
Dina Salah
Accountant

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About me
Business Excellence Manager @ Prime Group | Project Manager | Data Annotator
Education

Faculty of Commerce, Ain Shams University
2006 - 2010Bachelor of Commerce - BCom Accounting
Udacity
2021 - 2021Advanced Digital Marketing Nano Degree Digital Marketing
Udacity
2021 - 2021Professional Digital marketing Nano Degree Digital MarketingThe Nano degree in Digital Marketing includes a lot of concepts to learn in Digital Marketing here is some of these concepts:Social Media Landscape.Social Media Channels.Social Media Content.Implement & Monitor campaigns.Measure Impact.Email List Generation.Create an effective Email campaign.Create an Email Plan.Measure results.Market with Email.
Experience

GAS
Jul 2012 - Jan 2013Accountant Invoicing and all customer Accounts Section duties. Warranty Procedures and their entries. Insurance procedure. Bank transactions and Reconciliations. Purchases Procedures and their entries.

Prime Group
Oct 2013 - nowAssisted in conducting business process analysis and recommended improvements for enhancing efficiency and customer satisfaction. Supported the implementation of process improvement initiatives, including data collection and analysis. Contributed to cross-functional improvement projects, providing insights and recommendations. Assisted in change management efforts by providing support in communication and training activities. Prepared reports and presentations to communicate project updates and outcomes to stakeholders. Collaborated with team members to achieve project objectives and meet deadlines. Preparing the annual business plan (ABP) with the Shell account manager. Creating and discussing the quarter business review (QBR). Developing and executing reports for the quarterly Shell KPIs and following up with the sales team resulting in achieving 100% every quarter. Ensure the proper execution of all marketing and promotional activities resulting in achieving 55% sales increase. Monitor the implementation of distribution plans and field force development. Improve trade relationships and oversee consumer engagement activities. Ensure brand availability and visibility. Collect valuable market insights. Share insights with the Shell team to enhance overall understanding. Lead monthly marketing views with the Shell team to discuss progress, challenges, and opportunities. Monitor and report competitive activities. Recommend action plans based on competitive insights. Show less Developed and managed sales forecasting models. Conducted regular pipeline reviews and analysis to identify gaps and bottlenecks, implementing strategies to accelerate sales cycles and improve win rates. Collaborated with the sales team to develop and implement sales incentive programs, leading to a 30% increase in sales performance. Managed the CRM system, ensuring data accuracy and integrity, and providing training and support to sales representatives. Generated sales reports and dashboards, analyzing sales data to identify trends, opportunities, and areas for improvement. Led cross-functional initiatives to improve sales processes and enhance customer experiences, collaborating with marketing, finance, and operations teams. Monitored sales KPIs and performance metrics, providing regular performance feedback to sales representatives and implementing coaching and development plans. Show less Oversaw sales operations, ensuring efficient order processing, accurate inventory management, and timely fulfillment. Managed and analyzed sales data, generating reports and insights to identify sales trends, performance gaps, and areas for improvement. Conducted regular pipeline reviews and collaborated with the sales team to optimize sales processes and improve conversion rates. Assisted in setting sales quotas and targets, monitoring progress, and implementing strategies to achieve and exceed goals. Collaborated with cross-functional teams, including marketing and finance, to ensure alignment and support for sales initiatives. Supported the implementation and adoption of CRM system, providing training and support to sales representatives. Monitored key performance indicators (KPIs) and provided coaching and feedback to sales team members to drive performance improvement. Show less
Business Excellence Manager
Jan 2021 - nowSales Operation Manager
Jul 2017 - Dec 2020Sales Operation Supervisor
Oct 2013 - Jun 2017

Guru.com
Feb 2021 - Dec 2021A Freelancer Digital MarketerTrack social media analytics.Manage data including segmentation, reporting, and optimization.Write and edit compelling email copy.Develop testing plans for email marketing efforts.Manage email calendar and automation.

Welocalize
Aug 2023 - Jan 2024Ads Quality Rater for GoogleAnnotate data for machine learning purposes.Essential Duties:• Data labeling in target language(s) for machine learning on a large variety of tasks, performing research as needed. • Determine whether language and style are appropriate to the cultural and geopolitical target locale. • Attention to detail and task instructions applying best practices consistently. • Adhere to productivity and quality standards. • Report bugs and issues as they occur.• Search experience to product usefulness. • Search ad evaluation landing page. • Ad content filtering (videos). • Ad assistant suggestion quality check. • Near exact keyword and landing page evaluation. • Play app content screenshot evaluation. Show less
Licenses & Certifications

The Fundamentals of Digital Marketing
Google Digital GarageMar 2021
Digital Marketing Certification Course
Programming HubJan 2021
The Digital Marketing Challenger Track
UdacityDec 2020
Languages
- enEnglish
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