came in that meant banks had to ensure direct debits and credit transfers adhered to new rules.HML beat the original February 2014 deadline by three months, although the deadline was then pushed back until August.
    • Awarded to Rachel Bayley
      Customer Service/Treating Customers Fairly Mortgage Finance Gazette Nov 2014 HML won this award for Destination 100%, its evolutionary journey to a total quality concept in the third-party mortgage administration sector. HML wants to set a market-leading quality benchmark and support the financial services sector to be preventative against poor customer outcomes rather than reactionary, which the sector traditionally is.
    • Awarded to Rachel Bayley
      Innovation (non-lender) - Highly Commended Mortgage Finance Gazette Nov 2014 HML was Highly Commended for its mortgage shortfall debt recovery (SDR) work, where it wants to increase consumer awarenessof this type of debt and ensure SDR campaigns are tailored to individuals, ensuring the right people are contacted at the right time, avoiding borrower detriment.
    • Awarded to Rachel Bayley
      Best Debt and Arrears Management Strategy Mortgage Finance Gazette Awards 2014 Nov 2013 Best Debt and Arrears Strategy…Winner!* We won this award for our arrears management work with a client in Ireland. One of the main issues was a lack of engagement by customers to take part in the Standard Financial Statement (SFS) process.* SFS is the gateway to the Mortgage Arrears Resolution Process, which helps customers demonstrate that they are engaging with their lender. Improving SFS engagement was therefore a central part of HML’s strategy.* Evidence of… Show more Best Debt and Arrears Strategy…Winner!* We won this award for our arrears management work with a client in Ireland. One of the main issues was a lack of engagement by customers to take part in the Standard Financial Statement (SFS) process.* SFS is the gateway to the Mortgage Arrears Resolution Process, which helps customers demonstrate that they are engaging with their lender. Improving SFS engagement was therefore a central part of HML’s strategy.* Evidence of engagement is increased further still when repayments are made. As such, we ensured customer contact and arrears management strategies were tailored to the individual circumstances of customers and were particularly focused on those who may have been more at risk of repossession.* Customer contact had to increase (all in line with the Code of Conduct on Mortgage Arrears), but we also ensured communications were made to the right customer at the right time.* Delivered results included a 35 per cent increase in the volume of arrears accounts with an SFS captured between July 2012 and June 2013, helping to mitigate the risk of repossession. The volume of SFS arrears accounts making a payment each month also increased. Show less
    • Awarded to Rachel Bayley
      Best Use of Technology - non-lender Mortgage Finance Gazette Awards 2014 Nov 2013 Best Use of Technology – non-lender…Winner!* HML took home the Best Use of Technology award for its adoption of eFLOW Digital Mailroom from TIS to deal with customer letters and faxes. Prior to the technology being deployed, we used old scanning technology to capture and index images of incoming mail, resulting in a large number of staff manually viewing and keying in information.* Moving to eFLOW Digital Mailroom has resulted in several benefits, including enabling consultants… Show more Best Use of Technology – non-lender…Winner!* HML took home the Best Use of Technology award for its adoption of eFLOW Digital Mailroom from TIS to deal with customer letters and faxes. Prior to the technology being deployed, we used old scanning technology to capture and index images of incoming mail, resulting in a large number of staff manually viewing and keying in information.* Moving to eFLOW Digital Mailroom has resulted in several benefits, including enabling consultants to spend more time on customer service than data entry, improving customer experience. A return on investment was experienced within 16 months, while the technology has enabled us to continue to meet the strict service level agreements we have with clients. Show less
    • Awarded to Rachel Bayley
      Innovation - non-lender Mortgage Finance Gazette Awards 2014 Nov 2013 Innovation – non-lender…Winner!* HML won this award for its interest-only customer contact strategy. We have been working with our clients following the 2011 publication of the Financial Conduct Authority’s (FCA) Mortgage Market Review (MMR) to help them to develop their interest-only mortgage customer contact strategies.* Many lenders wait until closer to the end of a mortgage term to contact their customers, but HML firmly believes that early contact is key. In January 2013… Show more Innovation – non-lender…Winner!* HML won this award for its interest-only customer contact strategy. We have been working with our clients following the 2011 publication of the Financial Conduct Authority’s (FCA) Mortgage Market Review (MMR) to help them to develop their interest-only mortgage customer contact strategies.* Many lenders wait until closer to the end of a mortgage term to contact their customers, but HML firmly believes that early contact is key. In January 2013, we presented to the Financial Conduct Authority, and the regulator said at the time that we were the only third-party mortgage administration organisation to show them a presentation about its plans to tackle the issue.* HML has published a good practice guide for both clients and non-clients, drawing on its experience and the fact we have 8.6 per cent of interest-only mortgages under management.http://www.slideshare.net/HML_Corporate/interestonly Show less

  • Volunteer Experience

    • Press officer

      Issued by Chapel St - Burnley High School on Sept 2013
      Chapel St - Burnley High SchoolAssociated with Rachel Bayley