Sharmishta Subramanian

Experience

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  Madras Houz

  Jan 2007 - Oct 2007

  Production assistant Ad films (Part-Time)

  Assisted production of TV commercials and short films by coordinating on set - scene set up, props, costumes and models for clients including several local consumer brands, a hospital and a telecom service provider.

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  Frost & Sullivan

  Nov 2007 - Jun 2009

  Research Analyst - Technical Insights

  Performed technology road mapping, emerging applications and supply chain analysis within the Automation and Electronics industry specifically on display, lighting and sensor technologies to create market insight reports. Involved in business development activities and creation of business proposals for prospective clients.Presented analyst webcasts on areas of focus.

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  AkzoNobel

  Jan 2012 - now

  Getting colour right is crucial in repairing paint damage on a vehicle, to the extent that the repair work needs to be invisible. I led global cross functional initiatives to improve digital colour solutions and processes for customers. Developed the 3 to 5-year portfolio strategy for colour measurement devices including phase in and phase out plans and mitigating risk. Was the commercial lead for the joint development of a new colour measurement device with an external partner.Improved the internal colour processes to effectively deliver better and faster response to customers. Show less Responsible for the clearcoats product category for 4 B2B automotive refinishing brands Sikkens, Lesonal, Dynacoat & Wanda for the premium and value segments globally.Led the strategic transformation of the clearcoats portfolio to revive the aging product offer and initiated new product developments to support future growth.Conducted portfolio reviews, benchmarked competitors and de-risked product offer. Defined the product roadmap for North America together with regional commercial and technical teamsSuccessfully led a time critical product portfolio renewal in China to meet regulation changes - created the customer value proposition, marketing collateral, executed the supply strategy and launch plans.Served as a sounding board for regional product teams and mentored new product managers. Facilitated the portfolio management reviews for segment. Show less Responsible for B2B automotive refinishing value brands Dynacoat and Wanda in EMEA Achieved a 35% segment growth by effectively managing the product portfolio, marketing mix, and sales collateral. Completely upgraded the product portfolio to support expansion within Europe.Positioned the segment for market expansion by spearheading a product platform change in the Middle East, Africa, and South Asia, driving entry into new territories and facilitating regional growth.Drove the successful introduction of a new brand into the European market, designing a compelling brand proposition and overseeing the launch of 30 product lines comprising 1000 SKUs. Revitalized the brand image, values, and developed marketing content across channels As project leader - managed 15 complex new product developments and international launches - developed business cases, coordinated customer trials, and managed supplier relationships. Show less Created a harmonized process for innovation and product launch used by AkzoNobel businesses. Mapped process requirements of marketing, R&D, sales, supply chain functions in 7 business units.Designed a standardized stage-gate process for product launch with process flows, tools, templates & KPIs. Developed an internal communication plan, and organized webinar series on innovation with experts.Created and conducted eLearnings and classroom based trainings to roll out new processes which were subsequently adopted for wider use across the company. Show less Analyst on several on international improvement projects across different business unites and locations.Cross business unit raw material complexity reduction - Led project teams with R&D and procurement to segment raw material portfolio resulting in reduced external spend and increased supply security for core categories.Conducted portfolio workshops to reduce product complexity resulting in working capital savings.Analysed cost to serve to improve allocation of costs to products lines to gain better insight on margins and define optimum portfolio strategies. Show less

  • Marketing Manager EMEA - Marine & Protective Coatings

    Mar 2024 - now

  • Colour Marketing Project Manager - Automotive & Specialty Coatings

    Apr 2021 - Feb 2024

  • Global Marketing Category Manager - Clearcoats

    Aug 2018 - Mar 2021

  • Product Manager EMEA

    Jun 2015 - Jul 2018

  • Business Analyst - Innovation processes

    Jun 2014 - May 2015

  • Business Analyst - Product and margin management

    Jan 2012 - May 2014