
Asmâa AMENZOU
Concepteur développeur

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About me
Salesforce Solution Architect | Salesforce Manager at Deloitte Digital | Functional Lead | Digital Transformation Project Manager
Education

ESIEA
2004 - 2010INGENIEUR ESIEA Systéme d'information
Experience

Assistance publique- hopitaux de paris
Mar 2009 - Oct 2009Concepteur développeurProjet : Application qui remplace l’archivage manuscrit des ordonnances par un tout-dématérialiséPrincipales activités : Réalisation de l’ensemble des étapes fonctionnelles pour la mise en production d’une application WEB :• Participation à l’expression de besoins des utilisateurs sous forme de réunions• Réalisation des maquettes fonctionnelles à l’aide des outils Axure RP et Balsamiq et présentation aux utilisateurs• Participation au développement, intégration des composants et recherche en base de données • Validation du bon fonctionnement de l’application Environnement : Apache/MySQL, PHP/SQL Show less

Atos
Jan 2010 - Dec 2010Projet : ATOS DCM (Digital Content Marketplace) " Projet de numérisation, de préservation et de partage de données à destination des chercheurs "Principales activités : • Validation du bon fonctionnement de l’application• Assistance à la définition de la stratégie et des plans de tests (gestion des rôles d’accès à l’application),• Conception des scénarios de tests de validation fonctionnelle de l’application livrée, • Préparation du jeu de données préalablement aux tests,• Exécution de tests sous Selenium Environnement : Selenium, Redmine Show less Projet : VAUG, Ville AUGmentée, Projet de R&D financé par la DGCIS (Direction générale de la compétitivité, de l’industrie et des services) Principales activités : Réalisation d’un prototype de Serious Game basé sur de la Réalité Augmentée pour mobiles dans l’urbanisme :• Pilotage du projet (lancement, animation des réunions de coordination, rédaction des comptes rendus, suivi du budget du projet (charge et facturation), suivi de l'équipe technique et des livrables),• Participation à l’expression du besoin • Rédaction des spécifications fonctionnelles & rapport d’avancement technique Environnement : Redmine, Axure RP, MS Project Show less
Homologateur fonctionnel
Oct 2010 - Dec 2010Assistante chef de projet
Jan 2010 - Sept 2010

Renault
Jan 2011 - Mar 2015Projet : R-ForcePrincipales activités : • Gestion de projet ( Participation aux workshops, Analyse des besoins, Elaboration des cahiers des charges et spécifications, Conception, Recettage, Intégration, Maintenance)• Pilotage de projet (planning, suivi de l'avancement et du respect des charges et des délais, reporting régulier)• Paramétrage et configuration de la solution Salesforce.com • Preparation des changesets et déploiement des paramétrages • Préparation de l’environnement de formation dans une nouvelle sandbox• Chargement des données dans Salesforce à l’aide du Dataloader / JitterbitEnvironnement : Salesforce Show less Projet : Convergence RC « Relation Client ‘Siebel eBusiness V6.2.05’ » vers BCS « Base Client simplifiée ‘ Siebel eBusiness V 7.8’ » Principales activités : • Administration fonctionnelle Siebel ‘Liste de valeurs, dealers, modèles, utilisateurs,…’• Intégration des fichiers CRM, suivi des blocs rejetés et réintégration des fichiers• Analyse des incidents remontés par les utilisateurs• Etudier avec les développeurs ‘INDE / FRANCE’ les remarques et demandes d’évolutions des utilisateurs par pays et vérifier la faisabilité• Pilotage des déploiements de BCS dans différents pays• Rédactions des spécifications • Suivi des évolutions • Recette finale avant la mise en production et rédactions des NewslettersEnvironnement : SiebelProjet : E-Récla c’est une application qui permet à une affaire de soumettre des réclamations clients à la plateforme Relation Client de Renault Principales activités : • Support E-Récla Show less
Administration Salesforce / Gestion et Pilotage des déploiements dans différents pays
Mar 2012 - Mar 2015Consultant AMOA / Administration Siebel / Pilotage des déploiements dans différents pays
Jan 2011 - Mar 2012

