
Timeline
About me
Sales and Marketing Manager
Education

Ism adonaï
2015 - 2017Master marketing/marketing management, general
Experience

Aphedd (microfinance)
Jan 2015 - Feb 2016Customer relationship manager• Customer relationship management• Growth and development of the customer portfolio• Prospections and account opening to customers• Set up and follow-up of loan files to client
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Société des ciments du bénin (scb) / ciment bouclier
Feb 2016 - Jul 2016Attaché au service transport• Logistics management and deliveries to customers• Tracking and tracking deliveries on time to customers • Personnel management of the transport and logistics section• Deliveries report to the sales and Logistics Department

Primero sa (subsidiary of bonzel sa group)
Jul 2016 - Sept 2018• Drafting the marketing and communication plan• Development of the trade strategy for BENIN• Launch/brand development : (Van Pur-KO ENERGY DRINK-Grand sportif-BONZEL cream liqueur-Santizima wines and spirits)• Implementation of the policy of development of special sales channels management of the sales force• Coordinator of promotional actions• Sales analysis and development• Competitive intelligence• Study of the behavior of the target• Media campaign management Show less
Assistant Marketing BENIN
Oct 2017 - Sept 2018Chef équipe de ventes
Jul 2016 - Sept 2017

Dongaco sa (agri-food complex of 16 production units)
Oct 2018 - Jan 2020Brand and marketing managerManagement and development of the portfolio of RC (soft drinks) and PERMA (table water) brands :• Definition and follow-up of the brand marketing plan (RC & PERMA)• Elaboration of operational action plans• Analysis of product sales development• Monitoring the implementation of marketing operations• Study of product targets and their behaviours• Proposed actions for sales development • Competitive intelligence and Analysis of the evolution of the water and beverage market• Development of brand visibility by channel & point-of-sale type• Report and Study of the behavior of the target Show less

Puma energy
Jan 2020 - Mar 2022Manage specific growth projects in Benin concerning Retail & LPG.Initiate specific projects related to the growth and improved efficiencies of the business within the LPG Bottling Activities space for Benin in relation to the specific activity.Drive Country business strategy to factor in complete and clear objectives and scope, client consultation and acceptance, communication and information sharing, project development, price evaluation and financing scheme, and risk management of these new activities.Manage and coordinate the activities of all the LPG Bottling Activities of the business lines and local divisional managers to ensure the highest growth and profitability in line with country objectives. Assist the management team to deliver results.Identify, evaluate, negotiate, and manage the most complex or strategically important business opportunities, that shall contribute to the company’s short and long-term business goals.Provides overall advice to management by analysing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analysing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment.Research market and coordinate the generation of new business relationships to enhance company’s revenues and profits. Evaluate the findings of market research or analysis projects; assess the viability, and present recommendations to management. Establish high level, significant relationships with potential clients, customers, partners, key decision-makers, and industry leaders to promote the company’s products and services. Handle larger projects, negotiations and contracts to assist company business development activities. Show less Manage specific growth projects in Benin concerning LPG.Initiate specific projects related to the growth and improved efficiencies of the business within the LPG Bottling Activities space for Benin in relation to the specific activity.Drive Country business strategy to factor in complete and clear objectives and scope, client consultation and acceptance, communication and information sharing, project development, price evaluation and financing scheme, and risk management of these new activities.Manage and coordinate the activities of all the LPG Bottling Activities of the business lines and local divisional managers to ensure the highest growth and profitability in line with country objectives. Assist the management team to deliver results.Identify, evaluate, negotiate, and manage the most complex or strategically important business opportunities, that shall contribute to the company’s short and long-term business goals.Provides overall advice to management by analysing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analysing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment.Research market and coordinate the generation of new business relationships to enhance company’s revenues and profits. Evaluate the findings of market research or analysis projects; assess the viability, and present recommendations to management. Establish high level, significant relationships with potential clients, customers, partners, key decision-makers, and industry leaders to promote the company’s products and services. Handle larger projects, negotiations and contracts to assist company business development activities. Show less
Retail & LPG Cylinders Sales Manager| Focal Point Marketing
Jan 2021 - Mar 2022LPG Sales Manager
Jan 2020 - Jan 2021

Société des huileries du benin
Sept 2022 - Feb 2023Brand &marketing manager
Frieslandcampina
Feb 2023 - nowMarket development managerMarket Development- Route to Marketing-Trade Marketing-Sales forces Leading and Coaching-Revenue Growth Management-Implement Country Sales & Marketing Strategy- Reporting-Intensive Distribution-Team Management
Licenses & Certifications
- View certificate

Créer des organisations créatives
LinkedinMar 2001 - View certificate

La transformation digitale des tpe et pme
Les digiteursOct 2001 - View certificate

Becoming a thought leader
LinkedinMar 2001 - View certificate

Les fondements du marketing : les techniques d’idéation
LinkedinMar 2001 - View certificate

Rédiger un plan marketing
LinkedinMar 2001 - View certificate

Diriger une équipe marketing
LinkedinMar 2001 - View certificate

Maîtriser la communication marketing
LinkedinMar 2001 - View certificate

Les fondements du branding
LinkedinMar 2001 - View certificate

Management de la force de vente
Université de montpellierApr 2001 - View certificate

Certification google pour les pros
GoogleSept 2001
Honors & Awards
- Awarded to Mikhson Silvère KOUVEGLOOfficier Élite JCI BÉNIN خرداد ۱۳۹۵
- Awarded to Mikhson Silvère KOUVEGLOCertificat de reconnaissance JCI ABOMEY CALAVI UBORA آذر ۱۳۹۴ Titre donné au membre le plus dynamique, engagé pour la cause commune et ayant prouvé par sa présence aux activités, son activisme à faire positivement bouger les lignes de l'organisation.
Volunteer Experience
From member to National President
Issued by JCI BENIN OFFICIEL on Aug 1394
Associated with Mikhson Silvère KOUVEGLO
Languages
- frFrançais
- anAnglais
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