Danielle Dokter

Experience

• 

  Washington State University

  Aug 2019 - May 2023

  • Wrote and pitched stories for the monthly WSU Browse e-newsletter that target donors and emphasized research and community interest reporting using MailChimp and WordPress.• Utilized digital/web modalities such as email, social media, and web content to drive successful outcomes for the annual 2023 #CougsGive donor campaign, achieving increased participation and $468,584 in contributions.• Managed social media platforms for WSU Pullman Library, employing analytics to guide content creation and curation, resulting in improved online presence and increased engagement. Show less

  • WSU Libraries PR and Marketing Intern

    Jan 2023 - May 2023

  • Student

    Aug 2019 - May 2023
• 

  JoyRun, Inc

  Aug 2019 - Mar 2020

  Social Media Influencer/ Marketing

  • Curated weekly promotions (3-4 times a week) on my personal social media account. • Implemented personal and effective marketing strategies to gain the attention of my peers and followers.• Followed specific social media techniques that aligned with the company’s mission and brand.

• 

  VMRD, Inc.

  Oct 2020 - Feb 2021

  Laboratory Assistant

  • Developed and manufactured veterinary diagnostic test kits.• Communicated with other stations on the assembly line to ensure accuracy, speed, and efficiency.• Maintained a clean and organized working area all while following COVID safety guidelines.

• 

  OAC Services, Inc

  Jun 2022 - Aug 2022

  Strategic Communications Intern

  • Collaborated with various teams within the firm, providing administrative support to the Strategic Projects Manager and contributed to a range of internal business and communications projects.• Developed and executed a comprehensive Visual Communications plan, incorporating a video messaging program utilizing MS Teams and Canva, resulting in enhanced firm-wide communication and engagement.• Created standardized internal communication templates for Microsoft Outlook and Microsoft PowerPoint, streamlining communication processes and ensuring consistent branding and messaging across the organization.• Constructed a Lexicon for the firm, compiling technical terms frequently used among different departments, optimizing efficiency, and facilitating effective communication and understanding across teams. Show less

• 

  Guayaki Sustainable Rainforest Products, Inc.

  Jun 2022 - May 2023

  Guayaki Yerba Mate University Ambacebador
• 

  West Valley Humane Society

  Jul 2023 - Jun 2024

  •Unifies and aligns all channels of communication.•Led public and social media outreach for the #IdahoGives campaign, surpassing the $25,000 goal by raising $30,835 from 328 donors, nearly tripling the previous year's amount and doubling donor numbers; secured 7th place out of 624 organizations on the Idaho Gives Top Organizations Leaderboard and facilitated 50 animal adoptions with over 1.5 million media impressions.•Implements and monitors key performance indicators (KPIs) through Google Analytics 4, PR tools, and social media analytics, to assess website traffic sources and engagement levels. Utilizes data analysis to inform strategic marketing decisions, facilitating the creation of detailed media kits for stakeholders and donors based on accurate and measurable insights.•Leads the planning, event marketing and coordination of fundraising events with 200+ attendees, showcasing an ability to navigate intricate logistics, work on a tight budget, and delegate tasks for seamless execution. Show less •Builds mutually beneficial relationships between West Valley Humane Society and communities through partnerships with local businesses and influencers, public education initiatives, and a multifaceted communication strategy aligning with the organization's mission to reunite pets with their families. •Fosters and sustains relationships with key stakeholders, including reporters, journalists, podcasters, magazine editors, broadcast radio stations, local businesses, and influencers in the Treasure Valley, resulting in earned media coverage.• Strategically conceptualizes and executes communications campaigns, showcasing creativity in crafting attention-grabbing campaign titles and fundraising events. I also author press releases with a unique perspective, aligning seamlessly with campaign objectives and garnering enhanced media coverage. • Implemented a strategic social media campaign for the 1st Annual Furball Gala, leveraging a plan to effectively market the event. Cultivated and maintained strong relationships with media contacts, resulting in extensive media coverage for the Gala. Contributed significantly to the event's success by playing a key role in raising $55,000 in revenue. Show less

  • Director of Communications

    Mar 2024 - Jun 2024

  • Public Relations Specialist

    Jul 2023 - Mar 2024
• 

  GreenRubino

  Aug 2024 - now

  Supports the process of execution, tracking, and reporting campaigns to meet the needs of all clients of the agency

  • PR Account Coordinator

    Oct 2024 - now

  • Public Relations Intern

    Aug 2024 - Oct 2024