Roger Lloyd

Experience

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  Crow Restaurant

  Nov 2005 - May 2017

  Front of House Manager

  Oversaw nightly dinner service in a high-energy bistro in the Lower Queen Anne neighborhood of Seattle. Built enthusiastic rapport with dinner guests that included pre-opera and ballet audiences as well as cruise ship passengers and orchestrated flawless multi-course execution under tight deadlines. Fostered a positive, customer-focused team culture that unified both the front and back of house.

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  Freelance

  Sept 2011 - Nov 2017

  Copy Editor

  AP style, readability and grammar.Past clients include Getting Smart

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  Freelance (Self employed)

  Jan 2012 - Sept 2020

  Copywriter

  Past Clients:The Fearey GroupGenerated targeted PR materials such as press releases, one sheets and web copy as well as ghostwrite executive blogs. I have provided direct messaging in support of campaigns for Virginia Mason, Swedish Hospital, Circadia Restaurant, Gene Juarez, Graymont Corporation, Nativis, Tousley Brain Stephens, PRGN, Providence Health Care and more.YeslerAs a preferred vendor I generated highly technical internal and external B2B marketing materials for Microsoft Enterprise Services such as blog posts, pitch decks and emails.Monster DesignDelivered customer-focused, end-to-end, SEO driven web and advertising copy and for clients such as Ridell Williams, Falco Sult and Apprenti.Freelance Sur la Table at Home, Lenny Wilkens Foundation, Seattle Community Acupuncture Network (SCAN), The Pin Cushion Clinic Show less

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  Amazon

  Nov 2013 - Feb 2014

  Associate Producer

  Data and workflow analysis, successfully developed and implemented strategies for improved efficiency and communication between clients and designers.

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  BlueDream Inc.

  Sept 2017 - Sept 2020

  Operations Manager

  Managed daily operations of a new 160-light indoor grow facility and developed all organizational, administrative and operational systems from scratch, including a dynamic scheduling tool to maximize production and end-to-end systems for inventory tracking. This facility is still within the purview of my current role.

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  Balaclava Brands

  May 2020 - now

  Brand Manager

  Oversaw the development, launch and market success of a consumer packaged goods brand including concept, brand voice, logo and packaging design, website, social media and marketing strategy with annual revenue of $3.5m. Collaborated with distribution and sales teams to establish the brand as a high-demand market leader and build a retail footprint of over 120 stores in 24 months.Crafted all marketing, web and advertising copy to create a unique brand presence in the industry.Managed the development of several separate SKUs from concept to launch. Aligned significant growth of a specialized segment with an excess of manufacturing by-product by spearheading development of a SKU that brought an average of $10k per month in revenue.Managed sourcing, procurement and inventory controls for all packaging materials. Show less

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  Light Brigade Solutions

  Sept 2020 - now

  Director Of Operations

  Currently responsible for all daily business operations including planning, production, processing and sales. Have overseen a 4X expansion in less than 24 months and transitioned the company structure from flat to functional. Authored all company policies, processes, organizational frameworks and best practices.Established the company’s mission statement and core values. On these foundations, built and led three production and three processing teams with leaders who were given autonomy, support and guidance to maximize efficiency, productivity and job satisfaction. Streamlined production by developing a complete turnkey operational platform that integrates crop scheduling, data management, yield tracking, employee performance, inventory and internal controls for four indoor farm facilities with over 50 employees to generate a combined revenue of $12m per year. By automating many tasks that were previously done manually, this system has lowered labor costs (saving ~$5,000 per month), and tightened production schedules to minimize downtime for an increase in revenue of ~$200k per year.Spearheaded development of a comprehensive set of Power BI reporting to provide high-level transparency and analysis. Insights gained have allowed us to connect various data points with crop yields and pinpoint areas of improvement, provide individualized performance feedback and isolate weight discrepancies between stages to minimize loss. Show less