Trang Pham

Experience

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  Sage Brand and Communications Academy

  Jan 2016 - Oct 2016

  Marketing and Communication Assistant

  • Product Marketing - Plan & excute communication campaign to recruit students for various Marketing/Branding coures- Produce always on content on Sage Academy's multi channels (Facebook/Website/Facebook Community)• Community Building- Event Management: Workshop, Sage's community offlines (gala dinner, Sage's coffee talk...)- Nuture alumni community including marcom experts

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  Vinhomes

  Apr 2016 - Jun 2017

  Marketing Assistant

  Achievement: Successfully execute 2 projects: Vinhomes Smile-residents competition (at 20.000 USD), Vinhomes Thăng Long-Customer Engagement & New sale policy communication campaign (at 40.000 USD)• Project Management: Work close with vendors (PR & Digital agencies/ gift suppliers) & other internal departments to run the campaign smoothly and deliver correct key communication messages for the target audience• Content Marketing: Produce social media content, PR articles, other communication materials (POSM, gift card, VOV) Show less

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  Vietnam National Education Channel - VTV7

  Jun 2017 - Dec 2018

  Reporter | Communications Executive

  Achievement: Increased Facebook Fanpage/Youtube VTV7 Kids from 4,000 to 20,000 followers within 3 months, successfully produced 3 TV programs: Học Cùng Con (15.000 USD), Hè Vui Khỏe (45.000 USD, sponsor of Nestle), Bản Tin Giáo dục (15.000 USD with the sponsor of Ministry of Education & Training• TV series production:- Generating creative ideas, conceptualizing scripts, participate & supervise the production process, and ensuring the highest quality for the final product.• Communication: - Build & execute communication plan to promote VTV7 Kids's series- Produce always on content, manage VTV7's communication channels (Facebook/Youtube/Website) to maximize brand awareness of VTV7, in order to attract sponsorship from various brands• Sponsorship management: Make proposals to attract investors, supervise working process with stakeholders, coordinate with other production teams to promote VTV7's TV series Show less

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  Galaxy Communications, Vietnam

  Jan 2019 - Jun 2019

  Account Executive

  Achievement: Successfully managed media relation for Heineken in F1 Viet Nam Grand Prix launching events (30 press) (at 40.000 USD), organized ground breaking ceremony for FM Logistic with presence of 15 specialized transport press (30.000 USD)• Project Management: concept proposal, implementation plan, evaluation mechanism and clipping report (Heineken,Cisco, FM Logistic)• Manage media relation with top mass media• Content Creator: Produce content on social media, PR article, press release, communications materials (Vinhomes, Cisco)• Event Management: launching ceremony, workshop Show less

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  MSIG Holdings (Asia) Pte Ltd

  Jun 2019 - Feb 2022

  Marketing Executive

  Achievement: Successfully implemented launching campaign and contributed to the sale of 90% for online travel insurance product (30.000 USD), successfully co-operated with 15 new partners during Covid-19• Brand management: Conceptualize brand/product brand communication campaign, execute mar-com activities across all channels (Digital, KOL, PR, GG...), following brand campaign, new product launching campaign, maintain a good relationship with partners, press agencies• Directly produce always on content & manage all communication channels: Facebook, Website, Internal channels (Email/Facebook Group)• Partnership Marketing: Prepare sale kits, organize a workshop to coordinate with Tour Agency, Study abroad Consulting Agency in order to increase the sale volume Show less

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  MB AGEAS LIFE

  Nov 2021 - now

  Senior Marketing Executive

  Achievements- Successfully executing the 2022/2023 brand campaign at 10 bil, hosting the HappyFamily Ekiden race, attracting over 800 families, achieving a top 10 ranking in the Kompa campaign.- Successfully launching the ULRP product with a 5 million reach, contributingto 90% of sales revenue at 3 bil.- Top 15 excellent employees of MB Ageas Life's The Next Gen contest- Outstanding employee of 2022• Branding - Plan, conceptualize IMC brand/product campaigns, including including insightgeneration, campaign, briefing, creative execution, 360 marketing channel, postcampaign analysis- Collaborate with the Product Team to design and execute Product marketing campaigns.- Managed end to end campaign execution including social, PR, offline, andpromotions, lead and supervise inhouse team, agencies, vendor to executeproject flawless & timely- Supervise domain activities to enhance brand visibility, SOV across channels, and maintain a consistent brand image.• Corporate Communication- Work with BOD to build corporate branding plan through a holisticcommunications approach for PR/ Media Relation/Internal Communication- Identify and participate in awards, exhibitions, sponsorships, and industryassociations.- Lead CSR campaigns to enhance the brand image and collaborate with partnersfor events and communication• Digital Marketing- Develop and grow external and internal channels like Facebook Fanpage and thewebsite- Create content for always-on and branding campaigns to generate leads Show less