Payam Adib

Experience

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  Freelance

  Jun 2010 - Oct 2015

  Translator, Author

  - English to Persian Translation- Persian to English Translation- Multimedia TranslationMainly for:- Business Trend (online business, management, entrepreneurship, and marketing magazine)- Tadbir (print magazine affiliated with Industrial Management Organization in the field of business management)- Zaminsazeh (mining engineering bimonthly)- Sangoma'dan (mining engineering quarterly)

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  Digiato

  Oct 2015 - Oct 2016

  Author, Editor

  - Writing and editing features, interviews, reviews, and other forms of exclusive content in technology, science, business, management, personal development and success- Live news coverage of major tech events- Domestic news coverage in the field of technology, entrepreneurship, and startups

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  Shatel

  Oct 2016 - Mar 2018

  Editor In Chief

  - Team building & leadership- Monitoring reliable English media & assigning tasks to the editorial team- Collaborating with the in-house and remote writers- Proofreading & quality control of the content- Writing and editing content in science and technology fields- Monitoring Google Analytics to analyze content performance and plan for improvements

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  RaykaAd

  Apr 2018 - Jul 2019

  Content Manager

  - Developing the content strategy based on marketing goals & strategies- Developing and maintaining the content calendar - Managing the content development processes- Leading RaykaAd's brand identity redesign project- Leading RaykaAd's website redesign project- Cross-functional collaboration with sales & marketing teams- Cross-functional collaboration in product design & development of 5 online platforms (RaykaAd's portfolio)- End-to-end planning and execution of two rounds of corporate presence at the Elecomp exhibition (The biggest exhibition in the Iranian electronics and computer products and services market)- End-to-end planning and execution of one round of corporate presence at the Sharif Job Fair- Setting up and managing weekly internal education sessions Show less

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  Dream Farm Studios

  Aug 2019 - Jul 2020

  Creative Content Manager

  - Developing and executing content strategy to support marketing goals- Creating and managing the editorial calendar for website and social media- Creating high-quality SEO-friendly thought-leadership content to improve brand awareness and discoverability, boost engagement, and establish authority- Cross-functional collaboration with multiple teams to gather information and develop content (including Employee Generated Content)- Enforcing brand consistency through multiple channels- Leveraging analytics to inform content development and strategy adjustments, focusing on audience engagement and outcome-driven results Show less

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  Mizoma | میزوما

  Jul 2020 - Mar 2023

  Co-Founder, Content Manager

  - Establishing and leading a content-driven brand- Developing & implementing content strategy across multiple platforms- Driving brand awareness, engagement, lead generation, and conversion through content creation- Ensuring brand consistency across all content deliverables- Employing a data-driven approach to content optimization based on customer data

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  Direct Objective Consulting

  Mar 2023 - now

  Marketing Specialist

  - Researching and understanding client workflows, processes, and requirements- Reviewing client customer journey and existing content to identify improvement opportunities- Developing, managing, and delivering marketing content to support client goals & objectives- Content planning, development, and delivery for campaigns, websites, blogs, and social media- B2B Lead generation campaign planning and execution including LinkedIn marketing & email marketing- Monitoring and analyzing campaign analytics to make improvements- Generating performance reports to demonstrate results Show less