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Yin Mac

Yin Mac

Online Marketing and Ecommerce Manager

Followers of Yin Mac727 followers
location of Yin MacRadlett, England, United Kingdom

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  • Timeline

  • About me

    Technical Manager at Sky

  • Education

    • ITIL Foundation

      2018 - 2018
      ITIL IT Service Management

    • Educational Institution

      2010 - 2010
      Diploma Digital Marketing Diploma

      Completed and graduated with Dip. Dgm (Diploma in Digital Marketing) June 2010.

    • Prince 2 Practitioner

      2019 - 2019
      Prince 2 Practitioner Project Management

    • Middlesex University

      2000 - 2003
      BA Social Policy

    • London School of Economics and Political Science

      2003 - 2004
      MSc International Employment Relations and HRM

  • Experience

    • Mikimoto

      Oct 2004 - Oct 2006
      Online Marketing and Ecommerce Manager

      Set up first ever UK Ecommerce website and managed all PR and launch advertising.

    • Reed Business Information

      Jan 2006 - Jan 2007
      Senior Marketing Executive

      Working on New Scientist and New Scientist Jobs

    • Rich Media House

      Oct 2007 - Mar 2008
      Marketing Manager (contract role)

      Designed and implemented marketing plans for: Corporate Hospitality, Dating, Social Networking and Price Comparisons websites.Core competences include:Digital marketing; affiliations, banner/mpus, email creation, data manipulation, online branding, online PR.

    • Greater London Authority

      May 2008 - Aug 2008
      Marketing Consultant

      Marketing campaigns for Greater London Authority - inlcuding marketing for the Mayor, events in London and in partnership with the London Development Agency.

    • Silverpop, an IBM Company

      Aug 2008 - Dec 2013

      Manage the project teams servicing large enterprise sized accounts. Scope out new projects and manage delivery. Manage email marketing strategy for:PrudentialEurostarRed Letter DaysSTA Travel UKbmi babyIKEA via LIDATed Baker and more.

      • Programme Manager

        Jan 2012 - Dec 2013

      • Senior Account Manager

        Sept 2010 - Jan 2012

      • Account Manager

        Aug 2008 - Sept 2010

    • Sky

      Dec 2013 - now

      • Technical Manager

        Mar 2024 - now

      • Operational Readiness manager & Engineering Manager

        Jan 2015 - Mar 2024

      • Principal CRM Manager

        Dec 2013 - Jan 2015

  • Licenses & Certifications

    • Silverpop Engage platform proficiency

      Silverpop, an IBM Company
      Jan 2013

    • BCS Certificate in Information Security Management Principles

      BCS, The Chartered Institute for IT
      Sept 2025

    • ITIL Foundation

      AXELOS Global Best Practice
      Feb 2018

    • PRINCE2® 2017 Foundation & Practitioner

      AXELOS Global Best Practice
      Mar 2019

    • Sky Manager HD course - Credit awarded

      Institute of Leadership & Management (ILM)
      Oct 2014

  • Volunteer Experience

    • Cantonese teacher

      Issued by Watford Chinese Community School on Jan 2020
      Watford Chinese Community SchoolAssociated with Yin Mac

    • Saturday School Chinese Teacher

      Issued by Euston Chinese School on Aug 2001
      Euston Chinese SchoolAssociated with Yin Mac