Guido Gil Vilanova

Experience

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  Kellogg Company

  Jan 2000 - Jan 2002

  Market Manager Dominican Republic and Haiti/Kellogg Caribbean

  • Responsible for the Marketing and Sales strategies • Responsible for implementation of category management ( First Food Industry in Dom Rep )• Prepare and implement trainings programs for sales and merchandisers team• Responsible to improve communication between Kellogg and the distributor.• Responsible to create long terms plans in terms of Marketing , Promotion and Sales

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  Bon Group ( Ice Cream and Juices )

  Jan 2003 - Jan 2005

  Senior Commercial Manager (Marketing ,Sales and Foreign Trade)

  • Responsible to create the marketing and sales strategies for total group ( Ice Creams and Juices ) in local and international markets• Responsible to create an structure to support the company strategies and development• Responsible to create long terms plans in terms of Marketing , Promotion and Sales for the whole group

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  Nestlé Professional

  Jan 2005 - Nov 2014

  Lead the operations of Nestlé's OOH (Out Of Home) business in the Dominican Republic and be the director of non-alcoholic beverages for the Caribbean region.Personnel in charge: 7 direct reports and 70 indirect reports.• Responsible for the development of the beverage category in the Caribbean with brands such as Orchard, Nescafé, Nestea and Nespresso.• Implementation of global and regional brand policies and directives. • Development and implementation of local marketing plans aligned with regional objectives.• Relationship management with Food Service Professionals.• Sales Management including prices, volumes, product portfolio, distribution, commercial promotions, etc. with the assistance of shared services.• Relationship management, sales and distribution through assigned distributors.• Demand planning in conjunction with the assigned demand planner.• Motivate, train and develop staff through strong staff development and management strategies. Show less • Develop and approve the long-term Brand Strategy and annual plan for English and Spanish Caribbean.. • Develop and final approve for communications briefs and marketing plans for regional projects (Infant Formulas)• Determine and approve SKU´s portfolio for Dominican Republic and Cuba.• Determine and approval of the annual Communication strategy• Monitor the market advertising agencies in terms of timing, cost and excellence in execution of the materials for the Health Care Professionals (HCP).• Develop and approve the Pricing and Distribution strategy• Contribute in the resolution of issues that concern product availability and/or Supply Chain logistics Show less • Develop and approve the long-term Brand Strategy and annual plan for English and Spanish Caribbean. • Present category results in global and regional business reviews• Develop and final approve for communications briefs and marketing plans for regional projects• Determine and approve SKU´s portfolio for the region.• Determine and approval of the annual Communication strategy• Develop and approve the regional Pricing and Distribution strategy• Contribute in the resolution of issues that concern product availability and/or Supply Chain logistics Show less

  • Country Business Mgr. Dom Rep / Caribbean Beverages Manager (Nescafé, Nestea, Orchard & Nespresso)

    Dec 2011 - Nov 2014

  • Senior Marketing Manager Infant Nutrition -Dom Rep & Cuba (Nestogeno, Nan, Nestum & Gerber)

    Jan 2010 - Nov 2011

  • Regional Marketing Manager -Caribbean (Nestogeno,Nan, Lactogen & Good Start)

    Jan 2005 - Dec 2010
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  Arla Foods amba

  Jan 2015 - May 2024

  Lead the Arla Foods Family Dairy Category in the Dominican Republic and support projects in Central America and the Caribbean that use the Milex brand. Direct Reports: • Responsible for the performance of the Milex and Arla brands • Develop the long-term brand strategy and annual plan in the DR and LATAM.• Develop communication summaries and marketing plans in the Region.• Determine the SKU portfolio for DR and LATAM.• Monitor the advertising agency market in terms of time, costs and excellence in execution.• Develop pricing and distribution strategy.• Manage the relationship, sales and distribution through assigned distributors Show less

  • Sr. Manager Dairy -Family Category for DR & LATAM

    Apr 2016 - May 2024

  • Category Manager . Milk Category (Family & GUMP)

    Jan 2015 - Mar 2016
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  Industrias La Nutriciosa

  Jul 2024 - now

  • Senior Commercial Manager

    Jan 2025 - now

  • Sr.Marketing and Trademarketing Manager

    Jul 2024 - Jan 2025