Elena Rubtsova

Experience

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  Orange page

  Mar 2010 - Jul 2012

  I had participated in the development of sites. My tasks were:* System analysis, development of an information structure of the site;* Web interfaces' wireframing (prototyping tool Microsoft Expression Blend);* Build website with a management system WCM (this is CMS that was developed by our company);* Training for users how to work with WCM. In this startup company I was completely in charge of:* Customer needs analysis.* Technicial requirements and specification.* Implementation testing.* Release and Support.In addition to the main client I perfomed other tests:* Configuring test cases.* Introducing a bug tracking roadmap.

  • Analyst, UX designer

    Jul 2011 - Jul 2012

  • Test Engieneer

    Mar 2010 - Jul 2011
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  USABILITYLAB LLC

  Jul 2012 - Jun 2013

  UX specialist

  As a UsabilityLab specialist I was in charge of:* Audience research, defining user personas and user stories.* Analysis of customer behavior data.* Wireframing.* Usability testing with Eye Tracking technology.* Interaction design.

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  RealWeb Digital Agency

  Jun 2013 - now

  UX designer, usability

  In the analytics department I am fully responsible for:* usability audits and customer journey analysis.* UX-design. Web interfaces' wireframing.* Interaction design.* Information architecture.* Competitive analysis including benchmarking and best practices.Also as a part of analytics team I do much web analytics work to inform clients' decicion making:* Web tracking implementation.* Data analysis for digital marketing.