Experience

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  Ogilvy group - 141 worldwide

  Apr 2005 - Jan 2008

  Managed independent digital team of 4 people to provide support, coordination, implementation and monitoring of all digital efforts for main accounts. Led digital production team and all projects for BAT (British American Tobacco) Viceroy and Parisiennes, KCC Kimberly Clark Latam for Poise Plenitud, Unilever for Comfort Softener.• Contributed to the strategy development of the “Club L’Expertise” concept for Parisiennes creating the first dedicated site to a Premium Brand in BAT. • Led all content creation, production, implementation and performance of digital assets for Parisiennes and result evaluation.• Launched activation event and website on exclusive event with over 100 consumers, coordinated all content creation and uploading to the site.• Pitched and won digital project for Unilever Comfort Softener first blog directed to moms, content generation and moderation, administration of backend and reporting.• Developed first LatAm content strategy for KCC Kimberly Clark – Poise Plenitud and implemented first version in Argentina, and adaptation to 4 additional markets. Show less Managed digital projects, content generation and assets production for global and local clients including: American Express local and LatAm, Caribbean, Bermuda, Puerto Rico, Brazil, Colombia, USA (Miami). Santander Río Argentina, Coca-Cola Atlanta.• Led American Express LatAm leverage and re-launch of their product site including Personal, Corporate products and IDC (International Dollar Cards). Coordination of content generation, translation and updates across LatAm region and PR.• Responsible for the coordination of all digital assets updates of brand fusions Banco Rio & Banco Santander.• Launched and led all digital implementation of the new Santander Rio website and digital assets. • Led development of product site development for Coca-Cola vending machines in Atlanta. Show less

  • Digital Account Supervisor

    Jan 2007 - Jan 2008

  • Digital Account Executive

    Apr 2005 - May 2007
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  Ddb mexico

  Jun 2008 - Oct 2009

  Managed all the digital projects of agency’s clients including McDonalds, Tequila Don Julio, Beer XX Lager, Tequila Azul, Energizer, etc. Actively involved in generating digital business opportunities for current and new clients, development of digital strategies and implementation of digital proposals including the creation of strategies for new project pitches. Evaluated and coordinated all digital assets production with third party vendors for social media, mobile and digital development.• Grew digital department headcount by a 100%.• Increased digital revenue by 80% and built the digital production team in-house.• Developed strategy and coordinated production of the first digital game for Saba Teens brand.• Lead website design and production of Premium XX Lagger – La Chapelle series for product re-launch and activation campaigns and registration to local events.• Coordinated content generation for Saba Teens blog reaching an increase of visits and social participation of 75%. Show less

  • Digital Manager

    Jun 2008 - Oct 2009

  • Web Account Supervisor

    Jun 2008 - May 2009
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  Wunderman

  Oct 2009 - May 2011

  Digital group account director

  Led one of the four business units of the company. Part of the Senior Management team, responsible to manage digital budget and grow revenue of all my unit clients and meet yearly revenue growth goals. Participated in the decision making of the digital business of the agency, from account team restructuring to the development and implementation of processes. Managed 6 accounts, 3 regional clients like Diageo, Nokia, Danone and 3 local clients like L'oréal, Bonafont and Sportium, all digital activities. Led a team of 16 professionals, including 8 dedicated account resources and 8 production phase related activities including art directors, web designers, developers & QA. • Reached revenue growth projection goal of 30% over 800K by identifying new business opportunities and developing digital strategies in all clients.• Built partner relationship with clients. Invited to participate in 2 Marketing Plan Development and Product Concepts Implementation (Nokia & Diageo).• Lead and developed digital strategy for digital pitches. Winning of one new account in the agency: Sportium. Won 2 main projects for digital conceptual and production campaigns: Nokia N8, Diageo JW Black Label – “Walk with giants”. Pitched and won JW account.• Launched first Youtube channel for J&B with related videos, activation events efforts, focused on social community growth within segmented target audience.• Grew revenue by 20% by proactively create digital strategy for the Diageo account that included digital, mobile, social media, CRM and e-commerce.• Participated in the strategic development of e-commerce unit of Nokia.• Helped develop and implement account-production processes to improve production timings and effectiveness towards the integration of Planning, Social Media, Metrics, Media, Technology, UI/UX strategies within daily work flow. Show less

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  Alma ddb

  May 2011 - Apr 2013

  Digital director

  Responsible of digital strategy development, concept integration across mediums, digital production and implementation. Contributed to revenue and new business opportunities growth in addition to the positioning of the agency as a strong digital competitor in the market. Participated in agency’s pitches for new digital clients. Designed and implemented digital production process to efficiently manage timings and resources abroad.• Led biggest client Hispanic Market digital assets strategy and implementation. Responsible for the creation and implementation an average of 4 digital campaigns a month.• Grew revenue of 15% by new digital proposals, including social media and mobile assets for one of our biggest clients.• Managed a yearly budget of 900K+ to successfully develop and produce projected campaigns and managed internal and external resources to meet high quality standards and launching deadlines.• Contributed to position the agency in the market as a strong digital competitor with high digital knowledge and quality standards. • Pitched for 3 new clients, won 1 mainly with digital strategy & proposal for one of client’s products. • Helped launch our biggest client it’s Social Media Presence by having it’s own Hispanic Facebook Channel and content generation 148K+ members since 2013.• Grew the digital team by 100%+ in one year: 4 vs 10+ including digital creative, social media and production implants. Show less