Ligue Nationale de Rugby
Mar 2015 - Jun 2015Consultant Senior SalesforceLigue Nationale de Rugby: Solution de gestion collaborative intégrée destinée à remplacer des applications hétérogènes (Excel, site web, Bases de données locales ‘Domanda, Oval-e ....’ …), améliorer le niveau de services fournis aux clubs, à structurer l’information et sa circulation, à sécuriser et accélérer les procédures.Principales activités :• Organisation et animation des ateliers avec le client• Récolte du besoin, configuration et présentation de maquette• Validation et ajustement de maquette• Rédaction des spécifications fonctionnelles détaillées• Suivi des développements et organisation de points d'avancement. Assurer la bonne compréhension des spécifications par les équipes de développement.• Tests et validation de l’application suite au besoin exprimé• Préparation de l’environnement de recette• Support à partir de la livraison en recette jusqu’à la mise en production• Suivi, résolution et qualification des incidents (anomalies, évolutions …)Environnement : Salesforce Show less

ENGIE
Jul 2015 - Sept 2016Senior Salesforce Consultant at client ENGIE with the Accenture teamProject: RUBISMain activities:* Organization and facilitation of workshops with the client* Gathering requirements, configuration, and mock-up presentation* Validation and adjustment of mock-ups* Writing detailed functional specifications* Monitoring development and organizing progress checkpoints, ensuring a good understanding of the specifications by the development teams* Testing and validation of the application according to the expressed requirements* Preparation of the testing environment* Support from delivery in testing up to production deployment* Monitoring, resolution, and qualification of incidents (anomalies, evolutions, etc.)* Presentation of AppExchange solutions to meet non-standard needs (Satisfaction survey management with 'GetFeedback, SurveyForce', etc.) Show less

La Maison Bleue
Oct 2016 - Dec 2016Salesforce CRM Project ManagerMain activities: * Implementation of a Lightning user interface by integrating all client requirements* Team management* Facilitation of workshops

Babilou
Nov 2016 - Dec 2016Senior Salesforce Consultant: Audit of the Existing Setup (Belgium & Dubai)Main activities:* Audit of the existing setup "Belgium & Dubai"* Providing a list of recommendations and improvement points* Setting up a mock-up for the launch of the France scoping phase

ALD Automotive
Jan 2017 - May 2017Account ManagerALD implemented Salesforce in 2007. ALD wanted to audit and review the existing setup across 44 countries. The goal is to revert back to the standard Salesforce.Main activities:* Audit of the existing setup in the countries "Mexico, Morocco, Czech Republic, Hungary, Slovakia"* Organization and facilitation of workshops with the countries to better understand their processes* Review of existing processes* Listing of improvement points on the existing setup* Gathering requirements, configuration, and mock-up presentation* Validation and adjustment of mock-ups* Writing detailed functional specifications* Monitoring development and organizing progress checkpoints, ensuring a good understanding of the specifications by the development teams* Testing and validation of the application according to the requirements expressed* Preparation of the testing environment* Support from delivery in testing up to production deployment* Monitoring, resolution, and qualification of incidents (anomalies, evolution, ...) Show less

GROUPE REPMO
Jan 2017 - Jan 2017Senior Salesforce Consultant: Audit of the Existing SetupTransition from Salesforce Classic to LightningMain activities:* Audit of the existing setup and impact study for the transition to Lightning* Providing a list of recommendations and improvement points* Validation of the mock-up in Lightning with the client and ensuring that all functionalities are retained, otherwise proposing workarounds

