Experience

• 

  Wipro

  Sept 2012 - Mar 2013

  Associate, data developer

  - Build, manage and maintain Web products, Datasets for Visualisations of Sales and Call Propensity Data- Streamlining the Data Flow process

• 

  Cognizant

  Apr 2014 - Oct 2015

  Digital analyst

  Role - Web Analytics DeveloperDesigning and Implementing Adobe Analytics using Tealium, Ensighten TMS for Clients' Main and subsidiary sites. Running Stackholders through Presentations and demos across Geo-locations, Vendors and Teams on variety of Analytics things is another core element of my work.Operational Specifics:- Participation in Process Designing/Redesigning, Sprints, Transition Planning and Assisting other analytics teams on various Web Analytics projects- Helping Business by training Product Owners, Analysts and other Data Consumers by providing demos, trainings, writing Help Docs on various clickstream use cases and sharing new updates on Analytics world to Simplify data to them and to build confidence on it.Project Specifics:- Implementing Omniture Tags on highly customized Analytics framework to track responsive webdesigns, Ajax loads, iframes, banners, Forms through Ensighten- Creating Data Layer, Load Rules, Extensions, Implementing Marketing Pixels/3rd party vendor tags through Tealium TMS - ServerSide Tracking using Adobe Data Insertion API to implement tracking inside PDF- Scheduling/Enabling Omniture Classification, Data Feeds, Data Sources and Warehouse reports- Automating Data Analysis of Tags Audit and sharing daily reports to respective teams- Educating QAs on working with Packet Sniffers(Charles, Fiddler etc..) and building test strategy for Omniture tags- Tags migration within environments and Production Releases on SLAs. Show less

• 

  Expedia group

  Oct 2015 - Sept 2021

  Under Expedia's Analytics Platform workstream some of my key responsibilities were- Design and Build Data Capture Strategies, RoadMap for both Clickstream and ServerSide data across Expedia brands- Build Data Platforms & Products in collaborations with GPO, Marketing, Database, Analytics, User, UX and Finance teams- Do Automations for Offline Data Integrations with Clickstream data using Python, SQL- Building Product Performance Dashboards/Visualizations with PowerBI- Investigate Data Quality issues cross brandsData Integration: - Integration/Stitching of Customer's Offline data like Feedback/Reviews, Net Promoter Score, Call Propensity from Cloud DataStore to Clickstream Hit Data. This has been helping to uncover a holistic view of customer's experience with regards to the Product and Brand.Data Capture : Helping new Brands/WhiteLabel sites/3rd Party brands to onboard on Expedia's Analytics platform Data Quality & Governance :- Automated Bot Detection and Exclusions - Automated Cross-checks, Anomaly detection, Feed deliveries/Latency for various Datasets using Omniture API to catch issues in early stage.Conduct POCs:Test the implementation and assess the usage of solutions like Audience Manager, Target to see how well these fits and enrich the current data-centric ecosystem Show less As an advocate of Expedia's Analytics Platform, a few of the key initiatives i'm taking care of are- Engaging and collaborating with Product and Analytics engineering teams to work on roadmaps for Creating and Validating new Data Capture POCs for both Clickstream and Downstream data- Working along with Global Product Owners and Dev Teams on Analytics Implementation intake and writing implementation specs and analysis guidelines - Investigating Data Quality issues and engaging with Product teams on aspects of DataCapture/Marketing/AB_Test across Brand Expedia Sites - A/B testing methodologies, Marketing Tracking - Encouraging teams to self-serve themselves by keeping analytics folks updated with upcoming Analytics updates through sessions, writing functional implementation and analysis use cases, blogs, newsletters. Show less

  • Global Product Manager II, Platform Analytics

    May 2017 - Sept 2021

  • Global Product Manager I, Analytics Implemention

    Oct 2015 - May 2017
• 

  Zooplus

  Dec 2021 - now

  - Drawing customers' digital behavior Insights from several quantitative data analysis techniques that helps (product and business) becoming data informed and in turn, helps them steering product's development & growth strategy around customers' digital journey/ experience. - Closely collaborating with several functions of product & business and supporting them with various customer behavior analytics topics like ( Customer Journey analysis, CRO, Experimentation, Analytics future landscape, Analytics tooling, Training etc..)- Supporting Product teams with quantitative user-research including descriptive, correlations and Inferential (Experimentation and Causal Impact) across segments like shops, LOBs, loyalty cohorts, device_type etc..- Extensively working with Adobe Analytics ( UI and API ), Tableau, Athena SQL on several analysis types like exploratory, descriptive and predictive. Show less

  • Senior Digital Insights Manager

    Jun 2023 - now

  • Digital Insights Manager

    Dec 2021 - Jun 2023