Basant Singh

Experience

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  Adwit Global

  Dec 2009 - Oct 2014

  Account Manager (Advertising)

  Handle 5 Publication - San Diego Reader, Ads on Demand, Times Republication, Coast News Group, Business Info Group, The Richmond News and The Vancouver Courier. Manage a team of 30 people which includes 25 Designers and 5 Customer Service Representatives. Involved in Marketing of Adwit Global in Canada and also in the Company's Management Team.

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  Weber-Stephen/ Better Communications Pvt. Ltd.

  Oct 2014 - Feb 2015

  Client Services

  Head the creative team and in-charge of branding and advertising.

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  Pentagon Communications Pvt. Ltd.

  Feb 2015 - Feb 2016

  Account Manager

  In-charge of branding and nurturing of bigbasket.com. Handled Visually driven Press Campaign. Planning and buying of Press & Radio Media according to the provided budget. Conceptualizing package designing, outdoor media, and all the creative requirements of bigbasket. Consumer Analysis and Competitors Research. Keeping a track of social media updates of client and their competitors. Highlight - ShahRukh Khan Campaign.

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  R K SWAMY BBDO

  Mar 2016 - Feb 2017

  Communication Strategy Manager

  Mercedes-Benz Research and Development - Internal and Employee Branding. Highlighting Campaign - Developed concept and communication plan for Employee Benefit Communication.Tresiba,Insulin product from Novo Nordisk - Developing Marketing Strategy, 'Tresiba - Power of Full', which increased sales in Q2-Q3. Conceptualization of LBLs, Brand Reminders

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  Solluna Productions

  Mar 2017 - Sept 2017

  Business Head (Part-Time)

  Clients & Projects:• Easy Buy (Unit of Landmark Group) – Developed internal training videos for in-store sales team• Ayur Central – Develop series of animated videos which showcased product and brand • PNC Cognitio School – Develop brand identity along with campaign for the first year of the school. The outdoor strategy and visual idea resulted in more than 50 admissions in 2 months• Taro Bites – A home cooking & online delivery app in California, USA. Produced a series of radio jingles for their launchResponsibilities:• Managing the end to end client interactions• Presenting concepts along with costing for client requirements• Act as project manager during productions days• Assist in post production ideas and present the final output to the client• Vendor management and payment • Maintain cash inflow and outflow• Research on documentary films such as Road Safety, Honeybees, Medicinal Plants Show less

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  FREETHINKERS (INDIA)

  Oct 2017 - Oct 2019

  Help brands in developing experiential strategy and plan for CSR Activities, Internal Communications, Partner with Organisations and NGOs, creating awareness on social impact & socio-behavioural changes. Projects handledSkool Smart - School Children Safety AppImmrse - Online platform to help students experience career path through videos, case studies & gamified simulations.Infosys - World Environment Day theme "Plastic to Funtastic' Mock Polls – Partnered with Citizen for Bengaluru GroupShopX – Focus on Recruitment campaign which brand messagingShriram Properties – Category launch of new vertical, plotted developments from ‘Shriram Earth’ Show less

  • Strategy & Client Servicing Head

    May 2018 - Oct 2019

  • Account Manager

    Oct 2017 - Oct 2019
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  Veeville Consulting Pvt. Ltd

  Jan 2020 - Apr 2020

  Client Servicing
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  Solluna Productions

  Apr 2020 - Dec 2021

  Strategy & Client Servicing

  Enerzera, North Gate, Lowes, Rainbow Homes ProgramsHandled corporate shoot, environment branding and managing LinkedIn PageCloud Kitchen – Own Enterprise As a part of pandemic struggles, bought my passion for cooking alive in order to keep myself occupied & sustained33000: A Planned Massacre – Solluna ProductionsProject Manager for a holistic documentary film on the proposed Peripheral Ring Road. The focus is motivating public to giving sustainable solution unlike other documentaries which only focuses on one aspect Show less

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  Basil

  Dec 2021 - now

  Account Director

  In-charge of strategy & client services for Internal Communication, Employer Branding & Corporate Communication division.