
James R. Danz RRP
Director Marketing

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About me
Partner & President - On Point
Education

Google CMO Academy
2019 - 2019Columbia Business School EMBA Credits Digital Marketing Transformation
United States International University
1985 - 1986Associate of Arts - AA International Business & Fine ArtsFine Arts with International Business Minor

Key West High School
1981 - 1984Diploma General Academics & Fine Arts
Experience

Monad Group Ltd.
Jan 1988 - Sept 1989Director Marketing
Holiday Resort Properties
Sept 1989 - Feb 1991National Director Marketing
Conrad Hotels & Resorts
Feb 1991 - Jan 1992Corporate Director - Sales & Marketing
Starwood Hotels & Resorts Worldwide, Inc.
Jan 1992 - Dec 2001Regional Vice President - SVO - Western Region
Princeton Resorts Group
Jan 2002 - Jul 2007Executive Vice President
Diamond Resorts International
Aug 2007 - Sept 2009Chief Marketing Officer - Global
Trident Business Management
Sept 2009 - Sept 2012Managing PartnerIn today’s challenging business environment companies large and small, public and private, strive to adjust to the operating limits imposed by the finance side of the business. Aside from the obvious cost-cutting measures and refocusing of sales and marketing programs, what else can be done to determine: * Whether a business survives to “fight another day” * Whether it can leverage existing opportunities for growth, or * Whether it is acquired due to distress, merges out of necessity, or falls into the arms of a receiverThe use of a qualified, operationally centric implementation-based business solutions group like Trident Business Management is almost a requisite to meeting today’s business challenges.For some companies it's all about business plans. For Trident Business Management it's all about execution and differentiation from past practices. We back this philosophy by scaling our compensation toward performance and execution. While many companies espouse theory, at Trident, we believe in the principle of “Performance Not Plans.”Trident Business Management stakes its reputation on a success model predicated on performance based success fees instead of guaranteed fees with no guarantee of success. Show less
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International Cruise & Excursions (ICE), Inc.
Sept 2012 - Apr 2015Vice PresidentInternational Cruise & Excursions negotiated a master licensing agreement with Sears Holdings on it's newest travel product offering "Sears Vacations" A online travel agency that would evolve into Sears Vacations Direct Access. A portal that would guarantee best pricing in the hotel, cruise, rental car and resort categories. My assignment was to roll out the Sears Vacations prototype consisting of Sears in-store tests and field marketing/promotion within the Phoenix market and install a lead generation and data capture platform that could be scaled nationally and become the back bone to fuel distribution through the Sears Vacations sales galleries and open house sales format. The marketing & sales tests were successful and that lead to my initiatives in coordinating a national rollout of Sears stores in California, New York, New Jersey, Pennsylvania, Massachusetts & Florida. Also successfully tested Hotel Program as an option to the traditional static sales center or gallery. Long term expansion goals 300 stores by 2017. Show less

BQ Resorts
May 2015 - Jun 2016Chief Marketing OfficerThe TZP Group, a private equity firm focused on investments in the U.S. based consumer & business services companies. Just under $1 billion of capital under management across the three funds. TZP takes a collaborative & creative approach to maximizing value in each investment. I am engaged and responsible for all areas of marketing and business strategy for the BQ Resorts portfolio including federal and state compliance, public policy, media relations, promotion, tour generation, web & electronic services including corporate programs, contract negotiations and strategic initiatives. Engaged to build and maintain a high performance culture through standardized and personalized effective performance management methods. Engaged to balance product/service strategy against the execution of the business & marketing plan with an emphasis on brand development. Show less

Wyndham Worldwide
Jul 2016 - Jun 2019Vice President Sales & Marketing - Oahu / Hawaii RegionTasked with the assignment to execute an aggressive growth strategy and to architect an empowering and inspired management team. Hawaii region was trailing last in 31 markets globally in all key operating metrics. In 2018 my business unit produced a YOY NOI of 209%. This was procured with zero sales violations on $70 mil in transaction volume. Hit Top Line, Volume Per Guest and Cost Per Acquisition. Awarded Wyndham Destinations President's Club designation and Oahu was awarded and recognized as the inaugural June, September, October and November "One Wyndham Honeycomb" national designation. Ranked #1 nationally with highest revenue per Guest Check-In over three competing categories. Awarded Top Honors - President's Club 2018 for category - Vice President Sales & Marketing Show less

Travel Resorts of America
May 2019 - Aug 2022Executive Vice PresidentTravel Resorts of America offers a premier luxury outdoor experience for the outdoor enthusiast. TRA delivers amenities to Lodgers, Campers, Glampers & RV'ers. Company sponsored rodeo's, golf, pools, lakes, clubhouses, water sports and activity centers, TRA has everything an outdoor enthusiast would want for that perfect unique family getaway. Disconnect from technology and the grid. Get back to nature by relaxing, recharging and reconnecting with what is truly important. Family and Loved Ones. Proud to note that my team was awarded the industry's #1 National Sales Award Winner three years consecutively - 2019, 2020 and 2021 Show less

On Point
Oct 2022 - nowPresident
Licenses & Certifications

AZ Department Real Estate Sales License
Real Estate Arizona Dept
CA Department Real Estate Sales License
Real Estate California Dept
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