Iaroslav Kozlov

Experience

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  Innovation Digest

  Nov 2013 - Oct 2015

  Senior digital marketer, web-analyst

  • Carrying out A/B tests of promotional materials;• Integration of analytics systems: Adjust, MAP, GA, YM, AppMetrica, Appsflyer;• Creating and maintaining new advertising campaigns in Direct / Adwords / VK / FB / myTarget;• Developing digital strategy;• Control of tasks, deadlines and quality of work performed;• E-mai, sms, push marketing;;• Creating daily reports based on key indicators of product economics;• Mobile application development management;• Advertising campaigns’ statistics analysis;• Website concepts development management;• Budgeting and forecasting. Show less

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  Cheese-bakery

  Oct 2015 - Jan 2017

  CEO, Head of digital marketing

  • Creation and development from startup to business• Media Planning, Budgeting and Forecasting;• Search and recruitment: programmers, designers, copywriters, couriers, sales managers, bakers;• More than 5000 orders received;• Account development in instagram and attracting more than 30,000 target subscribers;• Creating advertising campaigns on Facebook, vk, direct, adwords, myTarget.

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  UGA DOOGA LLC

  Jan 2017 - Feb 2018

  Head of digital marketing

  • Creating and maintaining new advertising campaigns in Googe Ads \ Facebook• End-to-end analytics set up through Appsflyer, Adjust• Developing promotional materials and conducting A\B tests• Successful split tests were carried out and the conversion was increased 3 times;• Improving Unit-economy performance in a mobile game• ASO• Increase the daily number of installations of the mobile application

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  Knight Frank

  Mar 2018 - Mar 2022

  Head of Residential Real Estate Digital Marketing

  • Development of a strategy in digital marketing• Development and maintenance of digital channels to attract target customers for departments of urban, suburban and foreign real estate• Setting up end-to-end analytics in single dashboards• Analysis of multichannel sequences• Development and maintenance of Facebook / Instagram ads• Development and maintenance of Yandex direct / Google ads• Development of a bid management strategy at Cian• Increasing the conversion of the company's main IT products• Development of landing pages for individual areas of real estate• Conducting SMS targeted mailings• Maintaining email newsletters• Cost optimization and scaling of operating channels. Show less

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  Kalinka Group

  Mar 2022 - Mar 2023

  Chief Marketing Officer (Marketing Director)

  ● Event marketing: 40 offline events per year for 50-200 persons● Development web resources (main site, marketplaces, landing pages)● Development IT resources (chatbots, parsers, widgets)● CRM marketing (Email, wa/tg messages, trigger chains)● Introduction of advanced marketing tools (predictive analytics, end-to-endanalytics, unit economics, data driven)● Development of a marketing strategy● Development of digital advertising channels(yandex, google, facebook,TikTok, VK)● Digital transformation of the company and process automation● Strategic and operational management of the call center and client department● Effectively managed 6 departments and a total of 40 employees, achieving allassigned KPIs● Department management: content, PR, SMM, web development, digitalmarketing, contact center. Show less

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  NF Group Middle East

  Mar 2023 - now

  Vice President of Marketing ( Digital Marketing Director)

  ● Development of a marketing strategy● Development of digital advertising channels: google, facebook, linkedin,yandex, TikTok● Event marketing: events in Hong Kong, Taiwan, Dubai● Development web resources: main site - nfgroup.ae, more than 100 landingpages● CRM marketing: regular sending of WA and Email messages to clients withoffers on new developments in the real estate market and residence permitand citizenship programs● Introduction of advanced marketing tools (predictive analytics, end-to-endanalytics, unit economics, data driven)● Process automation: creating requests in CRM, sending automatic messagesto clients● Strategic and operational management of the call center and clientdepartment: increase conversion to deal, acquisition of listings on thesecondary market● Built a positive business economy based on digital marketing. Found workingconnections: digital channel - client's country - real estate offer - deal. Show less