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  Mediamath

  Oct 2014 - Dec 2015

  Marketing & pr latam

  Company’s presence kick-off in LatAm. Developed, managed and implemented marketing and PR plan across region. Leverage of global marketing products, corporate efforts and materials to further distribute in LatAm main markets. Identified and led most relevant industry events across LatAm to meet marketing goals and measure against business ROI. Built strong PR presence to generate awareness in LatAm most affluent markets.• Contributed to the revenue growth of 250% vs 2014 by the implementation of marketing tactics that included: Participation on own and sponsored industry events, Email and Lead Gen tactics, Content creation, PR & press, Sales enablement materials to support sales teams in LatAm.• Creation and implementation of 2 content, brand and agency nurture campaigns, to current DB to move MQL to SQL.• Launched regional event concept “Programmatic Breakfast/Agency Day” focused on educational content to become LatAm’s main educational reference. Argentina with 20 leads and 8 opportunities & Miami with 38 leads and 15 opportunities in Q1 to grow new and current client’s share of wallet by providing the ad tech tools they need to become programmatic savvies.• Drove PR and Press actively to increase presence in LatAm and build brand awareness in the region and position MediaMath as the #1 programmatic option: 32 Press Releases in Q1/Q2 2015 vs 9 in 2014.• Helped to increase brand awareness and participation opportunities in most relevant industry events: 8 participations in industry events in Q1/Q2 2015 vs 3 in 2014. Show less

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  The clorox company

  Jun 2016 - Nov 2016

  Latam digital manager and pr

  Management of all digital strategies for brand portfolio in LatAm, including website, digital, social, PR and event marketing. Digital campaigns to ensure all programs were successfully implemented and executed. Development of social presence and content for digital landscape to meet specific brand's needs and goals.

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  Wise hearts - mindful nature learning program

  Jun 2017 - Jan 2020

  Director of marketing and business development

  Wise Hearts: Business strategy development. Responsible of digital marketing strategy, production and implementation. Coordination and creation of digital and non-digital assets, CRM and social media communication to increase awareness to reach new families, parents and educators in an effective way.“It is very enriching to experience the benefits of how Wise Hearts positively influences families, to become aware of the importance and need to connect with our children. The responsibility that we have in developing a generation of beings with hope, who will be able to see the world with an enriched look, with a sensitivity and empathy for others, for the environment and in themselves.” Show less

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  Mediamath

  Aug 2017 - Mar 2020

  Marketing manager, latam

  Lead global marketing B2B strategy adaptation and implementation for Hispanic LatAm, planning and execution of regional go-to-market plans. Management of owned, industry and co-marketing events in several key markets in the region. Content marketing, CRM and PR efforts across LatAm. Execution of multichannel integrated marketing campaigns, local product launches, client management and up-selling marketing efforts.• Marketing Plans: Adaptation and driving of global marketing strategy for Hispanic Latam, planning and execution of regional go-to-market plans• Events: Planned and execution of owned, industry and co-marketing events in several key markets in Latam• Content Marketing: Creation of effective content marketing programs, creating bespoke content, localization of content as well as adapting content from different markets, and executing this strategy across all channels• Communication/PR plans: Leading of PR agencies in main Latam markets• Social Media: Presence in main channels, geo targeted content and articles• Product Marketing & Branding• Manage external agencies and partners to deliver on set objectives and business goals• Analyzing key marketing metrics• Executing multichannel integrated marketing campaigns, local product launches, and other marketing initiatives Show less

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  Alkimia

  Feb 2020 - now

  International senior consultant marketing & advertising

  Development of digital strategies, assets production coordination for online, social and mobile platforms, project management, new business generation & account services.• Diafano Consulting: Business development and account management efforts for LatAm and US. Engagement with local leads and business growth, retention, and development of go-to-market business strategies. • Bionic Media Management Platform: Category and main competitor analysis, development of go-to-market tactics, content creation and DB in HubSpot for lead gen and engagement with prospects. LatAm launch. • Vanguard: Linked-in Audit 360. Analysis of brand presence and performance in social channel across different KPI’s including: profile, publishing frequency, content performance, financial category competitive review, final recommendations and best practices. Scorecard creation including engagement, main competitors and industry benchmarks. • Mastercard: Search and identify proactive retention strategies across categories. Built innovative and best in class examples of closed feedback loop. • Small Business: Development of digital strategies, assets production coordination for online, social and mobile platforms, project management, new business generation and account services. Brand positioning and awareness generation for local brands, that included marketing and digital strategy for phases: research and discovery, design and implementation, media buy and optimization. • Wise Hearts – Educational Nature Based Program: Multichannel marketing strategy, production and implementation. Coordination and creation of digital and non-digital assets, CRM and social media communication to increase awareness to reach new families, parents and educators in an effective way. Show less

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  Moneyblinks

  Jan 2023 - now

  Marketing director & business development

  Development of the initial brand’s communication and marketing strategy framework for the brand's entry into key U.S. cities and strategic markets in Latin America, with Ecuador serving as the primary positioning market. Lead the execution of all initiatives within the comprehensive marketing and multichannel communication strategy. Managed cross-functional teams, including creative, PR, and social media, ensuring effective implementation and measurement of outcomes aligned with overarching business goals. Show less