
Emma Berry
Office Administrator

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About me
✨ The Branding Lawyer 💡 I help protect valuable brands and ideas 💭 Registered trade marks attorney
Education

Fountain Gate Secondary College
2007 - 2012Victorian Certificate of EducationActivities and Societies: Vice School-Captain 2010

University of Melbourne
2020 - 2024Master of Intellectual Property Law Intellectual Property Law First Class HonoursUnit 1: Artificial Intelligence and the LawUnit 2: Trade Marks and Unfair CompetitionUnit 3: Copyright LawUnit 4: Trade Mark PracticeUnit 5: Competition Law, IP and Personality RightsUnit 6: Licensing Law and Technology Transfer Unit 7: International Issues in Intellectual Property Unit 8: Privacy Law

UNSW
2018 - 2018Professional Short Courses• Introduction to Capability Management• Systems Thinking and Modelling Practice• Introduction to Cost-Benefit Analysis

Australian Catholic University
2013 - 2017Bachelor of Laws/Commerce WAM: 72Activities and Societies: QUT Torts Moot 2016. Founder and President of the Network of Women society at ACU 2015-16. Attended the National Indigenous Legal Conference and Gala Dinner 2015, as a member of Tarwirri. Debating Society - Secretary 2014-16. First and Second Year Mooting Competitions (2nd and 4th place, respectively) - 2013 and 2014. St Patrick's Law Student Society - Events VP 2013. 2017:- Dean's Scholar for the unit 'Communications Law'; and- Completed summer unit 'Law of the European Union' in Rome2016:- Secretary of St Patrick's Debating Society (SPDS);- President of the Network of Women; and- Competed in the QUT Torts Moot.2015:- Secretary of SPDS;- President of the Network of Women; and- Representative of ACU at the National Indigenous Legal Conference in Melbourne2014:- 4th Place in the SPLSS Criminal Law… Show more 2017:- Dean's Scholar for the unit 'Communications Law'; and- Completed summer unit 'Law of the European Union' in Rome2016:- Secretary of St Patrick's Debating Society (SPDS);- President of the Network of Women; and- Competed in the QUT Torts Moot.2015:- Secretary of SPDS;- President of the Network of Women; and- Representative of ACU at the National Indigenous Legal Conference in Melbourne2014:- 4th Place in the SPLSS Criminal Law Moot; and- Secretary of the SPDS2013:- St Patrick's Law Student Society (SPLSS) - Events Vice-President; and- 2nd Place in the SPLSS Contract Moot Show less

The Australian National University
2018 - 2018Graduate Diploma in Legal PracticeActivities and Societies: Recipient of the Indigenous Students' Practical Legal Training Scholarship.
Experience

Macpherson Kelley
Aug 2013 - Dec 2017Office AdministratorProperty and conveyancing

Viva Energy Australia Pty Ltd
Nov 2016 - Feb 2017Summer Law ClerkEmployment law, intellectual property law, advertising and promotions, commercial property leases

Department of Defence
Feb 2018 - Mar 2019Legal OfficerLegal Officer - Defence Legal, Commercial LawIntellectual property, IP commercialisation, commercial law, privacy law, IT agreements. Legal Officer – Office of the Inspector General of the ADF (IGADF)Freedom of information, public interest disclosures, investigations, privacy law. Capability Analyst – Contestability Project analysis, government advice

Macpherson Kelley
Apr 2019 - Aug 2022Intellectual Property and Trade team. Managed and enforced IP portfolios (including trade marks, copyright, patents and designs). Advised on IP in commercial matters and licensing (including franchise and distribution agreements). Additional areas of experience: internet law (including domain names and social media), consumer law, terms and conditions, confidential information, defamation, advertising, the Personal Property Securities Act, privacy, and regulations regarding food, horticulture and therapeutic goods. Show less
Associate
Jul 2021 - Aug 2022Lawyer
Apr 2019 - Jun 2021

Arts Law Centre of Australia
May 2020 - nowVolunteerVolunteer on the Document Review Panel at Arts Law Centre.

Dentons
Aug 2022 - Dec 2022Senior AssociateIntellectual Property and Technology team. Managing and enforcing IP portfolios. Preparing and negotiating commercial agreements including licences, distribution and franchise agreements, tenders, and IT agreements.