CGA: Compagnie Générale d’Affacturage
Apr 2017 - Sept 2018Salesforce Project ManagerLot 1: Replace E-Deal with Salesforce, while including new features and modifying the mode of operation to improve the efficiency of the sales part (Account, Contact, Opportunities) and obtain a 360-degree view.Lot 2: Scoping and implementation of the (Contract, Renewal, Termination, Account settlement, Sensitive risk, Litigation, etc.) and defining the interface contract.Key Responsibilities :* Audit of the existing Lot 1, initially launched by IBM and taken over by Ei-Technologies.* Management of the 'June 2017 Backlog' tickets: resolution of 200 tickets "Anomalies and improvements".* Organization and facilitation of workshops.* Review of processes with suggestions for improvement on the existing system.* Gathering requirements, configuring, and presenting mockups.* Validation and adjustment of mockups.* Writing detailed functional specifications.* Testing and validation of the application based on the expressed needs.* Preparation of the testing environment.* End-to-end support from delivery in testing to production.* Monitoring, resolution, and qualification of incidents (anomalies, improvements, etc.). Show less

Veolia
Jun 2018 - Jul 2018Salesforce ExpertIntervene once a week to challenge the business during workshops for equipping a call center with Service Cloud and reinforce the business analyst setup on functional aspects with my seniority.

AG2R LA MONDIALE
Sept 2018 - Aug 2019Salesforce ManagerFunctional Lead : I participate in project ceremonies and milestones, guiding teams toward the expected level of maturity. I coordinate all work and convey the product vision to the configuration/development team.Key Responsibilities :• Facilitation of Agile rituals: Daily stand-up meetings, Sprint poker, etc. • Management of interactions between team members and organization of work for the Business Analyst and developer team.• Participation in writing User Stories and prioritization of the Backlog based on generated customer value. • Ensuring deadlines, adherence to Salesforce best practices, identifying operational obstacles, and assisting in resolution. • Facilitation of workshops and ensuring alignment and coherence between the product vision, customer expectations, and the work of the Solution Squad.o Gathering requirements, configuring, and presenting prototypes.o Validation and adjustment of prototypes.o Writing detailed functional specifications.o Testing and validating applications based on expressed needs. Show less

Deloitte
Feb 2020 - Dec 2021AESIO MUTUELLE - Salesforce Functional LeadFunctional Lead for Salesforce Transition, I was responsible for transitioning the old CRM solution (3 Selligents) to the new CRM (Salesforce) while integrating new functionalities and modifying processes to increase efficiency. The Aésio360 project aims to support development ambitions, provide a smooth and unique customer and employee experience with a 360° view across the three mutuals (Adrea, Apreva, EOVI), and harmonize commercial and operational processes and practices.Key Responsibilities:• Define the functional scope and associated phasing.• Identify potential impacts of the transitional approach.• Facilitate workshops and ensure alignment and coherence between the target vision, transitional stages, customer expectations, and the design team's work.• Manage interactions between team members and organize the design team's work.• Participate in writing User Stories and prioritize the backlog based on the generated customer value.• Ensure adherence to deadlines and Salesforce best practices.• Identify operational obstacles and assist in resolving them.• Gather business requirements, configure and present prototypes.• Validate and adjust prototypes.• Write detailed functional specifications.• Test and validate applications based on expressed needs. Show less

Deloitte France
Sept 2022 - nowProject Management for the implementation of an end-to-end billing process using the world's leading agile monetization platform (ZUORA) for the restaurant ticket verification scope. Assisted in selecting a CRM solution for 17 countries by comparing CRM and case management solutions. This approach was based on the analysis of business needs and the MAP capability defined through various discussions and business workshops.
Salesforce Manager
Feb 2020 - nowSODEXO - Project Manager ZUORA
Nov 2022 - Feb 2023UGII - CRM Expert
Sept 2022 - Jan 2023
Licenses & Certifications
- View certificate

Financial Services Cloud Accredited Professional
SalesforceOct 2024 
Salesforce Certified Sales Cloud Consultant (WI17)
SalesforceOct 2016
Salesforce.com Certified Administrator (SU14): ADM201
SalesforceSept 2014
Siebel 8.1.x Business Analyst
OracleFeb 2011
Salesforce Certified AI Associate
SalesforceSept 2024
Salesforce Certified Service Cloud Consultant
SalesforceMay 2022
Salesforce Certified Associate
SalesforceOct 2024
Languages
- frFrançais
- arArabe
- anAnglais
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