Arminderpal Singh

Experience

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  India Today

  Dec 2012 - Jul 2014

  Design Associate

  Worked with one of the fast paced and dynamic environment media house. As a web designer used to design the look, layout, and features of a websites i.e IndiaToday, BusinessToday, Cosmoplitan, AajTak, Agenda aajtak, Mindrock, and goodhousekeeping.Once a website is created, helps with maintenance and additions to the website. Worked closely with development teams or managers for keeping the site up-to-date and prioritizing needs, among other tasks.Being in a media house it allows me to explore every kind of design wether it was Website, Print ads in indiatoday magazines, or Digital advertisment for inhouse entities as well for external clients.Interacting with developers, editors, programmers and clients.Enhancing the look, functionality and appearance of a website.Fixing problems encountered in the functioning of the website.Designing web campaigns for online initiatives, editorials, emails & banners. Show less

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  OLX

  Jul 2014 - Dec 2015

  Design Associate

  Worked with Digital Marketing Team of OLX to translate and create marketing requirements into compelling, appropriate campaigns and designs.My role as Digital Designer was to strengthen the organisation’s brand and to take a creative lead in creating concepts and designs for a variety of online platforms. My key responsiblity was to expand the brand name in India, Pakistan and Bagladesh market.It allows me to produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects were supposed to be done by external resources, which required a hands-on.I always make ensure the consistency of brand and creative across digital platforms.Provided design support to other teams to create product graphics, logos, identity design, or other similar offline graphics. Show less

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  NDTV Gadgets360

  Dec 2015 - Mar 2017

  Design Associate

  As a UI Expert and Digital designer my role was to design and maintain the UI of gadgets360 which includes new launch web special pages, enhancement of existing layouts, online marketting stuff like e-mailers, newsletters & banners (for facebook, google & Instagram). My resposibility was to conceptulised and create the design task along with the marketing team.Collaborated closely on product planning and execution with key stakeholders across product, marketting and development teams to produce intuitive and delightful user experiences. Show less

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  Etisalat

  May 2017 - Nov 2019

  UI Expert-Designer at Etisalat

  As a UI expert i work closely with UX designer and my role is to deliver the overall vision of the UX designer on every page and the user interaction with the finished product. My role is more focused on creating all wireframes, mockups, user flows, and visual design which communicate the interactions with developers and stakeholders.Translate wireframes into simple, easy-to-use User Interfaces. Currently working on various projetcs i.e Etisalat SMB mobile app, Etisaalt Business, Etisalat uCaas, Etisalat vSaaS, & Etisalat E-commerce app. Show less

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  YES BANK

  Nov 2019 - Sept 2022

  Lead UI UX Desinger

  As UI/UX Lead my responsibility is to gather all the requirements from business and stakeholders and convert them into solution by creating user friendly and customer-oriented wireframes, High fidelity design mockups and present the idea prototype with stakeholders.Worked on different projects simultaneously, projects are Yesbank Genie, Yesbank Constellation, Yesbank ARMS, Yesbank Personal Finance Management and Yesbank Push Notification.Collaborated closely on product planning and execution with key stakeholders across product, and third-party development teams to produce intuitive and delightful user experiences. Show less

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  Designit

  Oct 2022 - Sept 2024

  Principal Experience Designer