
Julie Ip
Program Coordinator

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About me
Associate Content Program Manager at Canadian Tire Corporation
Education

Canadian Institute of Floral Design
2018 - 2018Certificate Design
George Brown College
2013 - 2016Advanced Diploma Business Marketing
York University
2021 - 2022Certificate of Digital Marketing Marketing
Experience

Town Of Markham
Sept 2008 - Dec 2008Program CoordinatorPrepared the educational program and managed a class of 10-15 students through the fall-winter semester. Coordinated a dance routine and patiently taught the class of a variety of ages to prepare them for their final performance at the end of the semester.

Panera Bread
Jun 2009 - Jul 2013Associate Trainer• Qualified Associate Trainer - Achieved all certifications required and available by Panera Bread• Educated and trained new associates on subject matters of food preparation, maintaining a safe work station, facilitate a transaction, providing Panera Bread standard customer service and best practice/procedure in respect to their hired role. • I was observed by the General Manager spearheading the new store opening located at Dundas Square during one of my training sessions with a new associate. Having impressed him with my professionalism, work ethic, and related industry knowledge, he recruited me to join him at the Dundas location. There, I joined the U.S Panera Team and provided support/training to the new associates. I provided support and advice to the General Manager on policy and procedure to set in place for the new store opening. Show less

Harry's Local Bar
Dec 2013 - Feb 2014Marketing CoordinatorCreated and took lead on the complete re-branding of the pub and eatery. Planned and executed a promotional campaign for the grand opening. Developed and maintained the customer database, legal subscription opt-ins and managing social media platforms to engage customers

Starbucks
Oct 2015 - Aug 2016Operations SupervisorBeing in the role of a shift supervisor at Starbucks, I am accountable for upholding management responsibilities, daily store operations and providing leadership support to my team. In a general scope, my role is to assist my store manager in delivering a positive environment and Starbucks' Gold Standard friendly service by ensuring a Total Quality Experience for both our guests and our team. On a day to day basis, I deploy partners and delegate tasks in the most efficient sequence to create and maintain the Starbucks Experience for our customers. Show less

TD
Aug 2016 - Jul 2018Customer Experience Associate• Connect personally with clients to educate clients on bank products that can save time and maximize on profit.• Evaluate client spending trends to best offer products and services that cater to their personalized lifestyle and consumer choices while exercising discretion in confidential matters.• Processed all transactions as per standardized operating procedures, industry regulations and TD's Code of Conduct and Ethics.• Addressed and resolved clients' concerns using standard procedures and escalating non-standard activities, as necessary.• Achieved assigned weekly/monthly goals and business objectives by promoting banking solutions and completing business processes in a timely and accurate manner.• Contributed in building a positive, diverse and equitable work environment by promoting team effectiveness in my day-to-day operation and participated in personal performance development.During my time with TD, I consistently received high performance ratings from both customers anddirect management on weekly, monthly and quarterly evaluations. I was very hands-on and volunteered my time where possible when it came to team building and team involvement:Designated Safety Officer • Became CPR-C & AED certified• Kept up to date with safety procedures and protocols• Conducted emergency drill practices with team Community Involvement• Company Fundraisers• Volunteered at Toronto Pride — as Td Representation Show less

Dream More Studios
Jul 2017 - Jan 2019Creative Lead• Manage client visual representation of company• Create proposals and mood boards for brand management and marketingstrategy• Manage projects for brand ambassadors of various products including:make-up brushes, jewellery, models, vendors and photographers

HOUSE Group of Companies Inc.
Jun 2018 - May 2021• Develop budgets, estimates, timelines and execute strategies forall projects, web development, large format and off-set printing, contentdevelopment, display collateral, trade shows and rebranding• Develop and maintain relationships with potential and exisiting clients bybuilding rapport and creating new initiatives• Establish and maintain new project management procedures to improve theoverall efficiency of company operations• Manage event life cycles from concept to execution, including planning,budgeting, sourcing suppliers, on-site set up / tear down and post-eventreviews for trade shows and other various events• Manage client inventory and fulfillment through Select InventoryManagement Systems• Manage clients, vendors, detailer, installers and logistics teams for multipleprojects simultaneously• Develop client procedures and marketing strategies to maximizebusiness presence at special events• Manage projects, budgeted capex and ensure project timelines aremaintained by working closely with executive management and finance• Client management, analysis varying from a wide range of industries withcompanies including: Adidas, Food Service Solutions, Lactalis / ParmalatCanada, Volvo Trucks Canada, Culinary Federation, Lips Inc., Reebok, andThe Network Brew Show less
Project Lead
Jul 2018 - May 2021Studio Lead
Jan 2020 - Mar 2021New Business Development
Feb 2019 - May 2020Junior Project Coordinator
Jun 2018 - Aug 2018

Espress Labs Inc
Oct 2021 - Jul 2022Project Coordinator• Project setup, task creation, report on project timelines and scheduling• Ensure project management software is up to date throughout a project's life cycle• Communicate with the team and ensure all members understand their week-to-week task assignments• Maintain awareness of our team's progress towards project deliverables• Team resourcing and workload monitoring• Work with the team to create project plans, schedules, and statements of work• Schedule internal check-ins, reviews and presentations• Edit and proofread documents such as agreements, presentations, and social media post copy• Ongoing initiative to simplify, improve and add new processes wherever possible Show less

Canadian Tire Corporation
Jul 2022 - nowAssociate Content Program Manager• Report to the Content Programs & Strategy Manager • Responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey. • Works with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs • Develop high-performing content with a ‘create once, publish everywhere’ philosophy and ensuring a consistent experience for our customers across all customer touch-points• Manage the Intake of creative requests from Internal clients, review requirements, identify content opportunities based on objectives, align on all channel requirements, monitor work-back schedules, negotiate priorities for resources and manage expectations• Translate marketing objectives into results-driven, creative, and inspiring omni-channel content that focuses on storytelling for the customer• Develop project plans, establish budgets, brief creative and production teams and ensure content is delivered based on the channel requirements and our creative brand guidelines• Responsible for organizing and chairing meetings to present creative to “internal clients” to share work, discuss feedback, advocate for the creative work as required, build consensus around next steps, communicate results post-meeting to the project team (Creative Director, Designers, Writers, Producers, 3rd party as required)• Collaborate with cross functional groups and continuously find innovative ways to incorporate content across our channels and ensuring a consistent customer journey• Execute strategies and put them into action from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)easure creative results through• Measure creative results through data, providing insight and presenting reports to executives for larger creative campaigns. Show less
Licenses & Certifications

Certificate of Mental Health Crisis Response Training
HoameJun 2021- View certificate

Project Management for Creative Projects
LinkedInDec 2022
Volunteer Experience
Toronto Pride Volunteer
Issued by Canadian Tire Corporation on Jun 2024
Associated with Julie IpToronto Pride Volunteer
Issued by TD on Jun 2018
Associated with Julie IpYork Region Pride Volunteer
Issued by Starbucks on May 2016
Associated with Julie IpVolunteer Vendor
Issued by Masala! Mendi! Masti! on Jun 2009
Associated with Julie Ip
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