Taylor Crawford

Experience

• 

  PetSmart

  Jun 2012 - Aug 2017

  Pet Trainer
• 

  Wilkins Mazda

  Nov 2017 - Aug 2019

  Sales Specialist

  Communicated product information and assisted customers in the purchase process. Personalized phone/email follow up led to excellent customer service scores.Achieved top grossing salesman 9 out of 12 months.

• 

  TL;DR Press

  Jul 2018 - Aug 2019

  Vice Chair of Marketing

  Edited and curated content for quarterly anthologies.Created website and marketed content via social media

• 

  Cars Commerce

  Aug 2019 - now

  This role stitches together people leadership, strategy, and retention. Regular cross collaboration with our Sales, Media Buying, Video Production, Ops, and Data Analytics teams is central to the role and required to maintain monthly account revenue, ensure up to date internal resources, and disperse and teach the most up to date strategies.Daily tasks include supporting 10 direct reports, leading strategy sessions aimed at retaining high risk or canceling business and backed by reporting from Google Analytics, the Trade Desk, and Meta, and curating and maintaining tidy and efficient operations and policy regarding high risk accounts, and training internal teams on the latest developments regarding our in-market Programmatic Video products. Show less Liaison between the Cars Commerce In-Market Video program, Cars Commerce sales team, and Cars Commerce dealership partners. Daily tasks focus on gathering and processing data related to marketing campaign performance. Multiple sources are regularly utilized to tell an engaging and complete story to our clients which are weaved together into monthly reporting that advises future campaigns, provides useful ground and market level insights, and provides peace of mind in their choice to invest with Fuel.This role also regularly requires interdepartmental communications. It has also opened opportunities to train other departments and employees, as well as to create key ops and process for one of Cars.com's newest wings. Show less The Account Executive role split it's focus between sales and retention. On average, I handled 170+ accounts (maxed at 330+) monthly, with the goal of discovery and closing growth opportunities and retaining current business. This was accomplished by gathering data, reporting this data to Cars.com dealership partners, and gathering insights from that data that ensured the growth of their campaigns, their confidence in their investment, and exploring the possibility of further investment into the Cars.com suite of solutions. This role focused on retention through data and integrity while selling via solutions based selling processes. Show less

  • Manager Customer Retention

    Nov 2022 - now

  • Fuel Performance Manager

    Sept 2021 - Nov 2022

  • Account Executive

    Aug 2019 - Sept 2021