Mattia Frese

Experience

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  NUOVI INVESTIMENTI SIM

  Feb 2007 - Jun 2010

  Financial Broker & Help-desk Trading Manager

  • Provided rapid and efficient execution (MTA, EUREX and NASDAQ markets). • Sent out allocated trade details and confirmation to clients. • Furnished market information regarding prices, products, and market conditions to the clients using financial newspapers and Bloomberg. • Consolidated and expanded portfolio clients. • Supported clients in on-line trading platforms activities.

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  Groupon

  Jul 2011 - Aug 2011

  Sales Account ("Groupon Now" temporar project)

  • Drove Market Prospect for Groupon’s network. • Conducted web marketing strategy in order to acquire new customers. CRM activities to maintain the best relationships with current and new customers / partners. • Developed market analysis and revised clients’ feedback to forecast market sales.

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  Airbnb

  Dec 2011 - Jul 2012

  Marketing Consultant / Costumer Consultant and Host

  • Developed web publishing services for private customers aiming to increase their visibility and profitability. • Analyzed web marketing strategy and created digital media contents. • Developed collaborations with communities focused on strengthening and expanding the customers’ network. • Involved in managing customers’ training and issues introducing them to way to use the website and all its features.

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  Kelkoo Group

  Aug 2012 - Aug 2013

  Sales Account Manager and Channel Marketing Manager

  • Managed and developed relationships with Clients. • Directed National Research for new business development. Consolidated portfolio clients. • Developed the best web marketing travel strategy and stipulated national and international commercial collaboration. • Resolved billing issues and conducted post sale detailed analysis. • Analyzed on-line conversion data and costs.

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  Facebook

  Feb 2014 - Nov 2015

  • In charge of Key Clients on the Italy, Spain and Portugal market.• Educate Clients and Agencies to use PMD platform. • Managed, optimized and reported cross channel campaigns; provided strategy, best practices and recommendations (Performance metrics KPIs and budget). • Data analysis and reporting. • Collaborated with the Product/Marketing/Technical Team to improve the platform usability. • Increase revenue and clients education.• Help clients to find the best advertising strategy to achieve their goals.• Reporting, Media Planning and Strategy to identify trends.• Managing, optimizing advertising campaigns and provide best practices and recommendations.• Deliver consultative support on Facebook products. • Guided Clients into Facebook Go in line with their objective. • Provided best practices and spending recommendations. • Managed clients in the Advertising Support Program. Increased revenue. • Daily contact with potential clients to introduce them the Facebook Advertising Product line. • Managed, implemented, and followed up new business opportunities.• Communicated new product developments to prospective and existing clients.• Conducted competitor and market analysis. Ensured efficient and effective marketing, advertising and promotional planning.

  • Key Account Manager - ES, IT and PT, Global Advertising Sales

    May 2015 - Nov 2015

  • Account Manager, Global Marketing Solutions

    Feb 2014 - Apr 2015

  • Advertising Specialist, EMEA

    Feb 2014 - Apr 2015

  • Advertising Sales Representative / Business Developer, EMEA

    Feb 2014 - Apr 2015
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  H-FARM

  Feb 2016 - Aug 2016

  Digital Marketing Consultant | Advertising Key Clients

  • Digital Advertising Expert (Facebook, Instagram, Google Diplay (Double click), Twitter, LinkedIn, Criteo, Amazon and email marketing).• Media Planning, implementation and digital strategy.• Web analysis and multi channel reporting. (Google Analytics).• E-mai Marketing - DEM and digital content management (Outbrain, Taboola, ..).• Setting and managing of tag/site tracking (Adform).• Managing performance metrics KPIs and budget allocation.• On-line Web Creation and Optimization (Unbounce and Photoshop). Show less

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  Opportunity Network

  Aug 2016 - Oct 2017

  Business Relationship Manager,B2B / Digital Marketing Product Lead

  • Manage a complex portfolio of key international client - Business-to-Business (B2B)• Build strong relationships; educate members and partners on how to optimize the use of the platform for the internalization of businesses. • On-board partners and provide ongoing training. • Define and implement strategies to achieve KPIs. • Support client’s strategic growth and long term business development goals. • Participate in global initiatives to enhance overall member experiences.• PR and Media Relations.• Social Media (Facebook, Twitter and Linkedin) - Social Media Marketing• Media strategy, advertising and strategic brand management.• Global communications and marketingTRAINING AND COACHING• Onboarding new hired;• Sales Training;• Coaching 1to1;• KPIs metrics and team performance:•Sales Certifications;•knowledge sharing team meetings. Show less

