Elsha Yang

Experience

• 

  Dentsu Aegis Network Asia Pacific

  Jul 2012 - Apr 2016

  • Recommend the most appropriate media for client campaigns including TV, digital, outdoor, print, and radio media. • Serve at least 5+ clients from various industries and work on several projects simultaneously.• Oversee multiple projects requiring collaboration among different departments to ensure that the media goals for projects are met.• Examine detailed media reports, especially digital media reports, and incorporate the findings in future campaigns.• Negotiate with external media partners, and keep up to date with the latest media offerings and buying methods especially in digital media. Show less

  • Section Chief

    Jul 2015 - Apr 2016

  • Media Planner

    Jul 2012 - Jun 2015
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  Wavemaker

  Sept 2016 - Jun 2018

  Associate Manager

  • Lead Tiffany & Co. team and maintain strong relationship with local clients.• Develop strategic media plans founded in data and consumer insightincluding offline/online media, to achieve the marketing campaign objectivesfor brands.• Robust experience in TV/OTV planning and 3rd party tracking.• Optimize digital campaign performance and incorporate the findings for futurecampaigns.• Supervise 3 team members regarding media planning, reporting andcampaign execution. Show less

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  LINE Corp

  Aug 2018 - Jun 2019

  Product Manager
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  LINE Corp

  Aug 2019 - now

  Client Solution Manager