Experience

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  The expert outreach

  Jan 2018 - Jan 2021

  Founder

  An educational program dedicated to improving the communication andtechnological skills of women.Successfully completed training sessions of 250 women andassisted them in pursuing further education Participated in competition arranged by PSI Pakistan and won grant of PKR.75,000Winners of PSI Makespace Hackathon 2021, a 48 hour virtual competition

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  Connecthear

  Jan 2018 - Jan 2019

  Volunteer

  Completed level 2 course on sign language to be able to interact with differently abled individuals who are often ignored at petrol pumps and valet services. Later helped organize event 'Hum Isharay' first theatre play incorporating sign language and narration to raise awareness.

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  Sos children's villages international

  Jan 2019 - Jan 2020

  Education volunteer
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  Archroma

  Jun 2019 - Jul 2019

  Marketing intern

  Analyzed data from 5 years to compare the performance of the industry and predict future demands.Documented daily activities in the selected department in a typical month.

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  Scoot - cycle rental service

  Sept 2019 - Aug 2022

  Owner

  A woman-led start-up from IBA that provides an economical carbon-neutral means of transport to the citizens of Karachi.Registered with IBA Incubation Centre, featured in 'The News' and exclusively interviewed during the literature festival in The Arts Council alongside the owners of other recognised ride-hailing services.Has now successfully catered to 1500+ students within the duration of a year.

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  Getz pharma

  Jan 2020 - Jan 2020

  Business development intern

  Generated reports on Excel to conduct trend analysis for industry performance for past 10 years using Euromonitor.Provided recommendations to enter niche for innovation in chemicals, conducting market research on competitors for 5 reports for the board to view.

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  Abbott

  Jul 2020 - Aug 2020

  Finance intern

  Prepared feasibility report of current distribution channel for imported inventory to increase profit margins.Participated in research for different SKUs for test run on packaging for PediasureConducted in-depth interviews with stakeholders and discovered cost minimising procedures in the production process.

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  Amreli steels limited

  Jan 2021 - Jul 2021

  Brand management trainee - elp

  Understanding Our Audience:I dove deep into market research to create customer-based personas. This helped us connect with our target audience on a more personal level.Measuring Campaign Success:After our campaigns, I did in-depth post-campaign analysis, especially focusing on 'Aap ki tarah solid', to see what worked and what didn't. It was all about learning and improving for the future.Building Retailer Relationships:I was in charge of maintaining relationships with over 50 retailers every week. Good communication and organized record-keeping were key. Our efforts paid off with a remarkable reseller satisfaction rating of 97%.Data-Driven Insights:I didn't just provide reports; I offered insights. Our performance reports were based on solid data analysis. This helped us understand how our strategies were performing and where we could find new opportunities for growth. Show less

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  Arif habib dolmen reit management limited

  Jan 2022 - Dec 2022

  Market research executive

  Website Development and Marketing Success:One of my standout achievements was getting our website built from the ground up. It turned out to be a game-changer for our organization, helping us attract 30% more investors within just one month of its launch.Creative Marketing Campaigns:I also had a hand in planning and executing some creative marketing campaigns, with a special focus on social media and influencer marketing. These campaigns were designed to maximize reach, engagement, and conversions, and our revamped website played a crucial role in their success.Customer Relations:Building strong relationships with our customers across multiple cities was a key part of my role. I conducted online pre-sales presentations that left our customers highly satisfied, with a solid 70% satisfaction rate, reflecting our commitment to delivering value.Training and Brand Awareness:Last but not least, I was actively involved in conducting on-site monthly training sessions for REIT schemes in Pakistan, working closely with our sales team. This effort significantly boosted our brand awareness by 30%. Show less

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  Data science dojo

  Jan 2023 - now

  Conference Organization and Event Coordination:I have successfully helped orchestrate one of the largest virtual Data Science conferences in the past, attracting a global audience of over 10,000 attendees. Additionally, I am currently managing more than 80 online events each year, focusing on trending themes in LLMs and Data Science.Email Marketing and List Management:My responsibilities extend to the management of email automation and marketing campaigns via HubSpot.Speaker Engagement and Social Media Outreach:I actively engage with speakers globally to participate in live events and tutorials while nurturing a dedicated following of over 650,000 followers across various social media platforms, including LinkedIn, Restream, and YouTube Studio.Internal Communication and Content Management:On top of external responsibilities, I maintain steady communication with our internal team, ensuring company-wide cohesion. I also manage weekly live events on our social media platforms for our extensive community. Additionally, I possess proficiency in WordPress and play a crucial role in maintaining SEO rankings for our content. Show less

  • Marketing Manager

    Mar 2023 - now

  • Community Marketing Specialist

    Jan 2023 - now