
Timeline
About me
Business Development at WeCreate // M.Sc. Innovation, Business & Sustainability
Education

University of cape town
-Winter programme: creative writing
University of hamburg
2022 - 2024Master of science innovation, business & sustainabilityThesis: Maturing innovative business models in the publishing industry – a strategic pathway

University of hamburg
2019 - 2022Bachelor's degree sozialökonomie b.aBusiness Administration: Market-Oriented ManagementI wrote my Bachelor's Thesis on business models in the Rental Fashion Industry and their sustainability value propositions.

Novia university of applied sciences
2022 -Summer school: from international to global business strategy
Experience

Sabinna
Jun 2019 - Apr 2024Consciousness Beyond The Product - PodcastA podcast special discussing the fashion industry and picking apart important topics that cannot longer be overlooked. Once a month we will give you an overview, share insightful conversations with industry experts and professionals as well as summarise key takeaways for you. Product ManagementSocial Media Content PlanningContent CreationBlogging (Wordpress)Research (Sustainability in Fashion)
Podcast Post-Production (Freelance)
Aug 2019 - Apr 2024PR and Marketing
Jun 2019 - Sept 2019

About you gmbh
Feb 2020 - Jan 2021Working student recruiting & employer brandingActive Sourcing & RecruitingNewsletter (via Mailchimp)

Pony & blond
Feb 2021 - Jul 2021Working student prSocial Media Campaigns & ReportingsInfluencer MarketingOnline Marketing

Sgc
Mar 2022 - Oct 2022Working student pr & social mediaMedia Relations & Communication StrategyDrafting press releases and mailings Content Creation & Influencer Campaign Management for clients

Wecreate
Oct 2022 - nowStrategic Planning and KPI Monitoring: Developed and implemented growth strategies aligned with market trends and tracked success through detailed KPI analysis. Business Strategy Enhancement: Created scalable business models and actionable business cases for product line expansions, focusing on sustainable innovation. Partnership Management: Established and managed key collaborations with suppliers and partners, ensuring transparency and profitability in joint ventures. Data-Driven Decision Making: Delivered regular reports on sales, market performance, and project success, providing insights that informed strategic adjustments and optimized outcomes.Budget and Cost Management: Oversaw budgets for product launches and marketing campaigns, identifying cost-saving opportunities to maximize profitability. Show less
Business Development Managerin
Jul 2024 - nowMaster Student
Feb 2024 - Jul 2024New Business & Strategy Assistant
Oct 2022 - May 2024
Licenses & Certifications

Fashion and sustainability: understanding luxury fashion in a changing world
London college of fashion, university of the arts londonApr 2021
Building and delivering high impact content driven campaigns
York st. john universityJul 2021
How to grow and scale your instagram account
Girls in marketingMay 2021
Volunteer Experience
Freiwilliges Engagement
Issued by Fashion Revolution Germany e.V. on Nov 2021
Associated with Jana Habranke
Languages
- geGerman
- enEnglish
- frFrench
- itItalian
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