Borja Berzosa

Experience

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  IBM

  Oct 1999 - Oct 2000

  IBM Sales Marketing

  I was responsible for creating statistical reports and presentations for the ITS sales team. I provided analytical support for business development initiatives, contributing to key client proposals.

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  Telefónica

  Nov 2000 - Sept 2005

  Product Manager Marketing Online

  In my role as a Product Manager Marketing Online at Telefónica, I successfully developed and executed marketing plans for Yellow Pages websites, leading to a 50% increase in user acquisition. I also played a key role in bridging design and technology to enhance website functionality and managed online advertising campaigns across multiple platforms, optimizing performance metrics.

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  Google

  Oct 2005 - Sept 2018

  Responsible for managing media agencies business in Spain, focusing on the value that Google media & technology brings to agencies and customers' businesses.Primarily focus on C-level stakeholder relationships and co-create business strategies to grow, deliver against quarterly revenue, product adoption objectives, increase agencies' digital capabilities & strengthening long-term partnerships.Partnering across internal stakeholders aligning agency priorities for key accounts with Google products. Show less

  • Agency Sales Manager

    Oct 2012 - Sept 2018

  • Agency Product Specialist

    Oct 2009 - Sept 2012

  • Google Ads Sales Team Lead

    Jan 2008 - Sept 2009

  • Google Ads Account Manager

    Oct 2005 - Jan 2008
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  ISDI

  Jan 2010 - Jan 2018

  Associate Proefessor (MIB, DiBex, MoDib, InCompany, ISDI Online programs)

  Lecturer (MIB, DiBex, MoDib, InCompany, ISDI Online programs)• Lecturer in Search Engine Marketing. Teacher for 8 promotions in Madrid and Barcelona.• Mentor in Digital marketing for in-company (BBVA, Vodafone, Disney, CaixaBank...)• Educational board member to evaluate Google Ads marketing challenge.

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  Vodafone

  Oct 2018 - Sept 2024

  Within the media department and focused on digital strategy, I lead a team of 4 specialists being our main tasks:• Led Vodafone and Lowi’s overall digital strategy ensuring maximum efficiency across digital channels (SEM, display, social, programmatic, DOOH, CTV, audio, video).• Developed and executed Joint Business Plans with key digital partners (Google, Meta, TikTok, Amazon…), securing preferential commercial agreements and early access to new ad formats, driving and growing sales with partner centric approach.• Implemented a data-driven decision-making framework, boosting digital sales and optimizing metrics. Monitored omnichannel strategy to optimize online-to-offline customer journey.• Designed a 360° media integration strategy that optimized online and offline media mix, increasing conversion rates by 15%.• Collaborated closely with iProspect to define and optimize media plans, ensuring alignment with overall marketing objectives and maximizing ROI. Show less Aligning with Vodafone Group's strategic shift to in-house digital advertising, I lead a team of 5 specialists being our main tasks:• Established and led Vodafone Spain’s first in-house digital media buying team, transitioning SEM, Social and Programmatic from external agencies.• Defined and implemented efficient processes to execute campaigns tactically with the purpose of making more efficient current investment. Recognized with a Global Media Summit 2020 award for the most improved in-house dashboard (Percept audit). Show less

  • Digital & Media Strategy Team Lead

    Mar 2022 - Sept 2024

  • Biddable Paid Media Team Lead

    Oct 2018 - Mar 2022