John Dempsey

Experience

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  Brooks Resources Corporation

  Jul 2007 - Sept 2007

  Marketing Intern

  Responsible for providing assistance with coordination, production, and delivery of marketing and advertising materials and programs for multimillion dollar advertising budgets.Worked on writing copy for advertisements and marketing material Presented quarterly marketing department updates to 50 management and executive-level personnel.Assisted in the coordination of various marketing events, including groundbreakings, and coordinated an employee appreciation party with around 120 members.Assisted in management of advertising and marketing distribution for six real estate developments and neighborhoods Show less

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  Close to the Customer Project (C2C)

  Jan 2008 - Jun 2008

  Lead Project Manager

  The Close to the Customer Project (C2C) conducts applied market research and can help businesses find the answers. Through appropriate research methods, the C2C Project creates insights and understanding of markets and customers while providing an experiential learning environment for students. We assist organizations with identification and assessment of business opportunities. We seek, through market research, to improve the quality of the opportunities the client's organization chooses to pursue, improve decision-making and reduce risk inherent in the business enterprise. Show less

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  Advertising Federation of Central Oregon (AdFed)

  Jan 2009 - Jun 2009

  Intern

  Assisted in drafting of AdFed strategic planAssisted in coordination of Drake Advertising Awards EventHelped with membership, board and member events, and registration responsibilitiesAdFed was named AAF District XI "Club of the Year" for 2008-2009

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  Windermere Real Estate

  Jan 2009 - May 2009

  Marketing and Brand Leveraging Consultant

  Design and implement various digital marketing methods for premiere property listings, including email campaign and website managementOffer marketing guidance concerning social media and search engine optimization, email and print campaigns, national advertisement, and event coordination and managementWorking to increase website traffic, brand recognition, and sales for a premiere property community through various e-marketing tactics and techniques.

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  MetriSense, Inc.

  Feb 2009 - Sept 2009

  Marketing Manager
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  American Licorice Company

  Sept 2009 - Jul 2014

  Part of the Digital and Social Media Marketing TeamResponsibilities & Accomplishments - Strategic digital campaign management across multiple social media channels incl. Facebook, Twitter, Instagram, Vine, Pinterest, & Google+ for two major CPG brands- Strong understanding of paid, earned, and owned media strategy in the social and digital media space.- Grew Red Vines® and Sour Punch® Facebook fan pages to 1.7 million fans and to 2.1 million fans, respectively, in 2 years, maintaining industry-high engagement ratios.- Launched first Twitter ads supported branded Vine video (Red Vines)- Exemplify strong project management skills to execute national digital-content campaigns around branded event activations, retail partnerships, and online loyalty programs- Deliver actionable insights and influence key selling concepts and branding initiatives through focus on digital conversation data analysis- Oversee consumer interaction for all digital and traditional communication channels- Received coverage in major advertising and digital media publications, including Forbes, AdWeek, Mashable, and AdAge for creative brand-use of emerging social technology Show less - Specialized in community management, digital campaign development and execution, and achieving social media objectives within the context of corporate communications policy - Created and delivered social media training series for American Licorice associates- Monitored, analyzed, and reported on effectiveness of online campaigns over sales analytics to internal and external stakeholders- Managed native advertising strategy on Facebook and Twitter for entire brand portfolio - Launched social media presence for a new CPG brand on Twitter, Facebook, and Pinterest. Show less

  • Consumer Communications Specialist

    Jul 2012 - Jul 2014

  • Social Media Community Advocate

    Jun 2011 - Jun 2012

  • Sales Analyst - Target, Costco, Convenience Stores

    Sept 2009 - Jun 2011
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  Economic Development for Central Oregon (EDCO)

  Feb 2010 - Jun 2011

  Membership Committee Member

  Economic Development for Central Oregon (EDCO) is a private non-profit organization dedicated to diversifying our regional economy by attracting new investment and jobs. We do this by recruiting new companies and by helping traded-sector firms already in Central Oregon expand.

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  Advertising Federation of Central Oregon

  May 2010 - Jun 2016

  Vice President

  Overseeing long-term strategy and organizational structure of the AdFed C.O.AdFed is a non-profit organization dedicated to promoting and enhancing the success of its members through education, connection, and inspiration. We believe our collective strength supports excellent creative and strategic advertising, helping build successful local business and a stronger community.

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  Central Oregon Community College

  May 2012 - Jun 2015

  Instructor - Facebook Strategy and Analytics For Business

  Helping students gain an understanding of how to drive brand awareness and impact the consumer cycle by leveraging owned, earned, and paid media on the web’s largest social media platform.

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  GetG5

  Aug 2014 - May 2015

  • Senior Corporate Communications Manager

    Jan 2015 - May 2015

  • Social Media Manager

    Aug 2014 - Feb 2015
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  Gb2 agency

  Oct 2014 - May 2015

  Digital Strategist

  www.gb2agency.com

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  Boys and Girls Club of Bend

  Jan 2015 - May 2015

  Board Member

  Guiding board member with a focus on digital strategy for an outstanding non-profit organization.

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  Wieden + Kennedy

  Jun 2015 - Sept 2018

  • Responsible for digital strategy across multiple accounts (notably Old Spice, KFC, Anki AI/Robotics)• Oversaw ecommerce strategy, audience development, platform strategy, and digital research tactics• Organized multi-disciplinary teams to execute high visibility, innovative, award winning campaign work• Used business data and purchase path insights to establish new communications and selling strategies• Managed relationships with major digital platforms, including Google, Facebook, Twitter, and Snapchat Show less

  • Senior Digital Strategist

    Jul 2016 - Sept 2018

  • Social Strategist

    Jun 2015 - Jun 2016
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  C21 Investments Inc.

  Sept 2018 - Jul 2019

  Director of Brand Strategy
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  RoadTrip

  Sept 2019 - Dec 2020

  Partner, Digital Strategy

  Experienced digital strategist with brand planning expertise.I bring over 10 years of experience in digital marketing and brand planning. I’ve spent time as a tactician, strategist, and director on both the agency and client sides, working on and leading award-winning campaign strategies for clients like Old Spice, Kentucky Fried Chicken, Cars.com, Anki Robotics, Red Vines, Sour Punch, and more.I believe firmly in the power of creativity, know my way around a big idea, and understand what it really takes to get effective idea-driven work to see the light of day. Show less

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  Wieden + Kennedy

  Aug 2020 - now

  Management director of Bodega, a new global culture-obsessed social-first creative studio within Wieden + Kennedy. Clients include Nike Global, Samsung, Visa, HP Omen, Fisher-Price, Corona, Old Spice, and Jordan Brand. I lead a team that puts people over platforms and places powerful brand voices into culture. Nike, Visa, Old Spice. Strategy director with an emphasis on digital brand strategy. Make brands strong and then make them famous.

  • General Manager, BodegaPDX @ Wieden + Kennedy

    Aug 2022 - now

  • Head of Social, Bodega

    Nov 2021 - Aug 2022

  • Strategy Director

    Aug 2020 - Nov 2021
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  Riff

  Jan 2022 - now

  Advisory Board Member

  Advisory Board member helping an incredible company reduce coffee's contribution to climate change by bringing to market an upcycled product worthy of mass appeal. Riff is led by an incredible team, and I'm happy to help the world learn more about their ambitious and honorable mission.

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  Caldera Arts

  Apr 2023 - now

  Board Member

  Helping the good folks at Caldera Arts expand the reach of creativity and personal growth for youth in Oregon.