
Amy Schoch
Customer Service Representative

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About me
Senior Manager, Business Development at American Academy of Neurology
Education

University of Minnesota-Twin Cities
-Bachelor of Science Urban Studies
University of St. Thomas
2014 - 2014Digital Advertising Certificate MarketingCompleted Digital Advertising Certificate Program featuring courses in Internet Marketing, Digital Marketing and Digital Advertising Solutions.
Experience

McKay Custom Products
Jun 1995 - Jul 1997Customer Service RepresentativeSupport for 150 outside sales agents, order entry and database management for over 600 wholesale retail customers, resolution of product quality issues and billing disputes. Training and supervision of a seasonal call center.

H.B. Fuller
Jul 1997 - May 2001Inside Sales RepresentativeProduct sales and support services for industrial customers located in northeastern sales territory. resolution of quality issues and outside sales support.

Macy's
Oct 1997 - May 2001Retail Sales AssociatePart-time direct sales contact with retail customers in housewares department requiring extensive product knowledge and creative problem-solving skills.

American Academy of Neurology
May 2001 - nowDaily maintenance and ongoing support for an association, neurology-specific career center featuring online, email and print based advertising options. Responsible for all strategic planning, sales, marketing and budgets. Sales in excess of $1M since 2013. Responsible for all details of online career week event for members including an online job fair, webinars, printed job guide sales & distribution and promotions. Responsible for two booth displays and promotions to encourage member interaction with career center at an 8-day annual conference (attendance 13,000 in April 2015) and regional conferences. Provides all training and supervision for staff supporting the career center at annual conference and regional conferences (8 people at April meeting). Oversees an editorial calendar and provides direction & SMEs for freelance writers for career center content (articles, webinars). Introduction of two new advertising products: Jobs Email (monthly) and printed job guide (semi-annual) netting approximately $300K in 2015. Introduction of job seeker resources including AAN Mentor Connect (a mentoring program) and Salary Calculator Tool. 34% increase in advertising sales revenue (2012 - 2015)117% increase in candidate applications (2012 - 2015)53% increase in # of candidate registrations (2012 - 2015)47% increase in # of new employer registrations (2012 - 2014) Show less Successful launch of neurology-specific online career center including software evaluation, design requirements and implementation. Daily maintenance and ongoing support for an association, neurology-specific career center featuring online, email and print based advertising options. Responsible for all strategic planning, sales, marketing and budgets. Responsible for all details of online career week event for members including an online job fair, webinars, printed job guide sales & distribution and promotions. Responsible for two booth displays and promotions to encourage member interaction with career center at an 8-day annual conference (attendance 10,000+) plus regional conferences as necessary. Provides all training and supervision for staff supporting the career center at annual conference and regional conferences (typically 4 - 8 people). Oversees an editorial calendar and provides direction & SMEs for freelance writers for career center content (articles, webinars). • 70% increase in advertising sales revenue (2010 - 2012)• 68% increase in candidate applications (2011 - 2012)•146% increase in # of candidate registrations (2011 - 2012)• 83% increase in # of new employer registrations (2010 - 2012) Show less Daily maintenance and ongoing support for print advertising business. Responsible for all strategic planning, sales, marketing and budgets. Responsible for print ad copy editing and layout in monthly member newsletter. Responsible for one booth display and promotions to encourage advertising sales at annual conference. Provides all training and supervision for staff supporting the career center at an 8-day annual conference and regional conferences as needed (typically 2 - 4 people) • 19% increase in advertising sales revenue (2008 - 2010)• 31% increase in # of new employer registrations (2008 - 2010) Show less Daily maintenance and ongoing support for print advertising business. Responsible for all strategic planning, sales, marketing and budgets. Responsible for print ad copy editing and layout in monthly member newsletter. Responsible for one booth display and promotions to encourage advertising sales at annual conference. Provides all training and supervision for staff supporting the career center at an 8-day annual conference and regional conferences as needed (typically 2 - 4 people). • 33% increase in advertising sales revenue (2005 - 2008)• 29% increase in # of new employer registrations (2005 - 2008) Show less Daily maintenance and ongoing support for print advertising business. Responsible for sales and budgets. Responsible for print ad copy editing and layout in monthly member newsletter. Responsible for one booth display and promotions to encourage advertising sales at annual conference. Provided all training and supervision for staff supporting the career center at an 8-day annual conference and regional conferences as needed (typically 2 - 4 people). Successful transition to new pricing structure that represented a 375% increase for most advertisers. • 315% increase in advertising sales revenue (2003 - 2005)• 26% increase in # of new employer registrations (2003 - 2005) Show less Daily maintenance and ongoing support for print advertising business. Responsible for sales and budgets. Responsible for print ad copy editing and layout in monthly member newsletter. Responsible for one booth display and promotions to encourage advertising sales at annual conference. Provided all training and supervision for staff supporting the career center at an 8-day annual conference and regional conferences as needed (typically 2 - 4 people). • 15% increase in advertising sales revenue (2001 - 2003)• 16% increase in # of new employer registrations (2001 - 2003) Show less
Senior Manager, Business Development
May 2018 - nowManager, Career Services
Dec 2012 - nowSenior Program Manager, Products
Dec 2010 - Dec 2012Program Manager, Product Management
Dec 2008 - Dec 2010Product Management Coordinator
Dec 2005 - Dec 2008Dendrite & Products Administrator
Dec 2003 - Dec 2005Dendrite Editor
Aug 2001 - Dec 2003Member Services Specialist
May 2001 - Aug 2001
Licenses & Certifications

Digital Advertising Certificate - University of St. Thomas 2014
Volunteer Experience
Extensions Director, Membership Vice-President
Issued by Minnesota Women of Today
Associated with Amy Schoch
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