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  Expedia Group

  Oct 2017 - Jan 2020

  Partner Manager, B2B

  • Educate Business-to-Business (B2B) Key Partners, build strong relationship and driving revenue growth utilizing our new functionality, and product lines. Optimize metrics to maximize visits, clicks and increase booking conversion.• Establish performance KPIs, marketing strategy, develop plan and drive achievement to goals. Provide data insights and consulting services. • Work closely with Product, analysis, CS, finance, legal and Global implementation (working on the launch of integration process). • Create and deliver presentations to Partners and attend industry events. Keep abreast of key demand, data, trends and competitive information within the designated strategic market.• Provide support for partner issues and ongoing input to developing effective and scalable solutions. • Project Management for the Team – Agile Method (Trello). Show less

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  Taboola

  Mar 2020 - Apr 2021

  Media Account, Manager - Video Advertisers

  • Grow revenue for regional, media key adverting accounts and identify upsell products opportunities. • Onboard new clients. Help identify and establish strategies to achieve KPIs. • Launch, monitor, and optimise advertising campaigns. Analyse metrics and budget allocation to help clients meets goals and scale. • Conduct strategy meetings and business reviews. • Work closely with Sales, Product, Marketing and Support to increase advertiser’s satisfaction.• Troubleshoot and resolve issues in a timely manner. Define new processes to help the global media team. Identify opportunities to improve products and the customer experience. • Develop strategies to best ensure advertiser success and retention.• 158,10% - Quota achievement 2020 Show less

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  TikTok

  Apr 2021 - now

  EUI Product Operation Manager, Global Monetization Product and Technology - EUI- Support the EUI product operations for 3rd party solutions with the focus on the demand side (i.e., advertisers) operations, deliver against the business strategy in order to support the overall growth of TikTok advertising ecosystem-Work with our partners throughout advertisers' media planning journey and proactively provide creative production support through a variety of TikTok adv solutions- Own customer onboarding and training, organise routine workshops and webinars on new product features, best practice sharing, and feedback collection- Provide campaign-level operational support to ensure optimised customer experience- Conduct revenue management and resource planning to provide critical inputs for product strategy, set up effective incentive policies to drive sustainable product adoption growth- Project manage (Cross-functional Team Leadership) across an extensive set of cross-functional partners including the main stakeholder - the Global Business Solutions Sales teams but also product, product marketing, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders- Design SOPs, collect feedback and incorporate learnings into process improvement to drive efficiency and effectiveness. Product Development and Product Launch.- Provide first-line market insights to help shape product strategy and drive business expansion Show less •Increase marketing solutions adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis.•Manage and grow post-sale client relationships with Enterprise Brands and Agencies.•Present findings and insights in a consultative way to the client and collaborate with the relevantinternal teams to provide a complete solution. •Monitor and analyse ad campaigns, to identify optimisation opportunities for scaling performance and generate more revenue. (Competitive Analysis)•Work directly with product and engineering teams to help them troubleshoot client issues on theplatform Analyse campaign performance data to offer clients data-driven business insights inpartnership with Business Relationship Managers on achieving measurable business results. Market Research.•Conduct regular business reviews (QBRs) and take a consultative, long-term approach to buildproductive relationships with clients. Project Management for internal Operations.•Product Marketing, Digital Marketing, Market Research, Social Media Marketing, Product DevelopmentProduct Launch, Competitive Analysis ,Cross-functional Team Leadership, Business-to-Business (B2B)Sales Management, Marketing Communications, Marketing ManagementSME TikTok Creative Exchange, GBS - Creative Partner Marketing EcosystemSME Global Music Ecosystem, GBS Show less

  • Head of Product Marketing, Operations and Partner Success, Monetization

    Oct 2024 - now

  • Head of Product Marketing and Operations, Monetization - EUI

    Jan 2024 - Oct 2024

  • Product Marketing Lead, Monetization - EUI

    May 2023 - Aug 2024

  • Product Operations Manager, GMPT - Europe, Uk and Israel

    Jan 2023 - Aug 2024

  • Senior Client Solutions Manager, Global Business Solutions

    Apr 2021 - Jan 2023