Jason Bernstein

Experience

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  Stanton R Bernstein Accountancy Corp

  Oct 2010 - Jan 2011

  Administrative Assistant and Tax Clerk

  Reconciled various expenditure reports to source documents.Reviewed procurement documents and invoices for accuracy.Prepared routine entries and posted financial transactions.Reconciled entries and internal ledgers to financial system reports.Assisted in preparation of financial statements.

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  Smart Quote

  Jan 2011 - Jul 2014

  Online Marketing Manager

  Developed revenue through affiliate and hired new affiliates and facilitated working of existing ones.Evaluated new affiliates, performed research of contacts and maintained knowledge on industry.Maintained effective relationships with affiliate and assisted in improving performance.Monitored all practices of affiliates and ensured compliance to company policies.Developed and implemented strategies to provide support to affiliate marketing.Determined correct banners and copies for all affiliates and ensured effectiveness of all products.Prepared campaign performance and analyzed performance to ensure maximum return on investments.Participated in various industry functions and network activities. Show less

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  Special Deliveries

  Oct 2014 - Mar 2016

  Director of Sales and Marketing

  Contacted and built a new client base that resulted to 75% increase in new sales.Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs. Collaborated with external PR firms, as well as internal sales and marketing managers, to determinebranding, product positioning and media messages. Analyzed key aspects of the business to evaluate the factors driving results and summarized resultsinto presentations.Designed promotional programs for distributors and resellers to enhance sales and increase end uservisibility.Achieved 115% of monthly quota and grew sales to $400 K within four months, earning title as toprepresentative in region.Reinvented how team interacts with prospective clients by developing innovative and creative salespitch that was implemented into sales team strategy in 2015.Developed and implemented campaigns for email, online advertising, search engines and direct mail. Show less

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  Visionstar

  Dec 2014 - May 2015

  PPC Manager
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  VNU Retail Group

  Mar 2016 - Feb 2018

  Director of Acquisition Marketing

  Developed, implemented and managed acquisition team using a multi-channel, multi-brande-marketing business model that improved effectiveness, productivity and top-line revenue.Increased website traffic quality that delivered 35 million dollars of gross sales in first fiscal year.Developed and executed competitive intelligence that aligned keyword strategy trends with forecastand budget that delivered an increase in PPC, Retargeting, Email and Affiliate PerformanceMarketing.Developed KPI, web analytics and testing that measured e-marketing performance using attributionmodeling. Directed and coordinated marketing activities and policies to promote products and services.Worked with the communications team to drive internal promotion of company programs, initiativesguiding principles and mission.Cultivated effective partnerships with engineering, marketing, sales and customer support staff.Implemented marketing strategies which resulted in 45% growth of customer base.Initiated key partnerships which resulted in 54% revenue growth. Show less

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  InterMedia Group of Companies

  May 2018 - Nov 2021

  Digital Programmatic Manager
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  Matterkind

  Nov 2021 - now

  Director, Addressable Strategy