Ronald General

Ronald General

Administrative Assistant II

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location of Ronald GeneralSan Francisco Bay Area

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  • Timeline

  • About me

    Experience Marketing Manager at Evolution Hospitality

  • Education

    • Milpitas High School

      1994 - 1998
      High School Diploma General Studies
    • Mission College

      1998 - 1999
      General Studies
  • Experience

    • Heald College

      Aug 2008 - Mar 2013
      Administrative Assistant II

      -Provided administrative support to the Academics Affair Department consisting of the Director and Associate Director of Academic Affairs, the Registrar, Director of Student Service, 6 Program Directors, 5 Student Advisors and 2 Student Records Specialist. -Maintained all student records including attendance, schedules, grades, and all personal information.-Managed production of Enrollment Packages, Graduation Packages, Awards, and Graduation Announcements.-Established and maintain positive relationships with instructors, students and other academic departments.-Processed roll sheets, record reconciliation, transcripts and verification requests for EDD and Childcare.-Regularly created correspondence regarding Withdrawal and Attendance issues.-Quarterly Graduations: managed meetings and day of events, Processed orders for degrees and cap and gowns-Scheduled students for mid-term and regular term starts, as well as continuing student.-Enforced academic and attendance policies. Show less

    • Re.DEFINE Dance Collective | Soulidified Project

      Jan 2010 - Jun 2021
      Associate Director | Project Manager

      - Project and event production, management and coordination: dance showcases, competitions, workshops, classes and routines- Photo shoot production, creation of look books, styling and fashion profiles.

    • COUNTY OF ALAMEDA

      Aug 2013 - Feb 2016
      Eligibility Technician III

      -Promoted from Eligibility Technician II to Eligibility Service Technician III: August 2015-Case management: reviewing application, necessary forms and requaested verification-Maintaining strong objective relationships with the diverse general public and internal customers-Client interaction via phone, face to face interviews, sending correspondence and notice of actions. -Determining customer eligibility for classic Medi-Cal, MAGI Medi-Cal and CalFresh programs.-Utilizing Cover California/CalHEERs website to verify and process cases-Determining household compositions and Calculating budgets for customers Show less

    • Remington Hotels

      Aug 2016 - Jul 2018

      -Provides excellence in customer service, continuously leading the property into the Top 10 ranking in Event Experience Satisfaction Survey.-Plans, upsells, details programs with clients including; verification and modification of space requirements, schedule, equipment, menus, themes, decorations, etc.-Maintains communication between all departments regarding customer requirements for events and meeting business.-Develops and maintains client relationship and repeat business.-CARE Committee President Show less -Evaluated every social catering business opportunity to maximize revenue and profitability while achieving customer expectations. -Maintained budgeted sales and profits in all catering areas. -Assisted in the development and implementation of effective marketing plans for generating catering revenues. -Participated in the research of the competition's products, services and pricing and use it to develop strategic business plans. -Creatively provided innovative set-ups, menus, and functions for groups. -Generated creative and innovative menus while working closely with Chef on pricing specialty menus. -Worked closely with banquet department on operations and event execution. Quickly evaluated alternatives and decided on a plan of action.-Provided overall direction, coordination, and ongoing evaluation of operations. -Detailed execution of all banquet event orders generated by the Catering Sales Department. -Ability to work with outside vendors to ensure client satisfaction for all events and groups. -Effectively utilized CI/TY and Social Tables to improve event execution.-Lead efforts to resolve conflict with clients and consult with department heads as necessary.-CARE Committee President Show less

      • Convention Services Manager

        Oct 2017 - Jul 2018
      • Social Catering Manager

        Feb 2017 - Oct 2017
      • Catering Coordinator

        Aug 2016 - Feb 2017
    • Evolution Hospitality

      Jul 2018 - Jul 2020

      -Regularly met goals and exceeded revenue opportunities by at least 5% for corporate, social and wedding groups-Forecasted group revenue and drove sales by exceeding catering contracted revenue minimums-Identified opportunities to up sell customers through dynamic and positive relationship with customers-Managed room blocks – cut off dates or extensions, attrition projections and room block utilization-Maintained accurate sales system information on all bookings-Produced accurate event orders, estimated charges, amenities and resumes-Scheduled and attended food tasting and final walks-Conducted site inspections with sales team-Trained and on boarded new sales/event managers and coordinators-Created SOP and training materials for policies and procedures-Supported Director of Catering and Catering Team with coordinator functions-CARE Committee Member Show less -Increased efficiency of assigning and qualifying leads and improved in-house meetings-Maintained and improved lead and turn down logs, welcome letters, thank you cards, vouchers, amenities, Bonvoy Rewards, gift certificates -Office Management: file processing, archiving, printer, copiers, supplies, schedule and sales collateral/packets-Ci/TY and Social Tables proficiency, creation of cheat sheets/training material and acted as unofficial property IT support and Trainer-Report management: productivity, slippage, PACE, forecast and event order packet-CARE Committee Member Show less

      • Catering Event Producer

        Jul 2018 - Jul 2020
      • Catering Coordinator

        Jul 2018 - Nov 2018
    • Evolution Hospitality

      Jun 2021 - now
      • Experience Marketing Manager

        Apr 2023 - now
      • Convention Services & Catering Manager

        Jun 2021 - Mar 2023
  • Licenses & Certifications