Ankit Misra

Experience

• 

  Bank of Baroda

  Jun 2014 - Jul 2014

  Marketing

  summer Internship

• 

  Glue Design Pvt. Ltd.

  Mar 2015 - Dec 2015

  Sale and Marketing Executive

  Meeting with Client Marketing Planning for different Customer with different Strategies Handling B2B Sales

• 

  Johnson & Johnson

  Dec 2015 - Feb 2018

  Sales Representative

  Key Skills: Develop and maintain effective prospective client, Maintain the relationships, Diversity in function, Induction to new candidates, Alignment with wholesaler to the Company’s stockiest and Stockiest to retail chain , Focus on Secondary sales , work on excel sheet , Reporting on time , Meeting with Stockiest boys every month and Also do Training in stockiest with boys regarding sales , Regular visit in Stockist. ■ Implementation of marketing and sales program■ Launching of new products effectively. ■ Visiting distributors regularly to enhance the sales and distribution process.■ Payment follow up with distributors regularly■ Visiting pharmacies and retailers on a regular basis to evaluate the availability and visibility of my products.■ Proper execution of in-shop marketing activities like display.■ Maintaining freshness of products in my assigned territories by motivating the retailers to sell the first expiry first out basis.■ Ensuring execution of all strategies assigned to me.■ Secondary target achievement.■ Collect information on competitors.■ Increase and enroll more shops under company coverage.■ Ensuring company best practices.■ Creating various reports for the company related to my territory ■ Training and development of distributor salesman with respect to my product.■ Appointment of new distributors to increase market coverage.■ Responsible for the business of OTC products sales in West Delhi -1 J&J Consumer Division -OTC Show less

• 

  Unicharm

  Mar 2018 - Aug 2022

  • Implementation of marketing and sales program. Defined sales strategies for products like SOFY, Lifree.• BTL promotion activity like park activity, chemist outlet activities. • Launching of new product line (Sofy Cool, Sofy Pantyliners, Baby Diapers) effectively and managing their sales.• Visiting distributors regularly to enhance the sales and distribution process.• Payment follow up with distributors regularly and ensuring timely pay-outs.• Visiting pharmacies and retailers on a regular basis to evaluate the availability and visibility of the products.• Proper execution of in-shop marketing activities like display & front visibility.• Maintaining freshness of products in the assigned territories by motivating the retailers to sell on first expiry first out basis.• Ensuring alignment of all company strategies to business development.• Primary & Secondary target achievement on monthly basis brand-wise.• Research & Analyse information about competitors in the market.• Increase and Enrol more outlets under company purview.• Ensuring company best practices.• Creating various reports & dashboards for internal circulation. (Pipeline, Client status, target achieved etc.)• Training and development of sales team with under my purview.• Appointment of new distributors to increase market coverage. Show less

  • Senior Sales Officer

    Mar 2020 - Aug 2022

  • Sales Officer

    Mar 2018 - Feb 2020
• 

  Burger King

  Aug 2022 - now

  Assistant Manager

  Handling Part of North India Business - Format High Streets | Transit| Mall | Food Court & Drive thru Align the store-led regional marketing initiatives to corporate marketing strategy. Support in execution of the Annual plan. Design & lead the execution of marketing strategy to driverestaurant sales & increase footfall across regions Conceptualize programs for focus stores and execute the programs by empowering store managers Execute the brand and consumer engagement programs in-store; including in-store communicationchanges from time to time Liaise with corporate marketing team for all the inputs regarding local media for increasing theeffectiveness of ATL/BTL campaigns Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right cost Allocate and track marketing budget spend across regions and initiatives Review the regional marketing communication Leverage analytics to track marketing effectiveness Maximize success of the regional plans by ensuring alignment, effective articulation and communication ofmarketing plans to internal stakeholder Direct store teams, regional marketing team & agencies on LSM initiatives and materials to drive sales,guest count targets & restaurant profitability. Track progress on LSM initiatives and provide periodic updates to operations head. On an on-going basis, communicate marketing plans, results, and learning to restaurants, staff, agencies,partners & suppliers to derive the maximum value for the brand & LSM initiative Partner with Operations team for planning and overseeing execution of all the marketing related activitiesaround new store launch as per the SOPs. Motivate the Regional Operations team to excel in performance and collaborate effectively with otherfunctions for seamless operation Show less