Amara OUATTARA

Experience

• 

  SYNOVATE / AXES MARKETING (Market Research Agencies)

  Jan 2001 - Jan 2008

  RESEARCH ANALYST/ ACCOUNT MANAGER

  > Participated in the integrated Commercial Planning Process through development of annual Customer Plans that support the business Plan.> Focus on growing and developing new and existing clients together with generating new business> Key interface between customers and the agency > Identified research opportunities and enable business with firms.> Prepared and delivered innovative and proved efficient methodologies> Designed and monitor market research project (Quantitative, Qualitative)> Analyzed data and write reports. Show less

• 

  UNIWAX (Vlisco Group - Helmond)

  Jan 2009 - Jan 2013

  STRATEGIC MARKETING MANAGER

  > Sales Forecast and Business Performance Analysis> Establishing an information-gathering tool to instantly track demand trends and SKU saturation levels. This allows the company to optimize production by focusing on the SKU (variants) with high potential. > Conduct consumers and distributors studies (satisfaction, expectations, brand image). The improvement of market knowledge allows to reposition the brand Uniwax and gain market share.> Tracking customer satisfaction in retail stores > New markets potential study to Identified new opportunities and Implementation Strategy > Define strategy and marketing activities yearly plan. Show less

• 

  Nestlé Professional

  Jan 2013 - Dec 2014

  SALES OPERATIONS MANAGER

  > Drove the Category business and implemented regional strategies and objectives within the country > Developed all categories of products through efficient RTM in the country > Ensured effective implementation of the various markets, trade and consumer activities as per strategies set during ICP preparation > Managed dedicated budget for sales operations (consumer, distributor or sales)> Achieved sales, profitability, and Distributors recruitment objectives.> Won, maintained, and expanded relationships with channel partners. > Pro-actively assessed, clarified, and validated partner needs on an ongoing basis. > Sold through partner organizations to food professionals in coordination with partner sales resources> Recruited, managed and developed sales team Show less

• 

  Kantar TNS

  Jan 2015 - Jan 2017

  Associate Research Director

  > Developed and maintained new and existing client relationships and designed research studies to meet client objectives > Designed and managed custom market research projects involving both primary and secondary research techniques> Prepared proposals, designed questionnaires, analyzed data, managed data collection and wrote reports> Overseen the execution of the projects, managing staff and time line requirements and ensured quality delivery> Wrote reports and/or presented the findings to client leadership team> Manage and developped Research Executives Show less

• 

  Axes Marketing

  Feb 2017 - now

  Directeur associé

  > Develop and maintain new and existing client relationships and design research studies to meet client objectives > Design and manage custom market research projects involving both primary and secondary research techniques> Prepare proposals and oversee the execution of the projects including reporting. > Present the findings to client leadership team> Manage business P&L and ensure business profitability