Nikita Brusnitsyn

Experience

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  Philip Morris International

  Jul 2014 - Mar 2018

  Territory Development Manager

  Expanded and transformed business, building traditional, then reduce risk products portfolio with the power to deliver a smoke-free future. For four years implemented commercial activities with the accumulated expertise of a global brand behind me. As a result-oriented manager, contributed to a 3,4% market share growth and 300k+ packs volume increase, executing marketing strategies across the covered territory.✅ Provided 98% product availability, 86% TPOSM visibility in 150 POS in 3 weeks, and received TOP 1 Kyiv region performer recognition for exceptional input and devotion to the Bond Street 7.0 upgrade ✅ Activated 84 POS during remote engagement program launch, trained 123 shop assistants with an 89% total compliance rate, including National Accounts, the coverage, and non-coverage retail ✅ Launched IQOS consumer activation program by cultivating valuable properties of the product that helped to transfer 245 traditional smokers to reduce risk products during the quarter of transition period ✅ Organized leadership visibility in 55 POS by placing extended POSM and exclusive promo materials during the Marlboro Red revamp campaign ✅ Participated in salesforce planning tool testing, found points to improve and optimize software UI/UX. I did an expert review and got an ABCD award for going above and beyond the call of duty ✅ Successfully finished Bond Street Blue and L&M Loft marketing campaigns execution providing special price offer during two weeks in 141 POS, and got an award for achievement and commitment ✅ Signed 24 PPRP retail partner contracts and evaluated National KA every month on the delivered territory to control and increase product volume in 3 years Show less

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  CERSANIT GROUP

  Mar 2018 - May 2021

  Product Marketing Manager

  Managed product lifecycle of 1000+ SKU portfolio, launched 3 full-range bathroom collections, and added 2 new categories implementing all marketing-mix components. Collaborated with key stakeholders providing sales growth, better customer experience, practical business solutions, and brand awareness. Increased market share by 2,1% and improved average TM by 5,7% in the following categories: ceramics, bathtubs, furniture, concealed systems, shower enclosures, and faucets.✅ Led multi-channel marketing plans development, yearly budgets preparation, and planned monthly sales forecast by SKU with 97% accuracy to establish perfect category management ✅ Built Cersanit brand strategy for Crea, Moduo, Mille, Aqua, and shower enclosure collections, creating customers' perception as a full bathroom solution company in Ukraine, Moldova, and Belarus✅ Adjusted production plan for essential capacity limits management with no overstock as a result in 4 international factories: Ukraine, Poland (2), Romania✅ Managed offline trade marketing communication with responsible teams and suppliers. Improved products visibility in 120+ stores supported by expositors and various printing materials✅ Controlled digital marketing campaigns with agencies boosting site traffic from 6k to 74k+ unique users/month using SEO, PPC, and SMM activities in 12 month ✅ Executed exclusive graphics content management strategy by creating promotional videos, web visuals, and packaging assets with partners, which helped to build an advanced brand engagement ✅ Developed an innovative merchandising strategy to differentiate the brand from competitors, which pushed products outflow in 100+ POS and increased retail sales by 11% during one year✅ Prepared 10+ collection planograms and updated distribution standards for the product tracking by the sales team based on ABC analysis and NPD priorities resulting in 99% aggregate availability Show less

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  DTEK

  May 2021 - Apr 2022

  Brand Marketing Manager

  Determined brand and product marketing strategy, searching for new business opportunities from the ground up while working closely with 30 external and internal stakeholders. Launched two full-scale products, supported the existing payment platform, and conducted telecom market research as part of the Business Development Department. These efforts helped the company become the №1 electricity supplier in Ukraine and differentiate itself from other traditional energy providers. ✅ Activated special product offer to build brand equity among 3,5 million customers - interactive online television YASNO TV provided on multiple platforms at the lowest acceptable market price resulting in 10k subscribers after 3 months✅ Piloted a new service that is ready to solve client’s problems they meet during home heating management – 9 universal electric boilers with a turnkey solution from heating system project design to boiler first start available at one place✅ Processed all stages of user-friendly mobile application YASNO heating customization on iOS and Android to increase brand loyalty. Released app with intelligent functions to provide more opportunities for comfortable remote boiler control and energy saving✅ Conducted market research of fixed broadband services to find potential options for sustainable business and possible areas of partnership. Found 6 key barriers that demonstrate unattractiveness of the market entry for a new provider✅ Supported new module integration to the product, which offers customers to pay for a diverse range of services such as electricity, utility, and mobile services – 65k paid operations with total revenue of 1,4 million USD in 7 months Show less

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  Masco Canada

  Aug 2022 - now

  Marketing Manager

  As a Marketing Manager, I own all channel marketing/brand-building objectives and strategies. Further, I lead the development, evaluation and overseeing of the successful execution of annual marketing plans for the assigned brands within the Fashion Plumbing Category, including commercialization of new launches and ongoing channel and brand-building initiatives and programs.