Ida Cheinman

Experience

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  Computer Games Strategy Plus

  Jan 1995 - Jan 1996

  Multimedia Art Director

  Set overall vision/direction and designed and produced the monthly digital magazine from concept through publication. Coordinated a team of programmers, writers, video and sound designers and production managers.

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  Shark Communications

  Jan 1996 - Jan 2000

  Art Director, Interactive Art Director

  Responsible for design and technical development of projects ranging from print, packaging and corporate identity, to TV and web design, including e-commerce sites. Founded and managed agency’s interactive division and managed a team of designers, copywriters and developers.

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  Gr8

  Jan 2000 - Jan 2001

  Creative Director

  Provided guidance, instruction and inspiration to a team of digital and print designers. Served as a liaison between clients and the creative team, directing the team’s interpretation of clients' business objectives. Managed budgets and schedules.

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  Substance151, Benefit LLC

  Jan 2005 - now

  Principal and Creative Director

  In my role as principal and creative director, I oversee the strategic, conceptual and creative development of all projects. I am also responsible for the firm’s business development and client relationships.At Substance151, I lead a multi-disciplined team of creative strategists and strategic creatives in building brands that transform companies – from strategy through design, across print and digital, and covering all aspects of marketing communications. Brand Strategy: Research, Analysis and Insights | Audience Personas | Brand and Communications Audit | Brand Architecture | Brand Platform | Brand/Culture Alignment | Brand Activation and Management | Brand Rollout.Brand Experience Design: Creative Strategy, Naming and Tagline, Brand Voice and Message, Visual Identity and Design Systems, Brand Books and Guidelines, Print, Digital and Environmental Design.Digital: Digital Strategy | Website Design and Development | Social and Digital Marketing.Customer and Employee Experience: CX and EX Research and Insights | Brand, CX and EX Alignment | CX and EX Strategy, Design and Implementation | Training and Education.Marketing: Strategy and Planning, Integrated Marketing Campaigns, Sustainability/CSR Marketing, Content Marketing and PR | Ongoing Marketing Support.Industry Focus: Professional Services, A/E/C (Architecture, Engineering, Construction), Technology, Nonprofit and Mission-Driven Organizations. Show less

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  SMPS Maryland

  Jan 2013 - Jan 2015

  Served as Director of Education, Programs Director and Board Member for the Maryland Chapter of the Society for Marketing Professional Services (SMPS) shaping the chapter's education and professional development offerings, leading committees of chapter volunteers and working to set overall strategies and programs for the chapter. Served as President-Elect/President/Immediate President for the Society for Marketing Professional Services (SMPS) Maryland. Lead the SMPS Maryland board and volunteers in providing education, professional development and networking opportunities to the marketing and business development professionals in the Architecture, Engineering and Construction (AEC) industries.

  • Board of Directors

    Jan 2009 - Jan 2015

  • President

    Jan 2013 - Jan 2014
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  University of Maryland Baltimore County

  Jan 2017 - Dec 2020

  Adjunct Faculty, Visual Arts/Graphic Design