Emily McLean

Experience

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  NZME.

  Jan 2010 - Jul 2010

  Radio Journalist

  This was a sole-charge reporting role where I sourced, wrote and presented hourly news for two New Zealand regions on NewstalksZB. I frequently filed stories for the national network and created a weekly film review that generated an extra income source for the network.

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  The Copenhagen Post

  Aug 2011 - Jan 2012

  Journalist

  I was a junior reporter for Denmark’s only English-language newspaper with a readership of around 30,000. I reported on issues such as facilities for the city’s drug addicts and foreigners integrating into Danish companies. My biggest achievement there was my column 'Dating the Danes' that I wrote for two years that consistently rated in the top five most read pieces in the paper.

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  Momentum Media Pty Ltd

  Mar 2012 - Sept 2012

  Financial Journalist

  Researched, wrote and edited stories for The Adviser for both print and digital channels that reached over 45,000 readers each month,• Organised material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards• Editor for 'Advise Her' - a quarterly publication for women in the mortgage broking industry. I was the first journalist at the magazine to feature a member of government in this - Penny Wong.• Increased the online presence of The Adviser to engage with readers and strengthen sponsor relationships Show less

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  DigitasLBi Denmark

  Nov 2012 - Nov 2014

  Social Media Content Manager

  I created cutting-edge social media content across a host of online platforms for the world’s largest shipping company, Maersk Group. I implemented global strategies to position Maersk as one of the most dynamic B2B companies on social media and generated over two million Facebook followers during my time there.•Curated content for over 16 social media platforms on a daily basis for brands including Maersk Group, Maersk Oil, APM Terminals, Widex, Contour Design and ISS• Drove brand awareness, sales and recruitment targets with KPIs as set by clients• Worked with strategist to develop exceptional branded content that increased Maersk’s Facebookcommunity from 500,000 followers to two million over two years• Created all collateral for a global influencer marketing campaign for Maersk Oil for release of 'Quest for Oil' video game. Resulted in being featured on CNBC News, Sky News and Forbes Magazine.• Praised for my innovative B2B social content that was mentioned in Econsultancy, Kissmetrics, B2BMarketing Insider and Epic Content Marketing (page 307)• Worked with clients on social media during risk management during crises and events that impactedtheir sales and supply chains Show less

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  Deloitte New Zealand

  Apr 2015 - Nov 2017

  Senior Advisor - Social Media and Digital Marketing

  Planed, curated and published daily social media content across five platforms to increase Deloitte's brand awareness, drive recruitment efforts and deliver leads.• Oversaw development and content for new Deloitte Private website resulting in 15% more leads from improved page content, keyword relevancy and branding• Wrote weekly EDM content and blogs to increase engagement with Deloitte Private customers - open rates increased 17% and readership on blog increased by 32%• Boosted Deloitte's Twitter page with 15,500 new followers in two years after publishing more relevant and frequent content. Trended on Twitter for the 2017 Fast 50 event.• Key speaker at 2017 New Zealand Social Media Forum on 'The challenges of marketing a profes- sional services brand'• Ran Deloitte's Alumni programme for over 3000 members, setting up a dedicated LinkedIn group and writing compelling bi-monthly e-newsletters. Show less

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  Matchstick Dating

  Jun 2016 - Jan 2020

  Founder and CEO

  Led Matchstick Dating to become a leading dating consultancy in Auckland, offering photoshoots, bio writing, and dating tips. Featured on TVNZ's breakfast show and NewstalkZB as the go-to expert on dating advice for Kiwis. Organised successful singles dinner parties and themed nights to bring people together in a fun and engaging way.

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  Commission for Financial Capability

  Nov 2017 - Nov 2018

  Social Media Manager

  Curated and segmented social media content across nine platforms to increase engagement and channel growth resulting in 108,664 daily Sorted Facebook consumptions and 41,661 daily CFFC Facebook consumptions in 2018• Planned and implemented a social media video marketing plan to increase awareness of retirement villages and their associated risks. The Facebook Live I ran on this was broadcast on the NZ Herald website and drove over 10,000 engaged online viewers• Created videos and managed two YouTube channels to strengthen the Sorted and CFFC brand resulting in 154,000 YouTube views of CFFC videos in 2018• Managed an annual social media budget over NZD 100,000 and reported monthly to the Minister of Finance on set targets Show less

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  Datacom

  Nov 2018 - Jan 2020

  Digital marketer for Datacom - a $1.2 billion company operating across five countries, with 14 business units and 44 market offerings. Led the development of a new careers websitr on Adobe Experience Manager, resulting in 2,388 new users in the first month and a 76% increase in completed job applications. Project-managed and produced four professional recruitment videos, strengthening Datacom’s employer brand and market presence. Delivered monthly performance reports to internal leadership, tracking progress against key KPIs.Designed and executed paid social media campaigns achieving an average CTR of 1.8% across multiple platforms. Show less Developed and executed Datacom’s social media strategy to support aggressive recruitment goals, driving 3,000+ completed job applications in six months and increasing careers website traffic by 76% Collaborated with 10+ departments to create targeted social media campaigns, boosting Datacom’s LinkedIn engagement by 346% and attracting 8,860 new followers in 12 months.Managed full-cycle online marketing strategies for key partners, including Google, Microsoft, and Dell, overseeing third-party agencies and stakeholder reporting. Recognised by LinkedIn Australia for leading one of the largest LinkedIn lead-generation campaigns generating 1,650 job applications on a $60,000 AUD budget.Implemented Social Studio, a company-wide social media monitoring tool providing bespoke insights to multiple departments.Maintained expertise across digital advertising platforms, including LinkedIn Campaign Manager, Facebook Ads Manager, Twitter Ads Manager, and Social Studio. Show less

  • Digital Marketing Specialist

    Jun 2019 - Jan 2020

  • Head of Social Media and Analytics

    Nov 2018 - Jun 2019
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  Spoke Phone

  Mar 2020 - May 2020

  Social Media & Digital Content Specialist

  Spoke Phone is a fast-growing New Zealand startup revolutionizing business communication with an app that transforms smartphones into full-featured company desk phones, designed for mobile employees handling high-value or high-risk conversations in the field. Developed and managed social media content to boost brand awareness and drive sales. Executed targeted LinkedIn campaigns to market key product features to diverse customer segments in New Zealand and Australia. Led social media training sessions for the Spoke Phone team, equipping them with strategies to maximise engagement and sales. Researched and crafted blogs and website content strengthening the company’s digital presence and thought leadership. Show less

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  CitiPower and Powercor

  May 2020 - Dec 2020

  Digital Campaign Advisor

  CitiPower and Powercor are Victoria’s largest electricity suppliers, serving over 1.1 million residential and commercial customersacross the state. Led social media strategy, content creation, and community management, ensuring strong digital engagement. Managed the development of a new company website.Analysed social media metrics and insights, leveraging social listening to inform digital campaigns. Oversaw cross-channel digital campaigns, delivering targeted energy advice to customers. Show less

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  Safe Transport Victoria

  Jan 2021 - now

  As Senior Advisor for Communications and Engagement, I lead several dynamic teams across Behavioral Science, Campaigns, Events and Communications,, driving innovative strategies that enhance safety outcomes and effectively connect with our customers. Passionate about leveraging technology and forward-thinking approaches, I specialise in crafting strategies that are data-driven that deliver engaging, educational, and impactful content that drives real behavior change. With a strong focus on collaboration and creativity, I thrive on developing solutions that make a meaningful difference in people's lives. Show less

  • Senior Marketing Communications Manager

    Jan 2024 - now

  • Senior Marketing Communications Manager

    Jan 2021 - now