Experience

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  Hcl infosystems ltd

  May 2010 - Jun 2010

  Summer intern

  Project undertaken:“Analytical Study of channel management and consumer brand preference in PC segment”

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  Hcl technologies

  Sept 2011 - Oct 2014

  • Program Manager: Program managing CIO and CTO Straight Talk platform right from the inception of the idea to the execution and providing impact measurement matrix to senior leadership. • Creating and providing impact measurement matrix to senior leadership. • Research and CRM: Build the world’s best CRM database of CIOs/CTOs/technology thought leaders.• Responsible for working with design and content team for leverage and digital campaigns• Helps in coordinating CIO Straight Talk Live events• Exploring the new ways of engagement: Working with CTOs on the move to reach out to the CIOs.Impact:• Recipient of the prestigious ITSMA Diamond Award 2013 for excellence in driving business through thought leadership• Brand Consolidation• Win influence- $122 Million USD; opportunities created $745 million USD Show less • Handling internal account management team to execute marketing campaigns designed for specific vertical(s) with an objective to generate business qualified leads and/or generate awareness and visibility. • Create company research reports by analyzing the financials, business strategy, IT intensity, IT ecosystem and business pain points. In addition to this study industry trends, investment areas, industry technology adoption as and when needed.• Effective utilization of emerging media such as social media platforms and other digital media to connect with right audience. • Data/RPC Procurement & Validation – To procure/prepare a contact list of C-level executives from the specific target audiences to support the team in execution of email and telemarketing campaigns. Show less

  • Program Manager- Global Thought Leadership Marketing: Brand

    Mar 2013 - Oct 2014

  • Business Marketing- HCL AXON (Enterprise Application Service) division

    Sept 2011 - Mar 2013
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  Hcl technologies

  Jan 2015 - Jun 2016

  • Responsible for identify business challenges/ opportunities and work closely with the Sr. Sales personnel’s to develop research objectives, select methodologies, and complete analysis and reporting.• Analyze, interpret and synthesize learning’s from primary and secondary research sources, drawing conclusions that are actionable, impactful, and accessible for stakeholders.• Evaluate, analyze and provide summary reporting of external consumer, retailer, and industry landscape for use by the marketing and sales teams.• Provide day to day support, analysis and scheduling of reporting results from on-going tracking and consumer satisfaction programs.• Responsible for creating and executing campaigns for REALYTICS;• Responsible for revenue generation for REALYTICS; 350K Billing and influencing HCL sales funnel through high quality research intervention Show less Objective of the Study:• Refining Technology Services and Billing Strategies• Marketing positioning analysis- to identify key features and differentiators related to EMC’s BDL(Business Data Lake) platformScope:• BDL services to validate list of platform capabilities• Identify types of services and align services with go-to-market and product release strategy• Identify pricing baselines model by service• Identify vendors (Amazon, Google, Microsoft Azure, SAP) for market positioning• Classify key features and differentiators• Comparison of pricing packages• Review the costing strategies for service options, consulting services, costing strategies, and market analysisOutcome:• It helped EMC in setting their pricing models for “platform as service”• Detailed feature/function comparisons for the selected vendors which helped in future strategies.• Pricing structure for unique services within the BDL platform Show less

  • Strategic Marketing - Market Research and Consulting

    Oct 2014 - Jun 2016

  • Consultant - Senior Research Analyst for EMC

    Jan 2015 - Mar 2015
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  Adobe

  Jul 2016 - now

  • Sales Operations Lead, Western Europe

    Nov 2024 - now

  • Senior Sales Operations, Manager

    Feb 2024 - Nov 2024

  • Sales Operations Manager

    Jun 2020 - Feb 2024

  • Program Manager - Enterprise Analytics

    Jul 2016 - Jun 2020