Vivek Kumar

Experience

• 

  Genpact

  Feb 2012 - Jan 2014

  Business Analyst

  - Social Media Analytics: Have worked for top Technology brands & Fortune companies across verticals like IT, Manufacturing and CPG. Helped the clientele in measuring their social media performance and devise strategies to achieve social and digital media objectives - Social Media Campaign Management:• Helped CPG client in setting up Social Media Command Centre for live event followed by running, optimizing and evaluating the campaign• Work included monitoring their web & social properties through Google Analytics, Facebook Insights, Twitter analytics for a specific campaign• Worked closely with media buying team to help real time media buying, helped creative team to design compelling campaigns on a real time basis and at the same time aided the measurement of overall campaign performance Show less

• 

  Capgemini Invent

  Feb 2014 - Jul 2019

  Senior Consultant

  - Worked on Google Analytics set up & implementation; executed filters for most relevant data to generate insights at each level - Analyzed the data and developed necessary dashboard for quick turnaround time using the Adobe Analytics data - Evaluated & maintained web performance reports of a Global Consulting Firm periodically as per data gathered using Google Analytics - Conducted web audit for Global Consulting Firm and suggested changes to enhance customer experience and SEO improvement - Managed Strategic Competitive Intelligence of Online Marketing Project for a Consumer Electronics Brand for understanding the general search behavior of online users across categories and how brands tweak their organic and paid marketing efforts - Supported the Development Team in developing application to extract the brand and customer data from Facebook using R software - Sales Lead Identification: worked to identify average 10 sales lead per month through Social Media for client to engage - Successfully tracked PR crisis/buzz generated on Social Media and updated the client with recommended actions/suggestions Show less

• 

  EY

  Aug 2019 - Nov 2022

  • Acted as a Business Analyst SPOC for world's largest software company and as SME for Adobe Analytics; managing the client’s Digital Stores• Developing, writing, QA and maintaining reports & analytical deliverables (daily, weekly & monthly) as per customer requirement• Translating business problems into mathematical and algorithmic approaches, as well as provisioning of insights; sharing question/ reporting needs on an Ad hoc basis by understanding from the different business stakeholders• Leading the delivery of processes to extract, transform and visualize data from disparate applications into Adobe Analytics reporting that is consumable by end users, for projects with moderate complexity, using strong technical capabilities• Building networks with project teams across to help define and deliver business value, provides trainings to business users for Adobe Analytics different reports/dashboard Show less

  • Senior Consultant

    Oct 2021 - Nov 2022

  • Consultant

    Aug 2019 - Sept 2021
• 

  Adobe

  Nov 2022 - now

  Senior Business Consultant