Mariana Mendonça

Experience

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  Ministério Público de Pernambuco

  Apr 2013 - Jan 2014

  Law Student Intern

  The Public Prosecutor's Office is a permanent institution, essential to the jurisdictional function of the State, which is responsible for defending the legal order, the democratic regime and the unavailable social and individual interests. Public Ministry of Pernambuco works for citizenship and Social Justice in the State of Pernambuco, working to ensure that the rights of the population are respected by companies, public agents and citizens themselves, as well as the laws are complied with, since the Institution is the public prosecutor greeting.I made a contest, with more than three thousand candidate, and I was approved in the first place. I worked with customer service, making complaints, habeas corpus, security measures, drafting hearings, locating the parties involved and feeding database. Show less

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  Mariana Mendonça Beauty

  Oct 2013 - Mar 2018

  Beauty Artist

  Makeup, hairstyle, eyebrow design and skin cleaning. Value each woman's beauty and show how unique she is.

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  Emme agency

  Mar 2016 - now

  Designer

  Currently based in Montreal, Emme Agency is committed to designing with purpose. We believe in the power of changing through creativity and seeking innovation in the digital era to play a key role in transforming the world with creative solutions.• Establishing all the visual communication & identity in order to define the look, the tone and how brands will reach their customers across channels (printed and digital/online and offline);• Social media management, monitoring and answering audience comments; • Designed newsletters to communicate regularly with subscribers, delivering advertisement as a way to maintain regular contact with clients, increase visitors, send relevant content and attract traffic;• Developing UI/UX and Managed the maintenance of websites or apps.• Drawing, Painting and Illustrating using watercolour techniques for customized projects;• Creating the Digital and Printed branded projects such as Presentations Templates, Social Media posts, banners, business cards, packaging, flyers, etc;• Responsible for Content Creation, which includes photography, capture and video edition;• Building, creating and maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. Show less

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  Mercearia Express

  Jul 2017 - Feb 2018

  Mercearia Express was a company with a young spirit. Wanted to inspire health, the quality of life and this philosophy was reflected by the products they worked with, connecting Brazil from North to South. • Structured and managed the marketing department as the company was new and growing;• Responsible to inform final clients about POS disclosure, tracking and logistical advertisement to let them know where they could find the product sold by Mercearia Express. The main goal was to reflect the advertisement in sales;• Managed Social media channels, processed social media audiences and developed strategies to tailored them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance;• Customer Service on social media and by e-mail providing support for new and existing clients, answering questions about POS, purchase and delivery;• Preparared product presentations as an important part of selling your product to prospective customers and adjusted accordingly depending upon the target audience. Show less

  • Content Strategist and Marketing Designer

    Dec 2017 - Feb 2018

  • Graphic Designer

    Jul 2017 - Dec 2017
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  Projetos Paralelos

  Jul 2017 - Feb 2018

  Projetos Paralelos is a company focused on marketing and projects, connecting companies and people. I worked on the biggest project, called Noronha Experience Festival. An event in Fernando de Noronha, considered by many, the most magical and beautiful island in the world, with a new proposal for those who participated, to experience Noronha in a light but intense way.• Managed and structured the creation & communication department, since the demands of the main project (Noronha Experience Festival) were growing;• Planned and led meetings with world-renowned clients, such as NIVEA, TRESemmé, Corona Extra and GOL Airlines, as they were sponsoring Noronha Experience Festival;• Responsible for the branding, photography and video edition by identifying needs, review, edit and manipulate photos/videos, sending materials for approval, publication and dissemination;• Created marketing strategies: strengthen the relationship with brand communications departments and make new partnerships. • Diagrammed reports for magazines, such as RevMENSCH NORONHA – Summer 2017 (no. 21);• Coordinated copywriting and proofreading to review/approve the text, improve its flow and structure;• Managed Social media to increase online presence, presenting the brand and attracting traffic for the Noronha Experience Instagram account. Show less

  • Content Strategist and Marketing Designer

    Dec 2017 - Feb 2018

  • Graphic Designer

    Jul 2017 - Dec 2017
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  Primal Contact Lenses by Lesieur Inc.

  Sept 2018 - Sept 2020

  PRIMAL® is a Canadian Cosmetic and Costume contact lenses company.• Developed UI/UX and Managed the maintenance of the website for B2C target as the main tool for online sales;• Implemented marketing strategies for peak season and achieved 400% sales increase during Halloween and 120% more sales during low season on Shopify ecom platform;• Search Engine Optimization focused on optimizing a website to get traffic from organic search results (SEO);• Search Engine Marketing to get traffic and visibility from both organic and paid search (SEM);• Time management for all assignments to deliver projects respecting the deadline;• Operational and logistical advertisement for Google Ads;• Coordinated copywriting and proofreading to feed the website with more content and increase organically online traffic and engagement;• Designed newsletters to communicate regularly with subscribers, delivering advertisement as a way to maintain regular contact with clients, increase visitors, send relevant content and attract traffic;• In-house content creation (photography, image manipulation & video editing) to be used on the website,m social media and printing artwork;• Managed Social media, monitored, moderated and answered audience comments. Administered social media partnerships with influencers. Created and posted shareable videos and images;• Customer service providing support for new and existing clients, answering questions about products, technical information, purchase and delivery through email, chat, and social media interactions;• Created printed files, booth, packagings and digital projects as the visual communication and identify for Primal;• Organized weekly meetings with the CEO and the marketing director to align what was going to be advertised by the brand;• Supervised interns on their Projects. I gave support with Softwares/tasks, instructions of what needed to be done and also shared feedback with what needed to improve/what was good. Show less

  • Content Strategist and UI/UX Designer

    Jan 2019 - Sept 2020

  • Graphic Designer

    Sept 2018 - Jan 2019
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  ITM Instruments Inc.

