Sasha De La Cruz

Experience

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  CircuitoFM Center

  Jan 2009 - Jan 2012

  Corporate Marketing Communications Manager

  - Supervision and direct control of the process of creating advertising creatives conducted by the partner Agency that takes account of the organization.- Development and implementation of strategies to promote and reinforce the images of the marks FM Center.- Planning methods whose purpose is the integration and unification of the visual image of the physical premises of the organization across the country.- Maintaining a constant line of corporate branding across the country, through creative writing promotional packaging.- To actively and external brand presence through innovative production of POP material.- Monitoring the development of graphic office supplies for the maintenance of internal corporate image.- Filter requests for sponsorship and dissemination of events along the lines relative to each station.- Development and implementation of a corporate plan ephemeris as established by the laws governing the Venezuelan Broadcasting.- Direct and constant relationship with other media for strengthening labor ties that benefit all parties, through the tool and backbone of each medium, the word in any of its forms of expresión.- establish direct contact with Advertising Agency that takes account of the organization.- Support for the promotion of creative advertising and corporate image Circuit nationwide.- Support in the creative writing of various promotions for both circuits and FM Center- -AM Center.- Constant relationship with the print and broadcast media through public relations.- Management and Database Programming Circuits AM and FM Center Center.- Conduct interviews patterns in all stations Circuit-Caracas.- Event Planning, management communications, internal and external, and corporate image. Show less

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  Humo Group

  May 2012 - Jul 2017

  Marketing Account Executive

  - Collaborated with clients and partners to develop successful communication strategies.- Evaluated industry trends and assess impact of communication plans.- Led planning, coordination, and execution of professional and social meetings for a range of clients.- Created Social Media presence and branding.- Established a strong local network, engage, and built productive relationships.- Developed communication strategies while maintaining and developing strong media relations.- Created strong promotional content for media and press releases of our client account.- Worked with third-party paid media vendors to program, manage, and optimize paid media campaigns.- Produced high-quality internal and external campaign reporting. Show less

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  Unión Radio

  Jun 2012 - Feb 2014

  Community Manager

  - Create content for the main Social Media Platforms of the comapy.- Production and editing of radio programs broadcast on the website.- Editing audios and images to the web.- Guidelines to carry programming.- Exitos 99.9 FM Circuit Union Radio (99.9 FM Communication Media)- Community Manager of the official accounts of Exitos station 99.9 FM (Twitter, Facebook, Instagram)

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  Accord Productions

  Aug 2018 - Jun 2019

  Senior Producer

  - Managed the production's budget and led resource allocation. - Liaised and discuss projects with financial backers. - Researched, assessed ideas and finished scripts.- Led hiring and staffing of director and crew for film, video, and program shooting.- Held regular meetings with the director to discuss characters, and scenes and organize shooting schedules.

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  The Evoke Agency

  Apr 2019 - Jun 2021

  Senior Account Executive

  At Evoke, we’ve redefined the agency model. As a top tier boutique agency with locations in the Midwest and West Coast, our team delivers a nimble, efficient and effective approach for brands large – and small.We use data to inform strategy, strategy to inform creative and creative and targeting to achieve business results through social media, influencer marketing and public relations. It’s the only way to drive omni-channel success in today’s noisy marketplace.

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  NM+U Marketing Communications

  Aug 2019 - Mar 2020

  Sr. Account Executive

  - Partnered with Account Director, Marketing, Sales and Product Development teams to ensure that the goals are met.- Determined appropriate message, tone, and voice for company corporate and executive digital presence.- Led planning and idea generation for client, provide strategic input and formulate solutions to existing marketing and advertising challenges.- Managed social media feeds, including Facebook, Twitter and Instagram, working with marketing teams on messaging and posting calendars.- Identified and implemented paid and organic initiatives to accelerate business growth programs.- Coordinated the creation of digital content (Blogs, press releases, etc.)- Managed website analytics. Show less

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  Zimmerman Advertising

  Jun 2021 - Oct 2021

  Retail Sr. Account Executive

  Engaged with clients on a regular basis to understand their business needs, provide solutions, and build strong relationships. Led, organized, activated, and managed day-to-day agency processes, providing perspective to the development of strategies for the execution of creative and media plans.- Managed ongoing tactical execution of print, broadcast, digital, social, and in-store evergreen & promotional campaigns, inclusive of communication with the Client.- Led collaboration across Creative, Media, Traffic, Studio, Social, Digital teams to ensure successful project delivery.- Managed scope assessment, timeline creation, process, and stakeholder assignment for all projects.- Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.- Provided career development and mentorship by identifying concrete growth areas and providing opportunities to work on them.- Defined roles and responsibilities to build teams that operate more efficiently as we collaborate across disciplines.- Led legal submissions and approval process for all work. Show less

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  Cano Health

  Oct 2021 - Jul 2023

  Senior Marketing Manager
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  Figment Design, Inc

  Nov 2023 - Aug 2024

  Director of Account Management
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  MDG

  Aug 2024 - now

  Account Director