Omar Abdel Samad

Experience

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  Mondanité

  Sept 2012 - Aug 2015

  Archiving

  • Webmaster & Digital Marketing Executive

    Apr 2013 - Aug 2015

  • Data entry

    Sept 2012 - Mar 2013
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  Freelance

  Jan 2015 - Jan 2017

  Digital Marketing Professional
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  Performics

  Sept 2015 - Mar 2017

  Performance Media - Paid Search Marketing

  With solutions across paid, owned and earned channels, Performics creates more personalized and dynamic customer experiences and more targeted media buys. It harness billions of digital data points to optimize relentlessly for client success.o Worked in a the telco team, managing du UAE, STC in KSA, VIVA in Kuwait, AsiaCell in Iraq, and Sodetel in Lebanon.o Handling Search, Display (including GMAIL Sponsored Promotion) and YouTube campaignso Launching and managing Mobile App Downloads for VIVA Kuwait, STC and duo Implementing ETAs, visual sitelinks and many other innovations across telco accounts which helped cement their positions as leaders in the marketo Improving VIVA’s CTR by 85%, reduced CPC by 37%o Driving VIVA E-commerce sales by 36% and fending off the competition through continuous testing of bid strategies, keyword variations and landing pageso Scored the highest hygiene index grade in MENA for VIVA Kuwait in 2017 Show less

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  Starcom

  Mar 2017 - Jun 2019

  Senior Media Planner

  o 4+ years of experience in retail/e-commerce, telecom, education, and banking as part of the current portfolioo Lead handled accounts on day to day work: planning, trafficking, booking and invoicing media aspects for clients. o Plan, negotiate and execute full-fledged media campaigns (Offline and Digital).o Launch and optimize Paid Search, Display and YouTube campaignso Track, monitor and optimize campaigns, while maintaining an eye on trends and developments on timely basis.o Generate monthly, Quarterly and yearly financial data trackers.o Develop analytical media competitive monitoring reports using statistical and market research programs.o Develop performance reviews, as well as applying insights to yearly marketing roadmaps calendar. Show less

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  IPG Mediabrands

  Jun 2019 - Dec 2019

  Performance Media Marketing

  - Developing search, video, shopping & social media plans with rationale for various clients mainly Mobily telecom- Launching, optimizing and delivering campaigns for regional clients- Successfully restructuring Mobily Telecom’s search account, by personalizing ad groups and intensively SQRing the account which improved performance across all metrics and in a short period of time:• +92% Impression Share• +26% CTR• +24% Improvement in Imp. Absolute Top Impressions• Maintaining a very low Avg CPC of $0.18 across the full account which contains many segments (Prepaid, Postpaid, Business, and Roaming…)• Launching app install campaign across social, and Google network via UAC, and managed to generate 2x higher installs than what was planned - Establishing and developing weekly, monthly and quarterly reviews- Supporting on business pitches and RFPs Show less

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  Artefact

  Dec 2019 - now

  -Planning and managing campaigns to achieve and exceed client targets. Key clients: Ooredoo Group, Ooredoo Qatar, Virgin Megastore, and Zara Home-Optimizing client accounts across multiple channels by following best digital marketing practices-Managing a team of 3 executive while ensuring smooth campaign delivery, optimization and overall account quality assurance-Evolving digital marketing strategies of clients, and feeding campaign strategy with recommendations on efficient performance marketing practices, ad ops, and tracking-Constructing account development plans to maximize long term performance and growth-Building and managing close working relationships with both clients and partners for smooth ad operations-Conducting regular consultation, trainings and updates to clients and internal team-Developing the following reports: weekly, monthly, quarterly and yearly business reviews-Assisting in pre-sales meeting preparation including forecasting and modelling to identify potential clients-Identifying, testing and recommending new digital marketing techniques to clients and internal team-Proactively researching practical and realistic solutions that improve operational efficiencies-Building strong relationships with suitable and relevant network professionals and organizations Show less

  • Director - Digital Marketing

    Jul 2022 - now

  • Senior Manager - Performance and Data Marketing

    Dec 2019 - Jul 2022