  Oct 2020 - Feb 2021

  Front-End Developer, Graphic Designer and Photographer

  Founded in 1983, ITM is one of the country’s leading distributors of test, measurement, control and calibration instrumentation.• Produced from scratch and maintenance templates, pages and forms for the various sites within the main ITM site using HTML, CSS, PHP and operate the database with MySQL; • Developed advertisements cross-device to publicize thousands of products sold by the company; • Captured and edit product shots to illustrate all media, such as digital or printing; • Captured and edit short interview-style video segments for marketing on Youtube and in our product pages on the website; • Designed and produce email campaigns for B2C audience informing about webinars, promotions and new products; • Produced some various print work, such as banners, product packaging and manuals. Show less

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  Move's Brasil

  Mar 2021 - Apr 2024

  Co-Founder & Head of Marketing

  Move's is a company that wants to build and contribute to an inclusive and welcoming future. It was created to boost tourism for people with reduced mobility.• In charge of the Marketing department, responsible for the product development, campaigns, andlaunch strategy from conception to completion;• Managed and coordinated the UI/UX & Dev teams, collaborating with them to translate design mockups into functional, accurate, and engaging web experiences;• Established all the visual communication & identity in order to define the look, the tone, and how the brand will reach our target across channels (printed and digital/online and offline);• Coordinated the interviews and usability tests to gather feedback to improve the design;• Managed and created wireframes, prototypes for multiple screens, browsers and mobile operational systems;• Designed layouts that enhanced the accessibility, readability and presentation of content (text, image and video);• Budget management according to project needs and company priorities, while delivering high-qualitydesign work during the timeline predicted. Show less

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  Derme&Co.

  Aug 2021 - Oct 2021

  Content Strategist & Web Designer

  Derme&Co. is an international organization providing over 25 years of dedicated service delivering the Highest Quality Cosmetic Skin Care products and the latest in Spa and Medical Spa Equipment. Nelly De Vuyst, Method Physiodermie, Druide, and Europlab are leading brands. • Ensured that the production schedule was respected in multiple departments;• Proposed solutions/ideas adapted to the company's vision;• Contributed to the identification of problems and their solutions;• Prepared printing files, such as packaging, magazines, pamphlets, and other printing materials; • Created Visual design, graphic guidelines, and image processing;• Responsible for checking the trends on the cosmetic fiels and bring ideas to the Marketing team;• Integrated and updated of content for our brands' websites web and e-commerce (texts and images) via CMS;• Integrated models into the WordPress and Shopify environment as well as text and image content• Created graphic designs for various digital projects (website, social media campaigns, newsletters, web advertising campaigns, etc);• Responsible for quality tests for mobile, tablet, and desktop versions;• Maintenance and improvement of existing sites;• Worked with WordPress, Mailchimp, Adobe softwares, Video edition, HTML + CSS + PHP + MySQL and Javascript. Show less

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  Groupe Marcelle

  Oct 2021 - Feb 2023

  UI/UX and Marketing Designer

  Groupe Marcelle is the largest Canadian company in the beauty industry by delivering safe yet innovative products to consumers. The company manufactures makeup and skincare products, as well as fragrances and accessories for women and men under their four complementary brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.• Responsible for the digital User Experience for the Groupe Marcelle e-commerce websites in mobile and web and integrated the Groupe Marcelle design language into all aspects of our websites and digital communications;• Facilitated design research and user research, design thinking into product direction and customerexperience;• Own the generation of low-fidelity product prototypes, instilling the importance of iterations of product prototyping through product sprints;• Implemented strategies and optimized loading times, in order to improve the website performance and increased the conversation rate;• Communicate and liaise with developers (internal or external) on design language, UI / UX implications on the product, and how features & workflows should be implemented;• Worked closely with the dev team to provide designs that are functional, user-friendly, and aesthetically pleasing for web applications used company-wide;• Participated in and aided marketing efforts, including but not limited to utilizing the Groupe Marcelle design language in creating newsletters, web banners and other digital content as needed;• Responsible for troubleshooting design-related issues and implementing necessary fixes.• Adapted the design to accommodate new features and content updates.• Designed direct response ads for various platforms, including paid social media advertising and Google;• Refreshed and resized existing ad content;• Created and edited assets for the company website and Amazon store;• Created and maintained a library of design assets, templates, and guidelines to ensure consistent branding across all channels; Show less