Hrida Vasandani

Experience

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  Google Ads

  Jul 2019 - Aug 2021

  ▪ Stakeholder and client management for Large Customer Spend clients like Audi, Bobbi Brown, Spotify, Estee Lauder, HBO, and agencies like Publicis Groupe for Google Ads, Google Analytics, Google Merchant Center and Google Data Studio▪ Explored and uncovered business needs of key clients and developed marketing strategies with best practices (Planning, optimizing, and reporting of Google Ads campaigns)▪ Recipient of the Best Performer in the Annual Rewards & Recognition Ceremony – 2020 and 2021 for overachieving the target by 118% and was recognized for strong command over verbal and written communicationwith the clients Show less

  • Team Coach (Production)

    Sept 2020 - Aug 2021

  • Team Member

    Jul 2019 - Sept 2020
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  Mozza

  Dec 2021 - Mar 2022

  Marketing Intern

  ▪ Built and executed social media strategy through competitive research, platform determination, benchmarking, and audience identification▪ Planned sales and advertising campaigns and tracked their performance ▪ Coordinated implementation of planned activities as per the marketing calendar▪ Executed digital marketing plans across Facebook, Instagram

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  Sylis Technologies

  Apr 2022 - May 2022

  Customer Marketing Intern

  ▪ Created a digital marketing strategy with the intent of new partner clinic acquisition through awareness creation, referral network, and pull strategy ▪ Created necessary content to launch a paid ad campaign and activate all the social media pages (Facebook, Instagram, LinkedIn) in order to create an online presence▪ Increased Instagram followers by 53.48% in a span of 28 days▪ Planned and strategized a paid ad campaign which reached 73,488 people and 80 of them ended up clicking on the CTA and filling out the form on the website ▪ Planned and executed a new marketing campaign which led to an increase in response rate by 50%, post reach by 541836%, page views by 209% and engagement rate by 806% Show less

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  HCLTech

  May 2023 - now

  • Assistant Manager

    Oct 2024 - now

  • Associate

    May 2023 - Sept 2024