Mikhson Silvère KOUVEGLO

Mikhson silvère kouveglo

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  • Timeline

  • About me

    Sales and Marketing Manager

  • Education

    • Ism adonaï

      2015 - 2017
      Master marketing/marketing management, general
  • Experience

    • Aphedd (microfinance)

      Jan 2015 - Feb 2016
      Customer relationship manager

      • Customer relationship management• Growth and development of the customer portfolio• Prospections and account opening to customers• Set up and follow-up of loan files to client

    • Société des ciments du bénin (scb) / ciment bouclier

      Feb 2016 - Jul 2016
      Attaché au service transport

      • Logistics management and deliveries to customers• Tracking and tracking deliveries on time to customers • Personnel management of the transport and logistics section• Deliveries report to the sales and Logistics Department

    • Primero sa (subsidiary of bonzel sa group)

      Jul 2016 - Sept 2018

      • Drafting the marketing and communication plan• Development of the trade strategy for BENIN• Launch/brand development : (Van Pur-KO ENERGY DRINK-Grand sportif-BONZEL cream liqueur-Santizima wines and spirits)• Implementation of the policy of development of special sales channels management of the sales force• Coordinator of promotional actions• Sales analysis and development• Competitive intelligence• Study of the behavior of the target• Media campaign management Show less

      • Assistant Marketing BENIN

        Oct 2017 - Sept 2018
      • Chef équipe de ventes

        Jul 2016 - Sept 2017
    • Dongaco sa (agri-food complex of 16 production units)

      Oct 2018 - Jan 2020
      Brand and marketing manager

      Management and development of the portfolio of RC (soft drinks) and PERMA (table water) brands :• Definition and follow-up of the brand marketing plan (RC & PERMA)• Elaboration of operational action plans• Analysis of product sales development• Monitoring the implementation of marketing operations• Study of product targets and their behaviours• Proposed actions for sales development • Competitive intelligence and Analysis of the evolution of the water and beverage market• Development of brand visibility by channel & point-of-sale type• Report and Study of the behavior of the target Show less

    • Puma energy

      Jan 2020 - Mar 2022

      Manage specific growth projects in Benin concerning Retail & LPG.Initiate specific projects related to the growth and improved efficiencies of the business within the LPG Bottling Activities space for Benin in relation to the specific activity.Drive Country business strategy to factor in complete and clear objectives and scope, client consultation and acceptance, communication and information sharing, project development, price evaluation and financing scheme, and risk management of these new activities.Manage and coordinate the activities of all the LPG Bottling Activities of the business lines and local divisional managers to ensure the highest growth and profitability in line with country objectives. Assist the management team to deliver results.Identify, evaluate, negotiate, and manage the most complex or strategically important business opportunities, that shall contribute to the company’s short and long-term business goals.Provides overall advice to management by analysing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analysing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment.Research market and coordinate the generation of new business relationships to enhance company’s revenues and profits. Evaluate the findings of market research or analysis projects; assess the viability, and present recommendations to management. Establish high level, significant relationships with potential clients, customers, partners, key decision-makers, and industry leaders to promote the company’s products and services. Handle larger projects, negotiations and contracts to assist company business development activities. Show less Manage specific growth projects in Benin concerning LPG.Initiate specific projects related to the growth and improved efficiencies of the business within the LPG Bottling Activities space for Benin in relation to the specific activity.Drive Country business strategy to factor in complete and clear objectives and scope, client consultation and acceptance, communication and information sharing, project development, price evaluation and financing scheme, and risk management of these new activities.Manage and coordinate the activities of all the LPG Bottling Activities of the business lines and local divisional managers to ensure the highest growth and profitability in line with country objectives. Assist the management team to deliver results.Identify, evaluate, negotiate, and manage the most complex or strategically important business opportunities, that shall contribute to the company’s short and long-term business goals.Provides overall advice to management by analysing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analysing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment.Research market and coordinate the generation of new business relationships to enhance company’s revenues and profits. Evaluate the findings of market research or analysis projects; assess the viability, and present recommendations to management. Establish high level, significant relationships with potential clients, customers, partners, key decision-makers, and industry leaders to promote the company’s products and services. Handle larger projects, negotiations and contracts to assist company business development activities. Show less

      • Retail & LPG Cylinders Sales Manager| Focal Point Marketing

        Jan 2021 - Mar 2022
      • LPG Sales Manager

        Jan 2020 - Jan 2021
    • Société des huileries du benin

      Sept 2022 - Feb 2023
      Brand &marketing manager
    • Frieslandcampina

      Feb 2023 - now
      Market development manager

      Market Development- Route to Marketing-Trade Marketing-Sales forces Leading and Coaching-Revenue Growth Management-Implement Country Sales & Marketing Strategy- Reporting-Intensive Distribution-Team Management

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Mikhson Silvère KOUVEGLO
      Officier Élite JCI BÉNIN خرداد ۱۳۹۵
    • Awarded to Mikhson Silvère KOUVEGLO
      Certificat de reconnaissance JCI ABOMEY CALAVI UBORA آذر ۱۳۹۴ Titre donné au membre le plus dynamique, engagé pour la cause commune et ayant prouvé par sa présence aux activités, son activisme à faire positivement bouger les lignes de l'organisation.
  • Volunteer Experience

    • From member to National President

      Issued by JCI BENIN OFFICIEL on Aug 1394
      JCI BENIN OFFICIELAssociated with Mikhson Silvère KOUVEGLO