Meghan King

Experience

• 

  MRA Group, ComGroup

  Jul 1998 - May 2006

  Vice President Direct Marketing

  Atlanta GA, Syracuse NY• Established Direct Marketing division for advertising agency with a portfolio that included: ADT Security Services, Commercial; Intel, TEG division; Welch Allyn, Hand Held Products and Sallie Mae. • Developed and implemented strategic direct marketing plans including mail, e-mail, telemarketing and database marketing components. • Managed DM division for two agencies – MRA and ComGroup.

• 

  BREW Marketing Solutions

  Sept 2006 - Feb 2014

  Consultant/Owner

  • Strategic marketing/advertising consultant and project management specialist.• Develop and execute integrated marketing plans to increase market penetration and maximize new growth opportunities.• Performance measurement plans: metrics, results and analytics.• Strategic target audience plan development – utilize databases, research and purchase lists.• Social media strategy and execution: Twitter, Facebook, blog, LinkedIn.• Establish metrics, track, measure and analyze digital/direct/traditional advertising campaigns.• Write strategic perspectives (POVs) on new markets and emerging media.• Manage lead programs and disbursements to sales teams.• Research and write whitepapers, case studies, collateral, web pages, surveys, emails, blog posts.• Conceptualize, develop and maintain marketing databases. Show less

• 

  Protection 1 Security Solutions

  Jan 2014 - Jan 2017

  Marketing Manager

  Served various roles as an Independent Contractor– strategic marketing planner, media planner, media buyer, database and direct marketing for B2C and B2B audiences to drive leads. Duties included analytics, executive level reporting, budgeting, forecasting, project management, and legal compliance. Managed project workflows and relationships with agencies and third-party vendors.

• 

  ADT

  Feb 2018 - Jul 2019

  Marketing Manager, Direct Marketing

  Managed 3 lead generation channels - direct mail, email, and print directories. Translated desired lead generation and brand goals into database and acquisition strategies. Tested and implemented plans for 5 national security product and service business units in consumer, health, business and emerging markets. Oversaw budgets and compliance, legal, invoicing, SOW and MSA, info security, and channel performance. Was main contact for 6 partner agencies.

• 

  Merkle

  Jul 2019 - now

  • Director, Customer Strategy

    Oct 2020 - now

  • Sr. Manager, Customer Strategy

    Jul 2019 - Oct 2020