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Bhaskar Gupta

Bhaskar Gupta

Followers of Bhaskar Gupta444 followers
location of Bhaskar GuptaNew Delhi, Delhi, India

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  • Timeline

  • Skills

    Branding
    Business-to-Business (B2B)
    Campaign Development
    Cascading Style Sheets (CSS)
    Communication
    Competitive Analysis
    Content Strategy
    CRM Program Management
    Customer Acquisition
    Customer Relationship Management (CRM)
    Data Analysis
    Database Marketing
    Email Marketing
    Event Marketing
    Facebook Ads Manager
    Facebook Marketing
    Key Performance Indicators
    Leadership
    Lead Management
    Lead Nurturing
    Management
    Marketing Analytics
    Marketing Automation
    Marketing Technology
    Multi-Channel Marketing
    Opportunity Identification
    Problem Solving
    Product Launch
    Product Requirements
    Relationship Building
    Requirements Gathering
    Sales and Marketing
    Search Engine Marketing (SEM)
    Social Media Marketing
    Teamwork
    User Stories

  • About me

    I am son to two lovely souls, computer science graduate turned Digital Marketer. I am an ardent sports fan and love playing Badminton and Cricket. I also love to travel and read. I am passionate about Marketing and building businesses. So here are a few quick things that will help you understand about my passion: 1. Designed Sales Training Program that has generated revenue worth 9.5 Lakhs+ 2. I have created organic and paid campaigns (Using Social Media, Email and Facebook) for virtual events of Online Coaching Industry to generate leads that has purchased products worth INR 75K - 125K from these events resulting in generating revenue worth 50L+ 3. During the initial days of my job, designed Content Marketing Strategies for my company 'Internet Moguls of the World School' that increased the followers on Instagram and Youtube by 44% and 59.2% respectively. 4. Landed summer Internship in Zomato as Operations and Logistics Intern. I ,alongside the team of 2 members, was successfully in launching Zomato in two cities (Nagaur and Behror). 5. In my college days, I landed Marketing Internship in a College Startup called Sweetsy where with the help of 2 more team members, were successful in scaling orders from 7-8/day to 30+ orders in a day. 6. I love to win, but helping team brings me greater joy, so I can align, lead and grow marketing teams from 5 to 20 members. So if you are from Edtech, Online Coaching, IT, Adtech, Martech, Personal Branding and F&B space and looking to develop marketing strategies (Paid & Organic), build funnels and automate your marketing that generates revenue, derives growth and build brand, feel free to hit me up at bhaskargupta.935@gmail.com

  • Education

    • Alwar Public School

      2014 - 2016
      HIgher Secondary Certificate

    • UPES

      2016 - 2020
      BTech - Bachelor of Technology Open Source and Open Standards

  • Experience

    • Computer Society of India-UPES

      Apr 2018 - Jul 2020

      Starting the journey as a member of the chapter to working as a director in this chapter, it was quite an adventure. From organizing college-level events to conducting national level Hackathon, I can surely say that the Computer Society of India- UPES has helped me in shaping my personality both personally and professionally.

      • Director

        Apr 2019 - Jul 2020

      • Registration Head

        Apr 2018 - Apr 2019

    • Sweetsy

      Aug 2018 - Dec 2018
      Marketing Internship

    • OPEN Community

      Feb 2019 - Apr 2019
      Publication & Sponsorship Lead

    • Zomato

      May 2019 - Jul 2019
      Internal Operations & Logistics Intern

      - Launched Zomato in two new cities (Nagaur & Behror).- Responsible for hiring, training and management of delivery Partners.- Communicated marketing plans and accomplishment to verify alignment with senior management activities.- Assisted in onboarding of hotels .

    • Freelance

      May 2020 - Apr 2022
      Digital Marketing Consultant

      I started freelancing in the field of digital marketing in May 2020 and have helped 3 clients till now.My expertise is in-Facebook Ads-Instagram Ads-Google Adwords-Lead Generation-Content Marketing and Strategy

    • Exxceliq

      Aug 2020 - Sept 2020
      Facebook Ads Manager

      - Responsible for creating, implementing, tracking, analyzing and optimizing Facebook ads campaign from scratch .- Assisted in creative designing for Facebook ads campaign using canva.- Responsible for writing ad copy for Facebook Ads campaign.

    • Courseveda

      Sept 2020 - Dec 2020
      Digital Marketing Consultant

      - Worked as consultant for their Instagram and Facebook page and was able to increase the engagement by 3.5X organically.- Advised the company owner on various opportunities in email marketing including growth, engagement and sales.- Planned and designed content strategy on the weekly basis.- Assisted in creative designing for instagram and facebook page using canva.

    • WordOkart

      Nov 2020 - Jan 2021
      Media & marketing Head

      - Conceptualized and managed Facebook ads from scratch.- Worked as a consultant for their Instagram Page.- Advised the founder on marketing opportunities and collaborations including growth, engagement and sales.

    • Internet Moguls of The World School

      Jan 2021 - Sept 2022

      - Designed Sales Training Program that generated revenue of 9.5 Lakhs.- Implement ZOHO CRM Dashboard for the company based on the sales funnel.- Ideated, Executed and Optimized Facebook Advertising Campaign by aligning the KPIs to generate 73.3% leads of the total leads for virtual event.- Planned and Implemented Organic Campaigns using Social Media and Email Marketing that generated 26.7% of the total leads generated for virtual event.- Ideated, designed and Optimized landing page to increase the conversion rate from 2.88% to 4.36%.- Drafted and implemented plan to maintain average show up rate of 67% for registered users.- Analyzed and Outlined the experience for the virtual event to increase the conversion rate to 2.07% to 3.57%.- Developed Content Strategies that helped in Growing Instagram Followers from by 44% and Youtube subscribers by 59.2%.- Designed Content Engagement Strategies for Instagram Handle that increased the engagement by 2.3x. Show less

      • Digital Marketing Executive

        Jul 2021 - Sept 2022

      • Digital Marketing Intern

        Jan 2021 - Jun 2021

    • Toprankers

      Oct 2022 - now
      Marketing Automation Specialist

  • Licenses & Certifications

    • Google Analytics

      Google
      Jan 2020