Alyssa Espinosa

Alyssa Espinosa

Level 6 Associate

location of Alyssa EspinosaTucson, Arizona, United States

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  • Timeline

  • About me

    Digital Media Planner | Digital Marketing Associate | E-Commerce Owner

  • Education

    • California State University-Sacramento

      2016 - 2020
      Bachelor's degree Psychology
  • Experience

    • In-N-Out Burger

      Aug 2015 - Aug 2021
      Level 6 Associate
    • Learning Solutions Kids

      Jul 2017 - Jan 2018
      Behavioral Health Technician
    • Club Z! In-Home Tutoring Services

      Nov 2019 - Jul 2020
      Tutor
    • Curative

      Apr 2021 - Apr 2022
      Field Operations Site Specialist
    • Etsy Shop

      Sept 2021 - now
      E-Commerce Business Owner

      Define the product of a handmade fan, plan the promotion, production, sales and budgeting for the business with the aim of making profit.

    • State of Florida

      Apr 2022 - Aug 2022
      OPS Care Assessor

      Provides comprehensive assessments of applicants for nursing facility placement and home and community-based services, evaluates the Level of Care, and recommends the most appropriate placement.

    • PNC

      Jul 2022 - Jan 2023
      Bank Teller

      - Maintained in-depth knowledge of bank products, services, and best practices- Provided customers with high level of service, privacy and confidentiality, and friendly, welcoming attitude- Handled all transactional services, including bank deposits, monetary withdrawals, financial transfers, and other bank transactions

    • JobPrepped

      Sept 2022 - Sept 2023
      Digital Marketing Associate

      - Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads- Created social media content - Repurposed content to expand the company’s social media and online presence in an efficient way- Developed a hashtag strategy to improve the reach of our content- Designed and created PPC lead generation campaigns on multiple social media platforms- Created an optimized landing page to increase conversions for PPC campaigns- Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend- Created optimized copy for landing pages and PPC ads to increase conversion rates- Designed a lead generation strategy that increased leads- Optimized a lead generation strategy that increased leads- Optimized the company’s emails that increased open rates and conversion rates- Used automation tools to set up an automated outbound lead generation campaign- Set up and managed a CRM from scratch- Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel- Created copy for the lead generation messaging- Utilized social media channels and group pages to find and prospect potential leads- Provided customer service support to guide prospects into our marketing funnel- Increased sales- Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs- Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes- Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication - Increased website traffic via inbound marketing tactics including blog and infographic creation- Established partnerships with industry experts to help further the company’s online presence Show less

    • Avenue i Media

      Jan 2023 - now
      Digital Media Planner
  • Licenses & Certifications

    • Social Media Marketing Strategy and Optimization

      LinkedIn
      Aug 2022
    • SEO: Optimization Your Social Media Profiles

      LinkedIn
      Aug 2022
    • Social Media Marketing

      JobPrepped
      Oct 2022
    • WordPress: SEO

      LinkedIn
      Nov 2022
    • Google Ads Essential Training

      LinkedIn
      Dec 2022
    • Social Media Marketing for Small Business

      LinkedIn
      Aug 2022
    • B2B Foundations Social Media Marketing

      LinkedIn
      Aug 2022
    • Content Creation: Strategy and Tools

      LinkedIn
      Sept 2022
    • Pay Per Click

      JobPrepped
      Oct 2022
    • Email Marketing

      JobPrepped
      Oct 2022
    • Marketing Tools: Digital Marketing Tools and Services

      LinkedIn
  • Honors & Awards

    • Awarded to Alyssa Espinosa
      Dean’s Honor List - May 2020