Experience

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  J&w tecnologia

  Jan 1995 - Jan 1998

  Webmaster
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  A1.brasil

  Jan 1998 - Jan 2000

  Leader team
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  Mmcafe

  Jan 2000 - Dec 2001

  Project manager
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  Agenciaclick

  Dec 2001 - Apr 2005

  Senior project manager

  Specialist in financial and automotive markets for clients such as Fiat, Bradesco and Credicard

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  Meu amigo pet

  Nov 2003 - May 2005

  Co-founder

  • First e-commerce with pet food subscription in Brazil. Bringing 200% monthly grow revenue;• One of the first e-commerces for pets in Brazil market. Sold my part in 2005 and since 2010 the new owner opened physics stores;

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  Citi

  Apr 2005 - Aug 2010

  Senior product manager

  • Creator of Citimanager, first single sign-on in financial market, based in CPF (like social security number) for all channels as phone, internet banking and others. Simplifying the authentication, management and access in all Corporate products. Bringing 25% reduction in costs for customer support.• Product planning and CX builder;• Responsible for Lending products and all digital interfaces in Corporate segment;

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  Young & rubicam

  Aug 2010 - Sept 2012

  Digital projects and operations director

  • Transformed a small digital area with 20 people in a new company named VML Brasil, with 120 people, 5 big clients and a new office.• Leading the change process, organizing teams and exchange of information between agency and clients.• Brought and helped to establish the local VML operation;• Committed to ensuring that all areas are in compliance with the established procedures, using the documents and tools implemented;• Responsible for pricing of projects;• Management of the project area, RTV, CRM and traffic;• Control of the profitability of each project;• Special attention to the team, guiding, motivating and leading each one to the same goal;• Working directly with clients like Via Varejo, Colgate, Perdigão, LGE, Vivo, Safra, Dafiti and Group On; Show less

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  Almapbbdo

  Sept 2012 - Jan 2015

  Digital operations and projects director

  • Implementing the 3 steps operation. First finances, second people, responsibility and competence, third processes and team participation;• Building an integrated thinking culture between classic and digital advertising; • Client delivery advocate for digital ideas;• Envision future to consolidate account relationship;• Clarifying the process and responsibilities, promoting natural dialog with each team;• Controlling projects and campaign, managing and guiding project manager team (PMO);• Finance and production responsible for digital projects;• Working directly with clients like VolksWagen, Visa, Ambev, Pepsi, Boticário and Bradesco Seguros; Show less

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  The project gh

  Feb 2016 - Jan 2017

  Advisor

  • Advising the leadership a new way of thinking;• Immersing offline agencies to planning the digital transition. Cultural, thinking and projects as clients needs;• Consulting online agencies, helping to create the pricing, roles/responsibilities and process improvements;• Garage Interactive, Babel-Azza;

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  Ultragaz

  Jan 2017 - Feb 2019

  Head of brand marketing

  • Launch the first nacional promotion campaign in 80 years, increasing 10% in sales;• First influencer campaign in 2018 World Cup, engaging 500 thousand participants and showing the brand for 59 million people;• Responsible for rejuvenating the brand, building the new presence at the important events of the year;• Develop inbound marketing for B2B products; • Responsible for media year investments (R$25.000.000), growing the selling at the digital platform;• Planning the investments transition from off-line to online;• Develop team for digital projects and campaigns;• Brand and event management, bringing and leading innovation; Show less

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  Omnibees

  Mar 2019 - Apr 2020

  Marketing manager

  Omnibees - SaaS platform that maximizes distribution and revenues of hotels and partners.• Building a brand voice for the long tail market;• Develop a B2B inbound marketing strategy;• Digital media planning, support brand and sales strategy; • Leading and integrate team between Portugal and Brazil; • Worldwide event management;

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  Voltz motors

  Apr 2020 - Sept 2021

  Cx manager

  • Omnichannel bilder, integrating digital channels, stores and brand lovers;• Moving from reactive(customer services) to proactive company(customer experience);• Building the ecosystem MKT, Design, Data, EX, UX, CRM, Product and CS;• CRM process design, for all company with Bitrix24

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  Esportudo

  Sept 2021 - May 2022

  Marketing director

  • Launch Esportudo Brazil;• Build the marketing team;• Grow the audience and retention;• Create the brand voice;• Helping tech and content teams to improve and design new products;• Building and execute a new media plan, lowing the previews CAC and create acquisition funnel; • Improving our APP, using Appsflyer insights, doubling the MAU/DAU numbers;• Review and improve the SEO e ASO;

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  Ibm

  Jun 2022 - now

  Dmm & project engagement manager

  • Social 2 way communication specialist (SME)• Global team focal point in Brazil;• Project management supporting local team in a global rollout;• Agile methodology for all business definition and implementation;• Design scenarios with the client/user perspective;• Alignments across the teams, managing tasks, responsibilities and deadlines;• Data driven during the helpcare weeks;• Leading the training sessions with the customer facing team;