
Heba S. Aboudief
Office Manager and Digital Marketing Specialist.

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About me
Digital Marketing Consultant @ IMS | Online Marketing | Marketing Analysis | SEO | SMM | PPC
Education

Cairo University
2000 - 2004Bachelor's degree Business Administration and Management, General
Experience

IEE , International for Electrical Engineering
Apr 2007 - Sept 2013Office Manager and Digital Marketing Specialist.Full-time , International For Electrical Engineering “ IEE”.• Oversaw daily operations across multiple office locations, ensuring a cohesive and efficient work environment that supports the group's strategic objectives.• Implemented standardized administrative procedures and office policies to enhance operational efficiency and consistency across the group.• Supervised front desk operations, reception, and administrative staff, providing training and development to enhance service levels and team performance.• Organized company events, meetings, and executive travel arrangements, facilitating effective communication and collaboration within and outside the organization.• Acted as the primary liaison between the offices and external vendors, negotiating contracts and managing relationships to secure favorable terms and services.• Implemented and maintained a comprehensive filing and database system, ensuring accurate records and efficient retrieval of information.• Working on Social media Platforms (Facebook , Linkedin , Youtube , Twitter).• Follow up with website & Designing Blogs.• Email Marketing & Collecting Database about our potential Customers. عرض أقل

Freelance
Jun 2008 - Apr 2013Digital Marketing Specialist• Blogs design in HTML & Word-press Blogs Design.• Building website with Wix and Weebly.• Managed SEO on-Page , SEO Off-Page and Link Building Strategies.• Email Marketing ,Collecting Data, Information and Building Database and working on Google Groups & SMTP Servers sending Emails.• Social media Marketing across platforms ( Facebook and Linkedin).

Integrated Marketing Solutions IMS
Apr 2013 - nowDigital Marketing Consultant• Spearheaded the development and execution of integrated digital marketing strategies, leading to significant increases in brand awareness and revenue growth.• Managed SEO and SEM efforts, optimizing websites for peak search engine performance and overseeing cost-effective PPC campaigns.• Directed social media marketing strategies across platforms (Facebook, Instagram, LinkedIn), enhancing engagement and community building.• Leveraged data analytics to monitor campaign performance and inform data-driven decisions, resulting in optimized marketing spend and increased ROI.• Created compelling content marketing plans, including blogs, videos, and social media content, to engage target audiences and promote brand messaging.• Initiated and managed email marketing campaigns, driving customer engagement, retention, and conversion through personalized communication strategies.• Coordinated cross-functional teams to ensure alignment of digital marketing efforts with overall business goals, fostering collaboration and innovation.• Stayed ahead of digital marketing trends and technologies to adapt and apply new strategies, ensuring competitive advantage and market leadership. عرض أقل

Modern Pharma International , Performly HRMS , 360 Experiential Solutions
Mar 2020 - nowDigital Marketing Consultant• Strategized and implemented comprehensive digital marketing plans to drive client growth and enhance online presence across multiple industries.• Conducted in-depth market research to identify target audiences and tailored marketing strategies to meet client objectives.• Managed SEO and SEM campaigns to improve search engine rankings and increase website traffic.• Designed and executed targeted social media marketing campaigns to boost brand awareness and engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter.• Oversaw Pay-Per-Click (PPC) advertising campaigns, optimizing for maximum ROI.• Analyzed data using Google Analytics, Google Sheets and other tools to monitor campaign performance and adjust strategies as needed.• Developed content marketing strategies, including blog posts, whitepapers, and video content, to attract and retain customers.• Led email marketing initiatives, crafting personalized communication strategies to nurture leads and drive conversions and collecting data.• Provided ongoing consultation and recommendations to clients on digital marketing best practices and new opportunities.• Coordinated with cross-functional teams to ensure cohesive marketing efforts and consistent messaging across all digital channels.• Blog-spot Design , Word-press and HTML. عرض أقل
Licenses & Certifications

Website building course HTML
All in one centerNov 2012
Advanced Search Engine Optimization Diploma
E-commerce & Technology Center -CairoNov 2011
Digital marketing Diploma
E-commerce &Technology Center - CairoMay 2011- View certificate

Foundation of digital marketing and ecommerce
GoogleMay 2022 - View certificate

Introduction to Google SEO
University of California, Davis - School of LawApr 2020 - View certificate

Introduction to social media marketing meta
MetaNov 2022 - View certificate

Marketing research and consumer behavior
IE Business SchoolApr 2022 - View certificate

Marketing mix fundamentals
IE Business SchoolApr 2022 - View certificate

Advertising on LinkedIn
LinkedInJul 2021 - View certificate

Digital Marketing Foundations
LinkedInAug 2021
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