Kinrise
Jan 2023 - nowKinrise is a growing powerhouse in Australian food manufacturing with some of Australia’s most loved and innovative brands like Cobs, Green's and Poppin.The Kinrise portfolio covers Biscuits, Breakfast, Baking, Bakery, and Snack Food categories.As direct support of the General Counsel, I work across all business units to provide legal support and day to day advice across a diverse range of contracts, compliance, intellectual property, product safety, competition law, property law, privacy law, and employment relations matters. I also support key strategic projects. I am responsible for: - day to day generalist legal advice;- contract review, drafting and negotiation;- intellectual property advice including trade marks and copyright;- advisory support for employment law matters;- monitoring compliance with applicable privacy laws;- advising on product packaging, new product development, advertising materials, labelling regulations, food law, and other regulatory compliance; and- support with marketing approvals including influencer agreements, licensing arrangements and third party collaborations. Show less
Senior Legal Counsel
May 2024 - nowLegal Counsel
Jan 2023 - Apr 2024

Brandlore
Nov 2023 - nowFounder and Trade Marks AttorneyProviding services as a registered trade marks attorney outside standard business hours. Please note that because I am also an in-house counsel in the FMCG industry, there are certain businesses I cannot provide trade mark attorney services to due to conflict of interest.
Licenses & Certifications
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Registered Trade Marks Attorney
Trans-Tasman IP Attorneys Board (TTIPAB)Aug 2023
Honors & Awards
- Awarded to Emma Berry2nd Prize - 2024 John McLaren Emmerson QC Essay Prize Intellectual Property Society of Australia and New Zealand Sep 2024
- Awarded to Emma BerryFinalist - FMCG Lawyer of the Year - Corporate Counsel Awards Lawyers Weekly May 2024
- Awarded to Emma BerryFinalist - In-house Professional of the Year - Women in Law Awards Lawyers Weekly Oct 2023
- Awarded to Emma BerryIndividual Winner - Arts Law Centre Pro Bono Awards Arts Law Centre of Australia May 2023
- Awarded to Emma BerryRising Star 2023 Australasian Lawyer Mar 2023 Listed as a Rising Star 2023 by Australasian Lawyer.
- Awarded to Emma BerryRising Star in IP Managing IP Oct 2022 IP STARS is the leading resource for companies or individuals looking for experienced legal practitioners for contentious and non-contentious IP advice. Managing IP has been covering IP law and practice since 1990.
- Awarded to Emma Berry2nd Prize - 2022 John McLaren Emmerson QC Essay Prize The Intellectual Property Society of Australia and New Zealand Inc Sep 2022 The prize was adjudicated and awarded by the Honourable Justice Burley. My essay was entitled “Incidental Copyright Infringement in Modern Content Creation: An Analysis of the Gaps in the Infringement Exception in Section 67 of the Copyright Act 1968”. The essay will be published in Intellectual Property Forum, the official journal of IPSANZ.
- Awarded to Emma BerryFinalist - Regional/Suburban Lawyer of the Year Lawyers Weekly Australian Law Awards 2021 Jul 2021
- Awarded to Emma BerryFinalist - 30 Under 30, Competition, Regulation and Trade Lawyers Weekly 30 Under 30 Awards 2021 May 2021
- Awarded to Emma BerryIndigenous Students' Practical Legal Training Scholarship - Feb 2018
- Awarded to Emma BerryDean's Scholar in Communications Law - Dec 2017
- Awarded to Emma BerryIndigenous Award for Outstanding Academic Excellence - Dec 2017
- Awarded to Emma BerryRecipient of the ACU Law - Aboriginal and Torres Strait Islander Bursary 2016/17 Australian Catholic University Sep 2016
- Awarded to Emma BerryRecipient of the ACU Law - Aboriginal and Torres Strait Islander Bursary 2015/16 Australian Catholic University 2015
- Awarded to Emma Berry4th Place in the St Patrick's Law Student Society Criminal Law Moot St Patrick's Law Student Society, Australian Catholic University 2014
- Awarded to Emma BerryRecipient of the ACU Law - Aboriginal and Torres Strait Islander Bursary 2014/15 Australian Catholic University 2014
- Awarded to Emma Berry2nd Place in the St Patrick's Law Student Society Contract Law Moot St Patrick's Law Student Society, Australian Catholic University 2013
- Awarded to Emma BerryKwong Lee Dow Young Scholars (Melbourne University) Melbourne University 2012
Volunteer Experience
Volunteer Lawyer
Issued by Arts Law Centre of Australia on May 2020
Associated with Emma BerryCommittee Member
Issued by Tarwirri-Indigenous Law Students and Lawyers Association of Victoria on Jan 2020
Associated with Emma BerryCommittee Member
Issued by Macpherson Kelley Foundation on Mar 2021
Associated with Emma Berry
Languages
- enEnglish
- geGerman
- spSpanish
- itItalian
- frFrench
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