
Alyssa Espinosa
Level 6 Associate

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About me
Digital Media Planner | Digital Marketing Associate | E-Commerce Owner
Education

California State University-Sacramento
2016 - 2020Bachelor's degree Psychology
Experience

In-N-Out Burger
Aug 2015 - Aug 2021Level 6 Associate
Learning Solutions Kids
Jul 2017 - Jan 2018Behavioral Health Technician
Club Z! In-Home Tutoring Services
Nov 2019 - Jul 2020Tutor
Curative
Apr 2021 - Apr 2022Field Operations Site Specialist
Etsy Shop
Sept 2021 - nowE-Commerce Business OwnerDefine the product of a handmade fan, plan the promotion, production, sales and budgeting for the business with the aim of making profit.

State of Florida
Apr 2022 - Aug 2022OPS Care AssessorProvides comprehensive assessments of applicants for nursing facility placement and home and community-based services, evaluates the Level of Care, and recommends the most appropriate placement.

PNC
Jul 2022 - Jan 2023Bank Teller- Maintained in-depth knowledge of bank products, services, and best practices- Provided customers with high level of service, privacy and confidentiality, and friendly, welcoming attitude- Handled all transactional services, including bank deposits, monetary withdrawals, financial transfers, and other bank transactions

JobPrepped
Sept 2022 - Sept 2023Digital Marketing Associate- Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads- Created social media content - Repurposed content to expand the company’s social media and online presence in an efficient way- Developed a hashtag strategy to improve the reach of our content- Designed and created PPC lead generation campaigns on multiple social media platforms- Created an optimized landing page to increase conversions for PPC campaigns- Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend- Created optimized copy for landing pages and PPC ads to increase conversion rates- Designed a lead generation strategy that increased leads- Optimized a lead generation strategy that increased leads- Optimized the company’s emails that increased open rates and conversion rates- Used automation tools to set up an automated outbound lead generation campaign- Set up and managed a CRM from scratch- Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel- Created copy for the lead generation messaging- Utilized social media channels and group pages to find and prospect potential leads- Provided customer service support to guide prospects into our marketing funnel- Increased sales- Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs- Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes- Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication - Increased website traffic via inbound marketing tactics including blog and infographic creation- Established partnerships with industry experts to help further the company’s online presence Show less

Avenue i Media
Jan 2023 - nowDigital Media Planner
Licenses & Certifications

Social Media Marketing Strategy and Optimization
LinkedInAug 2022
SEO: Optimization Your Social Media Profiles
LinkedInAug 2022
Social Media Marketing
JobPreppedOct 2022
WordPress: SEO
LinkedInNov 2022
Google Ads Essential Training
LinkedInDec 2022
Social Media Marketing for Small Business
LinkedInAug 2022
B2B Foundations Social Media Marketing
LinkedInAug 2022
Content Creation: Strategy and Tools
LinkedInSept 2022
Pay Per Click
JobPreppedOct 2022
Email Marketing
JobPreppedOct 2022
Marketing Tools: Digital Marketing Tools and Services
LinkedIn
Honors & Awards
- Awarded to Alyssa EspinosaDean’s Honor List - May 2020
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